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The California Table Grape Commission's Promotion Program: An Evaluation

Contents:

Author Info

  • Alston, Julian M.
  • Chalfant, James A.
  • Christian, Jason E.
  • Meng, Erika C.H.
  • Piggott, Nicholas E.

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File URL: http://purl.umn.edu/11932
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Bibliographic Info

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This book is provided by University of California, Davis, Giannini Foundation in its series Monographs with number 11932 and published in 1997.

Handle: RePEc:ags:dgiamo:11932

Contact details of provider:
Phone: 530-752-1517
Fax: 530-752-5614
Web page: http://www.agecon.ucdavis.edu/
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Related research

Keywords: Crop Production/Industries; Marketing;

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Citations

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Cited by:
  1. Zhang, Mingxia & Sexton, Richard J. & Alston, Julian M., 1999. "Does Branded Food Product Advertising Help Or Hurt Farmers?," 1999 Annual meeting, August 8-11, Nashville, TN 21582, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Richards, Timothy J. & Patterson, Paul M., 1998. "New Varieties And The Returns To Commodity Promotion: Washington Fuji Apples," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20784, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
  4. Li, Lan & Carman, Hoy F. & Sexton, Richard J., 2006. "Grocery Retailer Pricing Behavior for California Avocados with Implications for Industry Promotion Strategies," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25494, International Association of Agricultural Economists.
  5. Richards, Timothy J. & Patterson, Paul M., 2004. "A Bilateral Comparison of Fruit and Vegetable Consumption: U.S. and Canada," Working Papers 28538, Arizona State University, Morrison School of Agribusiness and Resource Management.
  6. Carman, Hoy F. & Li, Lan & Sexton, Richard J., 2006. "A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?," 2006 Annual meeting, July 23-26, Long Beach, CA 21229, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  7. Richards, Timothy J. & Patterson, Paul M., 1998. "Dynamic Complementarity In Export Promotion: The Market Access Program In Fruits And Vegetables," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(02), December.
  8. Costa, Ecio de Farias & Epperson, James E. & Huang, Chung L. & McKissick, John C., 2002. "Impacts Of Advertising And Promotion On The Demand For Scanned Purchases Of Vidalia Onions," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), March.
  9. van Voorthuizen, Hilde & Schotzko, R. Thomas & Mittelhammer, Ronald C., 2003. "Measuring The Impact Of Advertising And Promotion: Single-Or Multi-Equation Systems? A Case Study Of The Washington Apple Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(01), March.
  10. Richards, Timothy J. & Gao, Xiaoming & Patterson, Paul M., 1998. "Advertising and Retail Promotion of Washington Apples: A Structural Latent Variable Approach to Promotion Evaluation," Working Papers 28547, Arizona State University, Morrison School of Agribusiness and Resource Management.
  11. Ronald W. Ward, 1999. "Evaluating the beef promotion checkoff: The robustness of the conclusions," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 517-524.
  12. Gray, Richard S. & Sumner, Daniel A. & Alston, Julian M. & Brunke, Henrich, 2004. "Economic Impacts Of Mandated Grading And Testing To Avoid A Negative Food Safety Event: Ex Ante Analysis Of The Federal Marketing Order For Pistachios," 2004 Annual meeting, August 1-4, Denver, CO 20031, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  13. Zhang, Mingxia & Sexton, Richard J., 2000. "Optimal Commodity Promotion In Imperfectly Competitive Markets," 2000 Annual meeting, July 30-August 2, Tampa, FL 21823, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  14. Richards, Timothy J. & Padilla, Luis, 2001. "Commodity R&D, Patenting, And Promotion," 2001 Annual meeting, August 5-8, Chicago, IL 20497, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  15. Pimbucha Rusmevichientong & Harry M. Kaiser, 2009. "Measuring the effectiveness of U.S. rice export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 215-230.
  16. John M. Crespi & St├ęphan Marette, 2003. "Are uniform assessments for generic advertising optimal if products are differentiated?," Agribusiness, John Wiley & Sons, Ltd., vol. 19(3), pages 367-377.
  17. Crespi, John M. & Marette, Stephan, 2001. "Are Assessments For Generic Advertising Optimal If Products Are Differentiated?," 2001 Annual meeting, August 5-8, Chicago, IL 20762, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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