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The Economic Consequences of Advertising

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Author Info
Nelson, Phillip J
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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Business.

Volume (Year): 48 (1975)
Issue (Month): 2 (April)
Pages: 213-41
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Handle: RePEc:ucp:jnlbus:v:48:y:1975:i:2:p:213-41

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  1. Goddard, Ellen & Shank, Ben & Panter, Chris & Nilsson, Tomas & Cash, Sean, 2007. "Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising," Project Report Series 52088, University of Alberta, Department of Rural Economy. [Downloadable!]
  2. Nilsson, Tomas & Foster, Ken, 2005. "Certification of Pork Products," 2005 Annual meeting, July 24-27, Providence, RI 19350, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  3. Sumit Agarwal & Brent W. Ambrose, 2008. "Does it pay to read your junk mail? evidence of the effect of advertising on home equity credit choices," Working Paper Series WP-08-09, Federal Reserve Bank of Chicago. [Downloadable!]
  4. Lupton, Sylvie, 2009. "Commerce équitable et signaux : entre information et illusion
    [Fair trade and signalling: information and illusion]
    ," MPRA Paper 14560, University Library of Munich, Germany, revised 28 Mar 2009. [Downloadable!]
  5. Alvin Silk & Lisa Klein & Ernst Berndt, 2002. "Intermedia Substitutability and Market Demand by National Advertisers," Review of Industrial Organization, Springer, vol. 20(4), pages 323-348, June. [Downloadable!] (restricted)
  6. Örs, Evren, 2006. "The Role of Advertising in Commercial Banking," CEPR Discussion Papers 5461, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
  7. Alvin J. Silk & Lisa R. Klein & Ernst R. Berndt, 2001. "Intermedia Substitutability and Market Demand by National Advertisers," NBER Working Papers 8624, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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This page was last updated on 2009-12-2.


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