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Éléments d'analyse économique des produits partage


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  • Gilles Grolleau
  • Lisette IBANEZ
  • Sarah MOULLA


Cause-related products are more and more spread in the marketplace. They have the potential to raise substantial funds for not-for-profit organizations and to increase bottom-line profits for businesses. They allow consumers to support a non-for-profit action at a very low cost. This contribution characterizes cause-related products and purchase-triggered donations and identifies the motives of the different partners involved in the process. It also stresses the role of fiscal laws in shaping firms? strategies as well as several possible undesirable and counter-productive effects caused by these partnerships. Two case studies are presented to support the analysis.

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Bibliographic Info

Article provided by De Boeck Université in its journal Revue internationale de droit économique.

Volume (Year): t.XXV (2011)
Issue (Month): 2 ()
Pages: 239-256

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Handle: RePEc:cai:riddbu:ride_252_0239

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Keywords: cause related products; fund-raising; not-for-profit organizations;


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Cited by:
  1. Ndodjang, P. & Grolleau, G. & Ibanez, L., 2013. "Do previous good deeds to a third party make people more tolerant of bad deeds against them? An experimental investigation," Economics Letters, Elsevier, vol. 121(3), pages 364-368.


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