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Marketing management in an era of shortages

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  • Cravens, David W.

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  • Cravens, David W., 1974. "Marketing management in an era of shortages," Business Horizons, Elsevier, vol. 17(1), pages 79-85, February.
    • Handle: RePEc:eee:bushor:v:17:y:1974:i:1:p:79-85
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    Cited by:

    1. Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J. & Esteban-Millat, Irene, 2017. "The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 340-348.
    2. Hristo Katrandjiev, 2016. "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
    3. Ang, Swee Hoon, 2001. "Crisis marketing: a comparison across economic scenarios," International Business Review, Elsevier, vol. 10(3), pages 263-284, June.

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