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What drives farmers’ willingness to adopt e‐commerce in rural China? The role of Internet use

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  1. Zhang, Hepei & Ma, Wanglin & Li, Junpeng & Yang, Wei, 2023. "Can citrus farmers earn more from selling online?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1549-1560.
  2. Cai, Yi & Sun, Yucheng & Qi, Wene & Yi, Famin, . "Impact of smartphone use on production outsourcing: evidence from litchi farming in southern China," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(4).
  3. Yonghu Zhang & Yifeng Zhang, 2024. "The Influence of Digital Literacy on the Phenomenon of Deviation between Farmers’ E-Commerce Sales Willingness and Behavior: Evidence from Rural China," Sustainability, MDPI, vol. 16(7), pages 1-22, April.
  4. Di Liu & Pan Wang, 2023. "WeChat E-Commerce, Social Connections, and Smallholder Agriculture Sales Performance: A Survey of Orange Farmers in Hubei Province, China," Agriculture, MDPI, vol. 13(11), pages 1-14, October.
  5. Bright Owusu Asante & Stephen Prah & Solomon Akutinga & Elsie Teiko Akusaki & Abrokwah Daniel Ofosuhene, 2025. "Climate resilience in the palm of a hand: digital financial inclusion and cocoa farmers’ adoption of climate smart agricultural technologies in Ghana," Future Business Journal, Springer, vol. 11(1), pages 1-18, December.
  6. Lili Li & Yiwu Zeng & Zi Ye & Hongdong Guo, 2021. "E‐commerce development and urban‐rural income gap: Evidence from Zhejiang Province, China," Papers in Regional Science, Wiley Blackwell, vol. 100(2), pages 475-494, April.
  7. Yao Wang & Yuan Tian & Muhammad Nasrullah & Rui Zhang, 2025. "Does social capital influence farmers’ e-commerce entrepreneurship? China’s regional evidence," Electronic Commerce Research, Springer, vol. 25(5), pages 3397-3425, October.
  8. Yiwu Zeng & Baogang Li & Lili Li & Guojun Zhang, 2026. "The drivers and income effect of big data use by e-commerce farmers: evidence from China," Electronic Commerce Research, Springer, vol. 26(1), pages 833-862, February.
  9. Yi Cai & Wene Qi & Famin Yi, 2023. "Smartphone use and willingness to adopt digital pest and disease management: Evidence from litchi growers in rural China," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 131-147, January.
  10. Zhu, Zhongkun & Ma, Wanglin & Sousa-Poza, Alfonso & Leng, Chenxin, 2020. "The effect of internet usage on perceptions of social fairness: Evidence from rural China," China Economic Review, Elsevier, vol. 62(C).
  11. Zheng, Hongyun & Ma, Wanglin & Wang, Fang & Li, Gucheng, 2021. "Does internet use improve technical efficiency of banana production in China? Evidence from a selectivity-corrected analysis," Food Policy, Elsevier, vol. 102(C).
  12. Chen, Chen & Gan, Christopher & Li, Junpeng & Lu, Yao & Rahut, Dil, 2023. "Linking farmers to markets: Does cooperative membership facilitate e-commerce adoption and income growth in rural China?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1155-1170.
  13. Jikun Huang & Lanlan Su & Qiwang Huang & Xinyu Liu, 2022. "Facilitating inclusive ICT application and e‐Commerce development in rural China," Agricultural Economics, International Association of Agricultural Economists, vol. 53(6), pages 938-952, November.
  14. Yan, Aqian & Luo, Xiaofeng & Zhang, Junbiao & Tang, Lin, 2024. "Does internet use promote clean energy use for cooking by women-headed rural households in China?," Utilities Policy, Elsevier, vol. 86(C).
  15. Li, Xiaokang & Guo, Hongdong & Jin, Songqing & Ma, Wanglin & Zeng, Yiwu, 2021. "Do farmers gain internet dividends from E-commerce adoption? Evidence from China," Food Policy, Elsevier, vol. 101(C).
  16. Yiwu Zeng & Lili Li & Baogang Li & Huanxin Gong & Guojun Zhang, 2025. "Impact of Big Data Products on the Entrepreneurial Performance of E-Commerce Farmers: Evidence from China," SAGE Open, , vol. 15(2), pages 21582440251, June.
  17. Nawab Khan & Ram L. Ray & Hazem S. Kassem & Farhat Ullah Khan & Muhammad Ihtisham & Shemei Zhang, 2022. "Does the Adoption of Mobile Internet Technology Promote Wheat Productivity? Evidence from Rural Farmers," Sustainability, MDPI, vol. 14(13), pages 1-15, June.
  18. Wanglin Ma & Xiaobing Wang, 2020. "Internet Use, Sustainable Agricultural Practices and Rural Incomes: Evidence from China," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1087-1112, October.
  19. Xiaojing Li & Apurbo Sarkar & Xianli Xia & Waqar Hussain Memon, 2021. "Village Environment, Capital Endowment, and Farmers’ Participation in E-Commerce Sales Behavior: A Demand Observable Bivariate Probit Model Approach," Agriculture, MDPI, vol. 11(9), pages 1-20, September.
  20. Ying Song & Lu Li & Stavros Sindakis & Sakshi Aggarwal & Charles Chen & Saloome Showkat, 2024. "RETRACTED ARTICLE: Examining E-Commerce Adoption in Farmer Entrepreneurship and the Role of Social Networks: Data from China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8290-8326, June.
  21. Lili Li & Linyi Zheng & Zhonggen Zhang & Yixiang Song, 2024. "How to trigger and strengthen the positive impact of the internet on the income of farmers in the region? A case from China," Electronic Commerce Research, Springer, vol. 24(2), pages 1407-1433, June.
  22. Yunqiu Zhan & Shuwen Yang, 2024. "Does internet use improve employment?——Empirical evidence from China," PLOS ONE, Public Library of Science, vol. 19(4), pages 1-17, April.
  23. Hong, Yan-Zhen & Chang, Hung-Hao, 2020. "Does digitalization affect the objective and subjective wellbeing of forestry farm households? Empirical evidence in Fujian Province of China," Forest Policy and Economics, Elsevier, vol. 118(C).
  24. Aleksandra Tošović-Stevanović & Vladimir Ristanović & Dragan Ćalović & Goran Lalić & Milena Žuža & Gorica Cvijanović, 2020. "Small Farm Business Analysis Using the AHP Model for Efficient Assessment of Distribution Channels," Sustainability, MDPI, vol. 12(24), pages 1-15, December.
  25. Gao, Jing & Zeng, Yiwu & Liu, Min, 2024. "Policy interventions and market innovation in rural China: Empirical evidence from Taobao villages," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 1411-1429.
  26. Jiexi Shen & Zhanguo Zhu & Matin Qaim & Shenggen Fan & Xu Tian, 2023. "E‐commerce improves dietary quality of rural households in China," Agribusiness, John Wiley & Sons, Ltd., vol. 39(S1), pages 1495-1511, December.
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