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New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples

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Author Info
Richards, Timothy J.
Patterson, Paul M.
Abstract

The Fugi apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. Estimates show each to have a positive impact. Changes in producer surplus provide a base-scenario benefit-cost ratio of 11.98.

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File URL: http://purl.umn.edu/20784
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Publisher Info
Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 1998 Annual meeting, August 2-5, Salt Lake City, UT with number 20784.

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Date of creation: 1998
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Handle: RePEc:ags:aaea98:20784

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Related research
Keywords: Crop Production/Industries; Marketing;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Baye, Michael R & Jansen, Dennis W & Lee, Jae-Woo, 1992. "Advertising Effects in Complete Demand Systems," Applied Economics, Taylor and Francis Journals, vol. 24(10), pages 1087-96, October.
  2. Pollak, Robert A & Wales, Terence J, 1981. "Demographic Variables in Demand Analysis," Econometrica, Econometric Society, vol. 49(6), pages 1533-51, November. [Downloadable!] (restricted)
  3. McFadden, Daniel L & Train, Kenneth E, 1996. "Consumers' Evaluation of New Products: Learning from Self and Others," Journal of Political Economy, University of Chicago Press, vol. 104(4), pages 683-703, August. [Downloadable!] (restricted)
  4. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug.. [Downloadable!] (restricted)
  5. Ehrlich, Isaac & Fisher, Lawrence, 1982. "The Derived Demand for Advertising: A Theoretical and Empirical Investigation," American Economic Review, American Economic Association, vol. 72(3), pages 366-88, June. [Downloadable!] (restricted)
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Govindasamy, Ramu & Sullivan, Kevin & Puduri, Venkata S. & Schilling, Brian & Brown, Logan, 2005. "Consumer Awareness of the Jersey Fresh Promotional Program," P Series 36729, Rutgers University, Department of Agricultural, Food and Resource Economics. [Downloadable!]
  2. Govindasamy, Ramu & Schilling, Brian & Sullivan, Kevin & Turvey, Calum & Brown, Logan & Puduri, Venkata, 2004. "Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey," P Series 36728, Rutgers University, Department of Agricultural, Food and Resource Economics. [Downloadable!]
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