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How market research discourages major innovation

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  • Tauber, Edward M.

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  • Tauber, Edward M., 1974. "How market research discourages major innovation," Business Horizons, Elsevier, vol. 17(3), pages 22-26, June.
  • Handle: RePEc:eee:bushor:v:17:y:1974:i:3:p:22-26
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    Cited by:

    1. repec:wsi:ijimxx:v:21:y:2017:i:08:n:s1363919617400102 is not listed on IDEAS
    2. Gianluca Vagnani & Michele Simoni, 2016. "Technological uncertainty, market orientation and firms’ economic performance," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2016(2), pages 143-167.
    3. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    4. Abetti, Pier A., 1997. "The birth and growth of toshiba's laptop and notebook computers: A case study in Japanese corporate venturing," Journal of Business Venturing, Elsevier, vol. 12(6), pages 507-529, November.
    5. Piercy, Nigel F. & Harris, Lloyd C. & Lane, Nikala, 2002. "Market orientation and retail operatives' expectations," Journal of Business Research, Elsevier, vol. 55(4), pages 261-273, April.

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