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Meat Demand under Rational Habit Persistence

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  • Chen Zhen
  • Michael K. Wohlgenant

Abstract

The objective of this paper is to explore the theoretical implications of a meat demand model with rational habit formation. The impact of food safety information on meat consumption is systematically analyzed. Important differences between myopic habits and rational habits are underscored. Both the adjustment path to the new equilibrium and new level of consumption are affected by consumers' perceptions of changes in meat quality. The analysis has implications for empirical demand estimation by incorporating consumers' expectations and use of event dummy variables rather than index measures of food safety. Le présent article vise à explorer les implications théoriques d'un modèle de demande de viande avec formation d'habitudes rationnelles. Les répercussions de l'information concernant la sécurité alimentaire sur la consommation de viande ont été systématiquement analysées. Les différences importantes entre les habitudes rationnelles et les habitudes myopes ont été soulignées. Le chemin de rajustement du nouvel équilibre et du nouveau degré de consommation est affecté par la façon dont les consommateurs perçoivent les changements dans la qualité de la viande. L'analyse a des implications pour l'estimation empirique de la demande en raison de l'intégration des attentes des consommateurs et de l'utilisation de variables fictives plutôt que de mesures indicielles de la sécurité alimentaire.

Suggested Citation

  • Chen Zhen & Michael K. Wohlgenant, 2006. "Meat Demand under Rational Habit Persistence," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 477-495, December.
  • Handle: RePEc:bla:canjag:v:54:y:2006:i:4:p:477-495
    DOI: 10.1111/j.1744-7976.2006.00062.x
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    1. M. P. McCullough & T. L. Marsh & R. Huffaker, 2013. "Reconstructing market reactions to consumption harms," Applied Economics Letters, Taylor & Francis Journals, vol. 20(2), pages 173-179, February.

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