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Content
1962, Volume 5, Issue 4
1962, Volume 5, Issue 3
- 5-18 The rubber industry : Promise of progress
by Trainer, J. E.
- 31-40 Marketing R&D Neglected way to profit growth
by Talley, Walter
- 41-50 Boards of directors revisited
by Bienvenu, Bernard J.
- 51-58 Union demands vs changing markets
by Vogt, Karl E.
- 59-68 To: Line managers From: The president
by Saxenian, Hrand
- 69-80 Case study Headed downhill on a motor scooter?
by Babcock, Glenn D.
- 81-92 Guidelines and the steel controversy
by Loescher, Samuel M. & Witte, James Jr.
- 93-100 What's happening to the store buyer
by Weiss, E. B.
- 101-109 Bayesian statistics & product decisions
by Green, Paul E.
1962, Volume 5, Issue 2
- 5-12 Oil in 1975 pressures complicate prospects
by Hamilton, Daniel C.
- 15-15 India's progress
by Boss, S. K.
- 15-19 Retail sales crisis
by Bower, Richard S. & Long, Millard F.
- 31-36 The balance of payments outlook
by Hodges, Luther H.
- 37-44 A rating scale for product innovation
by Richman, Barry M.
- 45-52 Facts about stock options A survey
by Patton, Arch
- 53-60 Marshal your marketing information
by Lindsay, Franklin A.
- 62-64 The role of government statistics
by Clague, Ewan
- 65-68 Management's legal obligations
by Holcombe, John L.
- 69-75 Collective bargaining and the public interest
by Rothman, Stuart
- 76-80 Today's topics at the bargaining table
by Simkin, William E.
- 81-88 Tailoring the business forecast to company size
by Bailey, Richard M.
- 89-98 Automation evolution in retailing
by Goeldner, Charles R.
- 99-106 "Psychological" price control meddling or masterstroke?
by Phillips, Charles Jr. & Haymes, Harmon H.
1962, Volume 5, Issue 1
- 5-14 Commercial banking A new growth industry
by Freeman, Gaylord Jr.
- 16-16 More on pricing
by Novick, David
- 16-17 Management as science
by Flaningam, John S.
- 17-17 In defense of "utility"
by Edwards, W. F.
- 17-22 Public vs. private: An administrative footnote
by McCord Wright, David
- 22-24 How many sets of books?
by Culliton, James W.
- 35-42 On growthmanship
by Clark, Colin
- 43-53 Heuristic problem solving : You can do it
by Gordon, Paul J.
- 55-60 Why railroad innovation gets sidetracked
by Gellman, Aaron J.
- 61-72 Business citizenship/in the deep south
by Hill Miller, Helen
- 73-82 making OR effective for management
by Hammond, Robert A.
- 83-90 The era of sophisticated labor relations
by Witney, Fred
- 91-96 The legitimacy of management power
by Petit, Thomas A.
- 97-104 The mysterious world of the fed
by Hastings, Delbert C. & Robertson, Ross M.
- 105-110 Can agriculture adjust to the common market?
by Duerr, Michael G.
1961, Volume 4, Issue 4
- 4-4 Broadcasting private enterprise and public service
by Collins, LeRoy
- 21-28 Good profits promote progress
by Kappel, Frederick R.
- 29-42 Suggestions for Federal tax reforms
by Shere, Lours
- 43-50 Overhaul needed in overseas business investments
by Ruttenberg, Stanley H.
- 51-66 Growth economics The crucial issues
by Hetserling, Leon H.
- 67-76 Case study: Can this oil independent make it
by Hewitt, Charles M. & Ewers, Joseph R.
- 77-90 Approaches to pricing Economist vs accountant
by Oxenfeldt, Alfred R. & Baxter, William T.
- 91-102 The problem of size in commercial banking
by Bakcman, Jules & Sauvain, Harry
- 103-110 How small business can succeed abroad
by Blass, Walter F.
- 111-120 The case against antimerger policy
by Peterson, William H.
- 121-141 Humanity: Sense and icon
by Headings, Lois
1961, Volume 4, Issue 3
- 4-4 Critique and comment the monetary commission report
by Smith, Warren L.
- 15-16 More on the marxists
by Schmidt, Emerson P.
- 16-16 A view of motivation
by Gavrielides, Harry
- 19-28 The brand image myth
by Evans, Franklin B.
- 29-36 The executive matchmakers
by Moore, Robert F.
- 37-48 Transport dynamics and distribution management
by Roberts, Merrill J.
- 49-54 India's progress: Plan three
by Spencer, Daniel L.
- 55-64 What management games do best
by Dill, William R.
- 65-72 Applying the strategy of market segmentation
by Roberts, Alan A
- 73-76 Not free but a small fee
by Maxwell, W. David
- 77-84 Are accountants misstating profits?
by Ray, D. D.
- 85-92 Bringing industry to the depressed area
by Wallace, L. T. & Ruttan, Vernon W.
- 93-102 The peculiar problems of a family business
by Calder, Grant H.
- 103-108 Tecnological horizons Scientific resources in the sixties
by Elwert, Bert E.
- 109-128 Fusion: pro or con?
by Wayne, John
1961, Volume 4, Issue 2
- 4-4 Profiles of the future The information department: A new unit in corporate organization
by Connor, John E.
- 18-18 Author in the rough
by Waters Curtis, L. L. & Curry, Curtis C. & Clapham, Charles F. & Shedd, Robert & Weimer, A. M.
- 18-21 Business school reports
by Koch, Robert G. & Fram, Eugene H.
- 23-26 Administration in a Goldfish Bowl
by Welsh, Matthew E.
- 27-34 Need we fear Japanese competition?
by Rewoldt, Stewart H.
- 35-40 A tonic for enterprise
by Peterson, Harries-Clichy
- 41-50 Growth plans for executives
by Powell, Reed M.
- 61-70 Where is Soviet transportation heading?
by Lane, James E.
- 71-76 Employment problems in a changing economy
by Cohen, Sanford
- 77-84 Egypt's need for marketing management
by Boyd, Harper Jr. & El Sherbini, Abdel Aziz & Sherif, Ahmed Fouad
- 85-92 New forms of manufacturing competition
by Parkany, John
- 93-101 Wanted innovations in pricing of services
by Hewitt, Charles M. & Patterson, James M.
- 103-107 Technological horizons
by Cottrell, Fred
- 108-108 Book note and review
by Headings, Lois Shepherd
1961, Volume 4, Issue 1
- 4-4 business in a lighter vein Law on the links
by Hewitt, Charles M.
- 8-8 Business games
by Dufty, N. F.
- 14-14 Farm surpluses
by Blocker, Josephine
- 19-27 Pricing the compensation structure
by Patton, Arch
- 29-38 Six visiting marxists meet U.S. business
by Robock, Stefan H.
- 39-44 Increase your management coaching power
by Atkiss, Lincoln & Read, William M.
- 45-54 Lettre a mon fils
by Hubert, Jean
- 55-60 Motivating the organization man
by Kast, Fremont E.
- 61-68 the military market in the 1960's
by Weidenbaum, Murray L.
- 69-78 Freer trade and the payments problem
by Gehrels, Franz
- 79-86 Formula for a 70-minute hour
by Gordon, Paul J.
- 87-94 Minimizing the risks of moving abroad
by McDonald, John G.
- 95-104 Organizational realities
by Carzo, Rocco Jr.
- 105-110 Technological concerns for tomorrow's management
by Green, Estill I.
- 111-118 The bard and the commissar
by Headings, Lois Shepherd
February 1961, Volume 4, Issue 1
- 6-8 About the seminar
by Otteson, Schuyler F.
- 9-29 Organizing for marketing
by Otteson, Schuyler F. & Smith, Wendell & Felton, Arthur & Sargent, John R. & Gordon, Paul J. & Shull, Fremont Jr.
- 30-40 Market: Research
by Yoder, Wallace O. & Henderson Britt, Steuart & Coulson, John S. & Faison, Edmund W. J.
- 41-48 Production planning
by Timms, Howard L. & Magee, John F. & Naumann, William L. & Evans, Truman
- 49-58 Sales forecasting
by Wentworth, Jack R. & Schultze, Charles L. & Eckley, Robert S. & Lewis, John P. & Rich, James L.
- 59-73 Market measurements
by Willett, Ronald P. & Boyd, Harper Jr. & Christian, Richard C. & Eggert, Robert J.
- 74-83 Product planning and adaptation
by Haring, Albert & Corey, E. Raymond & Buell, Victor P. & Phelps, D. Maynard
- 84-98 Marketing channels and institutions
by McCammon, Bert C. & Davidson, William R. & Lazarus, Charles Y. & Courtney, Paul L.
- 99-107 Promotion
by Halterman, Jean C. & Frey, Albert W. & Seares, Al N. & Ule, G. Maxwell
- 108-111 Pricing
by Hewitt, Charles M. & Oxenfeldt, Alfred R. & Duncan, Alexander D. & Lear, Robert W.
- 112-116 Export marketing
by Patterson, James M. & Holloway, Robert J. & Wayne, Albert R.
- 117-128 Industrial marketing
by Yoder, Wallace O. & Cunningham, Ross M. & Tacy, Arthur J. & Hankins, Frank W.
1960, Volume 3, Issue 4
- 4-14 Retailing in the 1960's
by McCammon, Bert Jr.
- 16-16 Business in politics
by Motley, Arthur H.
- 17-18 On behavioral sciences
by Wadia, Maneck S.
- 18-18 The values in saving
by Upgren, Arthur R.
- 23-29 The new conflict of Time and Money
by Harper, Marion Jr.
- 30-37 International competition in the American steel market
by Revis, Joseph S. & Hardy, Rudolph W.
- 38-45 Why airlines are in trouble
by Smith, C.R.
- 46-53 A philosophy of personnel development
by Rahdert, Karl G.
- 54-61 How Population Composition affects Economic Growth
by Reeder, Charles B.
- 62-70 A family firm seeks ways to raise profits
by Waters, L. Leslie & Powell, Ray M.
- 71-73 Comments
by Powell, Ray M.
- 73-74 Comments
by Waters, L. Leslie
- 75-82 British trade-unions: can they stay in business?
by Armstrong, Eric
- 83-87 Better Decisions through management accounting
by Lee Brummet, R.
- 88-92 Would a regional bank system help urban renewal programs?
by Weimer, Arthur M.
- 93-100 How Money motivates Men
by McDermid, Charles D.
- 102-107 Molecular electronics: Its impact on our future
by Gunther, D.W.
1960, Volume 3, Issue 3
- 4-86 Practical problems of introducing a computer
by Martin, E.W. Jr.
- 17-19 The professor exalted
by Svenson, Arthur L.
- 19-21 The farm problem
by Peterson, William H.
- 23-32 Atomic energy and our industrial future
by Andrews, Donald H.
- 33-38 Common stock prices in the sixties
by Sauvain, Harry C.
- 39-48 The Latin American powder keg
by Wiegand, G.C.
- 49-54 Motivating the boss: The key to executive development
by Gillen, Ralph L. & Hubben, Herbert
- 55-61 The Human Factor in business games
by Greenlaw, Paul S. & Kight, Stanford S.
- 62-69 The prospects for U.S. exports to the common market
by Spiegelglas, Stephen
- 70-76 Pension funds: creator of labor obsolescence?
by Kester, Henry I. & Wolf, Harold A.
- 77-83 Personnel Problems facing firms in Southeast Asia
by Wit, Daniel
1960, Volume 3, Issue 2
- 4-19 It's good to be in a business school
by Lee, Maurice W.
- 21-31 The need for a new economic unorthodoxy
by Chamberlain, Neil W.
- 32-37 How behavioral scientists can help business
by Miller, Delbert C.
- 38-44 The business leader's role in politics
by Merrihue, Willard V.
- 45-51 Business should stay out of politics
by Levitt, Theodore
- 52-64 A small company wants to grow one size larger
by Funk, J. Hugh & Shull, Fremont Jr.
- 65-77 Creeping inflation Causes and consequences
by Schultze, Charles L.
- 78-86 A practical approach to risk management
by Gallagher, Russell B.
- 87-96 Business implications of population growth
by Hauser, Philip M.
- 97-109 The small business corporation proceed with caution
by Milroy, Robert R.
- 110-112 Linear programming and management
by Stansbury Stockton, R.
1960, Volume 3, Issue 1
- 4-14 Home construction and financing in the sixties
by Sauer, Donald H.
- 16-17 The financial report
by Inglis, J.B.
- 17-17 Canada and free trade
by Peters, J.R.
- 19-28 The Human Side of automation
by Buckingham, Walter
- 29-41 Four economic revolutions: 1940-1960
by Maloney, H.D.
- 42-51 Yesterday's shipping clerk: Today's traffic manager
by Hartley, Joseph R.
- 52-61 Civilian problems in surviving attack
by Steiner, George A.
- 62-70 A family company calls for help
by Gordon, Paul J. & Silverstein, Nathan L.
- 71-72 Comment
by Silverstein, Nathan L.
- 72-73 Comment
by Gordon, Paul J.
- 74-84 A trip to red China
by Ravenholt, Albert
- 85-90 How discounted-cash-flow analysis reshapes capital programs
by Dickson, R. Jr.
- 91-99 The Cards to Watch in Russia's economic hand
by Frankel, Marvin
- 100-105 The Changing Face of American democracy
by Carter, Byrum E.
- 106-112 Solar energy as a future work horse
by Lof, George O.G.
1959, Volume 2, Issue 4
- 4-4 Business and the jet age
by Nyrop, Donald W.
- 12-12 The $3 billion expansion program in air transport
by Starr, G. W.
- 21-32 Administering executive compensation
by Patton, Arch
- 33-41 Social responsibility: Can business survive the challenge?
by Eells, Richard
- 42-49 Improving the management of research
by Swager, William L.
- 50-55 Are executive health examinations necessary?
by Elsom, Kendall A.
- 56-60 National economic growth accomplishments and prospects
by Saulnier, Raymond J.
- 61-67 Tomorrow's metropolitan America
by Newcomb, Robinson
- 68-73 Policy reappraisal and maintenance
by Arthur Cullman, W.
- 74-82 An approach to successful marketing planning
by Pearson, Andrall E.
- 83-91 Laien American perceptions of U.S. Capitalism
by Powell, Reed M.
- 92-94 Techonological horizons-- Mechanization of the postal system
by Summerfield, Arthur E.
1959, Volume 2, Issue 3
- 4-11 Telephone lines-nervous system of American business
by Power, Donald C.
- 12-12 Business and religion
by Polish, Jacob
- 12-14 Comment from our readers
by Culliton, James W.
- 14-14 Comment from our reader
by Megathlin, D. E.
- 14-14 Canadian nationalism
by Wijson, George W.
- 17-17 Industrial accidents
by Grimaldi, J. V.
- 17-17 Another summons
by Holmquist, C. W.
- 19-25 The decision process in administration
by Calkins, Robert D.
- 26-33 Stock ownership for employees
by Agnew, John C.
- 34-44 The crucible of our business creeds
by Andlinger, Gerhard R.
- 45-51 Remaking America's cities
by Carter McFarland, M.
- 53-57 The role of planning in marketing
by Smith, Wendell R.
- 57-60 A case study in marketing management
by Cascino, Anthony E.
- 61-67 Sales forecasting Key to integrated management
by Lazer, William
- 68-77 Simulation in organizational research
by Martin, E. Jr.
- 78-84 Liberal education in education for business
by Katz, Milton
- 85-91 The American businessman and foreign policy
by Nanes, Allan S.
- 92-101 Financial fantasy
by Vann Seawell, L.
- 102-107 Era of innovation coming in transportation
by Waters, L. L.
- 108-121 Coming social fusion: Germanicus and the opening of the third eye
by Headings, Lois Shepherd
- 122-127 Soviet view of the American economy
by Balabkins, Nicholas
1959, Volume 2, Issue 2