Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?
AbstractThis study uses a generalized Bayesian updating model to estimate the impact of health information appearing in the popular media on the consumption of eggs. The framework permits us to explore the possible effects of several known psychological biases in learning. Generalized Bayesian learning allows media publications to have a decaying effect on behavior. Our primary finding is that health information has a significant impact on U.S. egg consumption. Furthermore, the reaction to health information is found to be temporary. Health information will, on average, decay to a point of unimportance in a matter of a few weeks without a constant and consistent stream of confirming information.
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Bibliographic InfoArticle provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.
Volume (Year): 32 (2007)
Issue (Month): 01 (April)
generalized Bayesian model; health knowledge; information; psychological bias; Food Consumption/Nutrition/Food Safety; Health Economics and Policy;
Other versions of this item:
- Chang, Hung-Hao & Just, David R., 2004. "Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?," 2004 Annual meeting, August 1-4, Denver, CO 19948, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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