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The Derived Demand for Advertising: A Theoretical and Empirical Investigation

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  • Ehrlich, Isaac
  • Fisher, Lawrence

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Bibliographic Info

Article provided by American Economic Association in its journal American Economic Review.

Volume (Year): 72 (1982)
Issue (Month): 3 (June)
Pages: 366-88

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Handle: RePEc:aea:aecrev:v:72:y:1982:i:3:p:366-88

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Cited by:
  1. Richards, Timothy J. & Patterson, Paul M., 2000. "New Varieties And The Returns To Commodity Promotion: The Case Of Fuji Apples," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 29(1), April.
  2. Jon P. Nelson & Douglas J. Young, 2008. "Effects of youth, price, and audience size on alcohol advertising in magazines," Health Economics, John Wiley & Sons, Ltd., vol. 17(4), pages 551-556.
  3. Richards, Timothy J. & Patterson, Paul M., 1998. "Dynamic Complementarity In Export Promotion: The Market Access Program In Fruits And Vegetables," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20851, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties and the Returns to Commodity Promotion: Washington Fuji Apples," Working Papers 28541, Arizona State University, Morrison School of Agribusiness and Resource Management.
  5. Neuberger, Doris, 1997. "Structure, Conduct and Performance in Banking Markets," Thuenen-Series of Applied Economic Theory 12, University of Rostock, Institute of Economics.
  6. Alvin Silk & Lisa Klein & Ernst Berndt, 2002. "Intermedia Substitutability and Market Demand by National Advertisers," Review of Industrial Organization, Springer, vol. 20(4), pages 323-348, June.
  7. Doris Neu Berger, 1998. "Industrial Organization of Banking: A Review," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 5(1), pages 97-118.
  8. Nicholas J. Powers, 1989. "A study of demand response to grocery advertising of fresh California-Arizona navel oranges," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 423-435.
  9. Richards, Timothy J. & Padilla, Luis, 2002. "Commodity R&D And Promotion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(03), December.
  10. Roger Betancourt & Margaret Malanoski, 1999. "An Estimable Model of Supermarket Behavior: Prices, Distribution Services and Some Effects of Competition," Empirica, Springer, vol. 26(1), pages 55-73, March.
  11. Digal, Larry N. & Hualda, Luis, 2003. "Quality Grading In The Supply Chain: The Case Of Vegetables In Southern Philippines1," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57860, Australian Agricultural and Resource Economics Society.
  12. Neuberger, Doris, 1997. "Direct Banking - A Demand Pull and Technology Push Innovation," Thuenen-Series of Applied Economic Theory 05, University of Rostock, Institute of Economics.
  13. Timothy J. Richards & Paul M. Patterson, 2002. "Minimum effective scale in export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 18(4), pages 523-541.
  14. Richards, Timothy J. & Padilla, Luis, 2001. "Commodity R&D, Patenting, And Promotion," 2001 Annual meeting, August 5-8, Chicago, IL 20497, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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