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Do previous good deeds to a third party make people more tolerant of bad deeds against them? An experimental investigation

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  • Ndodjang, P.
  • Grolleau, G.
  • Ibanez, L.

Abstract

How do people react to a mix of good deeds to a third party and bad deeds against them? A modified ultimatum game shows that previous good deeds make responders substantially more tolerant to unfair proposals.

Suggested Citation

  • Ndodjang, P. & Grolleau, G. & Ibanez, L., 2013. "Do previous good deeds to a third party make people more tolerant of bad deeds against them? An experimental investigation," Economics Letters, Elsevier, vol. 121(3), pages 364-368.
    • Handle: RePEc:eee:ecolet:v:121:y:2013:i:3:p:364-368
    DOI: 10.1016/j.econlet.2013.09.015
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    References listed on IDEAS

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    1. Ernst Fehr & Urs Fischbacher, "undated". "Third Party Punishment and Social Norms," IEW - Working Papers 106, Institute for Empirical Research in Economics - University of Zurich.
    2. Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(3), pages 817-868.
    3. Gilles Grolleau & Lisette Ibanez & Sarah MOULLA, 2011. "Éléments d'analyse économique des produits partage," Revue internationale de droit économique, De Boeck Université, vol. 0(2), pages 239-256.
    4. Falk, Armin & Fischbacher, Urs, 2006. "A theory of reciprocity," Games and Economic Behavior, Elsevier, vol. 54(2), pages 293-315, February.
    5. Stephen Leider & Markus M. Möbius & Tanya Rosenblat & Quoc-Anh Do, 2009. "Directed Altruism and Enforced Reciprocity in Social Networks," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 124(4), pages 1815-1851.
    6. repec:hal:spmain:info:hdl:2441/14otokka698nb83lk2n7bhqbo2 is not listed on IDEAS
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    10. Sophie Clot & Gilles Grolleau & Lisette Ibanez & Peguy Ndodjang, 2014. "L'effet de compensation morale ou comment les « bonnes actions » peuvent aboutir à une situation indésirable," Revue économique, Presses de Sciences-Po, vol. 65(3), pages 557-572.
    11. Andrade, Eduardo B. & Ariely, Dan, 2009. "The enduring impact of transient emotions on decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 109(1), pages 1-8, May.
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    Cited by:

    1. Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
    2. Ryoo, Yuhosua, 2022. "Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions," Journal of Business Research, Elsevier, vol. 146(C), pages 13-31.

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    More about this item

    Keywords

    Experiment; Licensing; Reciprocity; Social norms; Punishment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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