The Rising Cost of Time of Females, the Growth of National Brands, and the Supply of Retail Services
AbstractA rise in the relative cost of time of women has increased the demand for brand names and reduced the demand for information traditionally supplied by retailers. A theory of the optimal allocation of shopping responsibilities in a two-earner household shows that a rise in the woman's wage increases the demand for brand names by more than an increase in the man's wage. An increase in the relative earnings of women is related to a rise in male shopping, the growth of trademark filings, an increase in manufacturer advertising, and a reduction in retail personal services in several industries. Copyright 1994 by Oxford University Press.
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Bibliographic InfoArticle provided by Western Economic Association International in its journal Economic Inquiry.
Volume (Year): 32 (1994)
Issue (Month): 1 (January)
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- Peter Pashigian & Jeanne-Mey Sun, 1999. "Firm Responses to Growing Ineguality in Income and the Cost of Time," University of Chicago - George G. Stigler Center for Study of Economy and State 153, Chicago - Center for Study of Economy and State.
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