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Evaluating the beef promotion checkoff: The robustness of the conclusions

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  • Ronald W. Ward

    (Food and Resource Economics Department, University of Florida, Gainesville, FL 32611)

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    Abstract

    Evaluation of the beef checkoff is an ongoing effort. Using household data and aggregate beef disappearance data, recent results confirm earlier work by Ward and Lambert showing the effectiveness of the beef checkoff even though the impact on cattle prices is small relative to other factors. Problems with other models attempting to reproduce Ward and Lambert's earlier models are detailed and the specific problems associated with attempts to use other models compared with Ward and Lambert are shown. [Econ-Lit citations: Q130, M300, M370] © 1999 John Wiley & Sons, Inc.

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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 15 (1999)
    Issue (Month): 4 ()
    Pages: 517-524

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    Handle: RePEc:wly:agribz:v:15:y:1999:i:4:p:517-524

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Henry W. Kinnucan & Yuliang Miao, 1999. "Media-specific returns to generic advertising: The case of catfish," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 81-99.
    2. Ward, Ronald W. & Moon, Wanki, 1996. "Changing Attitudes about Fat and Cholesterol: Do They Impact Meat Consumption?," Choices, Agricultural and Applied Economics Association, vol. 11(3).
    3. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932.
    4. Nouhoun Coulibaly & B. Wade Brorsen, 1999. "Explaining the differences between two previous meat generic advertising studies," Agribusiness, John Wiley & Sons, Ltd., vol. 15(4), pages 501-515.
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    Cited by:
    1. Verbeke, W. & Ward, R. W. & Avermaete, T., 2002. "Evaluation of publicity measures relating to the EU beef labelling system in Belgium," Food Policy, Elsevier, vol. 27(4), pages 339-353, August.
    2. Øystein Myrland & Diansheng Dong & Harry M. Kaiser, 2007. "Quantity versus quality effects of generic advertising: The case of Norwegian salmon," Agribusiness, John Wiley & Sons, Ltd., vol. 23(1), pages 85-100.
    3. Jones, Eugene, 2001. "Agricultural Economics Research And Its Usefulness To Private Firms: Some Unsolicited Observations," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(01), March.
    4. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.

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