Advanced Search
MyIDEAS: Login

Asymmetry In Raw Milk Safety Perceptions And Information: Implications For Risk In Fresh Produce Marketing And Policy

Contents:

Author Info

  • Knutson, Ronald D.
  • Currier, Russell W.
  • Ribera, Luis A.
  • Goeringer, L. Paul
Registered author(s):

    Abstract

    Scientific evidence clearly indicates that consumption of raw milk carries substantial disease-inducing health risks. While federal U.S. policy mandates that milk moving in interstate commerce be pasteurized; within 41 of 50 states, raw milk can be obtained for consumption. Warning labels notwithstanding, a segment of U.S. consumers pays higher prices for higher-risk raw milk than for either organic or conventional milk. The behavioral factors leading to raw milk consumption are explored. The paternalistic regulatory options for reducing the risk associated with drinking raw milk are identified. Implications for fresh produce sold directly from farms to consumers or through farmers markets are drawn.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://purl.umn.edu/116440
    Download Restriction: no

    Bibliographic Info

    Paper provided by European Association of Agricultural Economists & Agricultural and Applied Economics Association in its series 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany with number 116440.

    as in new window
    Length:
    Date of creation: 2010
    Date of revision:
    Handle: RePEc:ags:eaa115:116440

    Contact details of provider:
    Email:
    Web page: http://www.eaae.org
    More information through EDIRC

    Postal: 555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202
    Phone: (414) 918-3190
    Fax: (414) 276-3349
    Email:
    Web page: http://www.aaea.org
    More information through EDIRC

    Related research

    Keywords: raw milk; pasteurization; health risks; behavioral economics; bounded rationality; paternalistic regulations; public health; HACCP; GLOBALG.A.P.; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; A12; A13; A14; D11; D18; D46; D71; D78; D82; I18; K23; K32; Q11; Q18;

    Find related papers by JEL classification:

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Greene, Catherine R. & Dimitri, Carolyn & Lin, Biing-Hwan & McBride, William D. & Oberholtzer, Lydia & Smith, Travis A., 2009. "Emerging Issues in the U.S. Organic Industry," Economic Information Bulletin 58617, United States Department of Agriculture, Economic Research Service.
    2. Chang, Hung-Hao & Just, David R., 2004. "Health Information Availability and the Consumption of Eggs: Are Consumers Bayesians?," 2004 Annual meeting, August 1-4, Denver, CO 19948, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Frank, Robert H. & Hutchens, Robert M., 1993. "Wages, seniority, and the demand for rising consumption profiles," Journal of Economic Behavior & Organization, Elsevier, vol. 21(3), pages 251-276, August.
    4. Timothy E. Josling & Donna Roberts & David Orden, 2004. "Food Regulation and Trade: Toward a Safe and Open Global System," Peterson Institute Press: All Books, Peterson Institute for International Economics, number 347.
    5. Just, David R. & Mancino, Lisa & Wansink, Brian, 2007. "Could Behavioral Economics Help Improve Diet Quality for Nutrition Assistance Program Participants?," Economic Research Report 6391, United States Department of Agriculture, Economic Research Service.
    6. Palma, Marco A. & Ribera, Luis A. & Bessler, David A. & Paggi, Mechel S. & Knutson, Ronald D., 2009. "Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46745, Southern Agricultural Economics Association.
    7. Knutson, Ronald D. & Taylor, C. Robert & Penson, John B., Jr. & Smith, Edward G., 1990. "Economic Impacts Of Reduced Chemical Use," Choices, Agricultural and Applied Economics Association, vol. 5(4).
    8. Onozaka, Yuko & Nurse, Gretchen & Thilmany, Dawn D., 2010. "Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior," Choices, Agricultural and Applied Economics Association, vol. 25(1).
    9. Paggi, Mechel S., 2008. "An Assessment of Food Safety Policies and Programs for Fruits and Vegetables: Food-borne Illness Prevention and Food Security," 2008 NAAMIC Workshop V: New Generation of NAFTA Standards 163906, North American Agrifood Market Integration Consortium (NAAMIC).
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ags:eaa115:116440. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.