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Editor: C. M. Dalton
Series handle: RePEc:eee:bushor
ISSN: 0007-6813
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Content
1958, Volume 1, Issue 4
1958, Volume 1, Issue 3
- 16-21 Behind the lines
by Otteson, Schuyler F.
- 23-28 New directions in education for business
by Carroll, Thomas H.
- 29-33 Current recession some causes and cures
by Jung, Clarence R.
- 34-39 How to cut production costs effectively
by Catsiff, Sidney R. & Heritage, J. Russell
- 40-46 Television's new dimension: Subscription TV
by McDonald, Eugene Jr.
- 47-51 Pay television: an economic monstrosity
by Salant, Richard S.
- 62-68 Plan products for future growth
by Meloan, Taylor W.
- 69-74 The expanding role of the C.P.A
by Carey, John L.
- 75-76 Should the Robinson-Patman act be amended?
by Hewitt, Charles Jr.
- 76-82 Views favoring s.11
by MacIntyre, Everette
- 83-90 Views opposing s. 11
by Frick, Robert H.
- 91-95 A theory of packaging in the marketing mix
by Mason, William R.
- 96-101 Government control of grain marketing in Canada
by Jones, Stanley N.
- 113-128 From a Spanish proverb
by Shepherd Headings, Lois
1958, Volume 1, Issue 2
- 16-16 Comments from our readers
by Ford, Henry II
- 18-19 Behind the lines
by Otteson, Schuyler F.
- 25-32 Interurbia Is here to stay
by Willem, John M.
- 33-43 Trends toward a new moral philosophy for business
by Oliver, Henry M.
- 44-48 No financing no equipment no railroads!
by Symes, James M.
- 49-66 Our changing consumer market
by Ferber, Robert
- 67-71 Research at Du Pont A contemporary case study
by Lenher, Samuel
- 83-91 Perspective on the organization man
by Mueller, John H.
- 92-102 Quick medicine for your executive reading load
by Headings, Philip R.
- 104-110 Management strategy for product pioneering
by Marvin, Philip
- 111-119 Foremanship: Business's Achilles' heel?
by Bernthal, Wilmar F.
- 120-128 Blue-skies approach to tomorrow's marketing
by Levitt, Theodore
- 129-134 Getting inflation into focus
by Upgren, Arthur R.
- 136-136 Technological horizons
by Turner, Robert C.
- 145-158 The context of society
by Headings, Lois Shepherd
1958, Volume 1, Issue 1
- 4-10 The new European market
by Hoffman, Paul G.
- 12-12 Behind the lines
by Otteson, Schuyler F.
- 17-23 The new European market
by Hoffman, Paul G.
- 24-38 Productivity: Facts and fiction
by Beckman, Theodore N. & Buzzell, Robert D.
- 39-47 The widening potential of the computer
by Martin, E. Jr.
- 48-55 Has business borrowed too much ?
by Sauvain, Harry C.
- 56-64 Consultation
by Colm, Gerhard & Nathan, Robert R. & Schmidt, Emerson & Turner, Robert C.
- 65-72 Fitting the sales forecast to your firm
by Boulden, James B.
- 73-79 How to quantify decision-making
by Ball, Roger E. & Gilbert, Allan A.
- 80-87 The furor over dealer franchises
by Hewitt, Charles M.
- 88-92 Is thrift outmoded?
by Ensley, Grover W.
- 93-98 Stabilizing income through insurance
by Long, John D.
- 99-102 Behind the Edsel
by Judge, J. Emmet
- 111-111 Book notes
by Martin, E. Jr.
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