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Energy saving in a simulated environment: An online experiment of the interplay between nudges and financial incentives

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  • Fanghella, Valeria
  • Ploner, Matteo
  • Tavoni, Massimo

Abstract

Though nudges are gaining attention as complements to financial incentives, evidence of the interplay between these two policy instruments is lacking. Here, we discuss and evaluate how combinations of financial policies and nudges affect behaviors. Through a framed online experiment, we assess the effect of combining financial incentives (monetary reward) with nudges (goal setting and feedback). We introduce an innovative incentive-compatible energy-saving task: participants optimize their virtual energy consumption on a simulated washing machine. Our findings do not show evidence of synergies between traditional and behavioral interventions. On the contrary, the nudge seems to divert participants’ attention from the financial incentive.

Suggested Citation

  • Fanghella, Valeria & Ploner, Matteo & Tavoni, Massimo, 2021. "Energy saving in a simulated environment: An online experiment of the interplay between nudges and financial incentives," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).
    • Handle: RePEc:eee:soceco:v:93:y:2021:i:c:s2214804321000495
    DOI: 10.1016/j.socec.2021.101709
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    Cited by:

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    3. Harpenau, Franziska & Magalhaes, Katrin Marques & Steffen, Nico & Wiewiorra, Lukas, 2023. "Saving behaviors of private households under varying tariff structures, price levels and incentives - Experimental evidence," WIK Working Papers 7, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef.
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    More about this item

    Keywords

    Financial incentive; Nudge; Goal setting; Motivation crowding out; Online experiment; Energy conservation;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • H31 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - Household
    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General

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