IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to follow this series

Elsevier

Business Horizons


Download restrictions: Full text for ScienceDirect subscribers only
Editor:
For corrections or technical questions regarding this series, please contact (Dana Niculescu)
Series handle: repec:eee:bushor
ISSN: 0007-6813

Citations RSS feed: at CitEc

Impact factors

Access and download statistics
Top item:

1963, Volume 6, Issue 1

1962, Volume 5, Issue 4

1962, Volume 5, Issue 3

1962, Volume 5, Issue 2

1962, Volume 5, Issue 1

1961, Volume 4, Issue 4

1961, Volume 4, Issue 3

1961, Volume 4, Issue 2

1961, Volume 4, Issue 1

February 1961, Volume 4, Issue 1

  • 6-8 About the seminar
    by Otteson, Schuyler F.
  • 9-29 Organizing for marketing
    by Otteson, Schuyler F. & Smith, Wendell & Felton, Arthur & Sargent, John R. & Gordon, Paul J. & Shull, Fremont Jr.
  • 30-40 Market: Research
    by Yoder, Wallace O. & Henderson Britt, Steuart & Coulson, John S. & Faison, Edmund W. J.
  • 41-48 Production planning
    by Timms, Howard L. & Magee, John F. & Naumann, William L. & Evans, Truman
  • 49-58 Sales forecasting
    by Wentworth, Jack R. & Schultze, Charles L. & Eckley, Robert S. & Lewis, John P. & Rich, James L.
  • 59-73 Market measurements
    by Willett, Ronald P. & Boyd, Harper Jr. & Christian, Richard C. & Eggert, Robert J.
  • 74-83 Product planning and adaptation
    by Haring, Albert & Corey, E. Raymond & Buell, Victor P. & Phelps, D. Maynard
  • 84-98 Marketing channels and institutions
    by McCammon, Bert C. & Davidson, William R. & Lazarus, Charles Y. & Courtney, Paul L.
  • 99-107 Promotion
    by Halterman, Jean C. & Frey, Albert W. & Seares, Al N. & Ule, G. Maxwell
  • 108-111 Pricing
    by Hewitt, Charles M. & Oxenfeldt, Alfred R. & Duncan, Alexander D. & Lear, Robert W.
  • 112-116 Export marketing
    by Patterson, James M. & Holloway, Robert J. & Wayne, Albert R.
  • 117-128 Industrial marketing
    by Yoder, Wallace O. & Cunningham, Ross M. & Tacy, Arthur J. & Hankins, Frank W.

1960, Volume 3, Issue 4

1960, Volume 3, Issue 3

1960, Volume 3, Issue 2

1960, Volume 3, Issue 1

1959, Volume 2, Issue 4

1959, Volume 2, Issue 3

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.