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Redesigning the Market for Volunteers: A Donor Registry

Author

Listed:
  • Stephanie A. Heger

    (Discipline of Marketing, University of Sydney, Sydney, New South Wales 2006, Australia)

  • Robert Slonim

    (Discipline of Marketing, University of Sydney, Sydney, New South Wales 2006, Australia)

  • Ellen Garbarino

    (Discipline of Marketing, University of Sydney, Sydney, New South Wales 2006, Australia)

  • Carmen Wang

    (Harvard Business School, Boston, Massachusetts 02163)

  • Daniel Waller

    (Australian Red Cross Blood Service, Alexandria, New South Wales 2015, Australia; University of Technology Sydney, Ultimo, New South Wales 2007, Australia)

Abstract

This paper addresses volunteer labor markets where the lack of price signals, nonpecuniary motivations to supply labor, and limited fungibility of supply lead to market failure. To address the causes of the market failure, we conduct a field experiment with volunteer whole blood donors where we introduce a market-clearing mechanism (henceforth: the Registry). Our intention-to-treat estimates suggest that subjects invited to the Registry, regardless of joining, are 66% more responsive to critical shortage appeals than control subjects. While the Registry increases supply during a critical shortage episode, it does not increase supply when there is no shortage; thus, the Registry significantly improves coordination between volunteer donors and collection centers, thereby improving market outcomes. We find evidence that the Registry’s effectiveness stems from crowding-in volunteers with purely altruistic motives and volunteers with a preference for commitment.

Suggested Citation

  • Stephanie A. Heger & Robert Slonim & Ellen Garbarino & Carmen Wang & Daniel Waller, 2020. "Redesigning the Market for Volunteers: A Donor Registry," Management Science, INFORMS, vol. 66(8), pages 3528-3541, August.
  • Handle: RePEc:inm:ormnsc:v:66:y:2020:i:8:p:3528-3541
    DOI: 10.1287/mnsc.2019.3371
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    References listed on IDEAS

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    Cited by:

    1. Meyer, Christian Johannes & Tripodi, Egon, 2021. "Image concerns in pledges to give blood: Evidence from a field experiment," Journal of Economic Psychology, Elsevier, vol. 87(C).
    2. Briscese, Guglielmo & Leibbrandt, Andreas, 2022. "Designing the market for job vacancies: A trust experiment with employment centers staff," Labour Economics, Elsevier, vol. 78(C).
    3. Michael Haylock & Patrick Kampkötter & Mario Macis & Jürgen Sauter & Susanne Seitz & Robert Slonim & Daniel Wiesen & Alexander H. Schmidt, 2022. "Improving the Availability of Unrelated Stem Cell Donors: Evidence from a Major Donor Registry," NBER Working Papers 29857, National Bureau of Economic Research, Inc.
    4. Fehérová, Martina & Heger, Stephanie & Péliová, Jana & Servátka, Maroš & Slonim, Robert, 2022. "Increasing autonomy in charitable giving: The effect of choosing the number of recipients on donations," Economics Letters, Elsevier, vol. 217(C).
    5. Lorenz Götte & Egon Tripodi, 2022. "Social Recognition: Experimental Evidence from Blood Donors," CESifo Working Paper Series 9719, CESifo.

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