Business cycle research in marketing: a review and research agenda

Citations

Cited by:

1. Cefis, Elena & Coad, Alex & Lucini-Paioni, Alessandro, 2023. "Landmarks as lighthouses: firms' innovation and modes of exit during the business cycle," Research Policy, Elsevier, vol. 52(8).
2. Brancatelli, Calogero & Inderst, Roman, 2021. "Income and Consumption over the Business Cycle: Evidence from Matched Administrative Data," EconStor Preprints 253665, ZBW - Leibniz Information Centre for Economics.
   • Brancatelli, Calogero & Inderst, Roman, 2022. "Income and Consumption over the Business Cycle: Evidence from Matched Administrative Data," CEPR Discussion Papers 16883, C.E.P.R. Discussion Papers.
3. Aleksandra Kovacheva & Hristina Nikolova, 2024. "Uncertainty marketing tactics: An overview and a unifying framework," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 1-22, January.
4. Laura Medwid & Elizabeth A. Mack, 2021. "A Scenario-based Approach for Understanding Changes in Consumer Spending Behavior in Response to Rising Water Bills," International Regional Science Review, , vol. 44(5), pages 487-514, September.
5. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski & Barbara Rostecka, 2021. "Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife," Sustainability, MDPI, vol. 13(13), pages 1-22, July.
6. Mora Cortez, Roberto & Johnston, Wesley J. & Ehret, Michael, 2023. "“Good Times–Bad Times” – Relationship marketing through business cycles," Journal of Business Research, Elsevier, vol. 165(C).
7. John Hulland, 2020. "Conceptual review papers: revisiting existing research to develop and refine theory," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 27-35, June.
8. Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García, 2023. "Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 95-115, March.
9. Gellatly, Lauren & D'Alessandro, Steven & Carter, Leanne, 2020. "What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform," Journal of Business Research, Elsevier, vol. 112(C), pages 320-330.
10. Geyskens, Inge & Keller, Kristopher O. & Dekimpe, Marnik G. & de Jong, Koen, 2018. "How to brand your private labels," Business Horizons, Elsevier, vol. 61(3), pages 487-496.
11. Tao Chen & Yi Huang & Chen Lin & Zixia Sheng, 2022. "Finance and Firm Volatility: Evidence from Small Business Lending in China," Management Science, INFORMS, vol. 68(3), pages 2226-2249, March.
12. M. Berk Talay & Koen Pauwels & Steven H. Seggie, 2024. "Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 576-598, March.
13. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
14. Janny C. Hoekstra & Peter S. H. Leeflang, 2020. "Marketing in the era of COVID-19," Italian Journal of Marketing, Springer, vol. 2020(4), pages 249-260, December.
15. Marc Lim, Weng, 2023. "Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions," Journal of Business Research, Elsevier, vol. 160(C).
16. Forrest V. Morgeson & Udit Sharma & Xiaoxu Wu Schultz & Anita Pansari & Ayalla Ruvio & G. Tomas M. Hult, 2024. "Weathering the crash: Do customer-company relationships pay off during economic crises?," Journal of the Academy of Marketing Science, Springer, vol. 52(2), pages 489-511, March.
17. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski, 2020. "Towards Sustainable Private Labels—What is the Consumer Behavior Relating to Private Labels in the UK and Poland?," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
18. Dekimpe, Marnik G. & van Heerde, Harald J., 2023. "Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda," Journal of Retailing, Elsevier, vol. 99(3), pages 322-336.
19. Kocaman, Barış & Gelper, Sarah & Langerak, Fred, 2023. "Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 316-341.
20. Darren Filson, 2023. "Dissecting decline in the economy-wide advertising intensity 1997-2017," Economics Bulletin, AccessEcon, vol. 43(3), pages 1444-1452.
21. Guissoni, Leandro Angotti & Rodrigues, Jonny Mateus & Zambaldi, Felipe & Neves, Marcos Fava, 2021. "Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market," Journal of Retailing, Elsevier, vol. 97(4), pages 545-560.
22. Samy Mansouri, 2021. "Business cycles influences upon customer cross-buying behavior in the case of financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 181-201, September.
23. Dass, Mayukh & Reshadi, Mehrnoosh & Li, Yuewu, 2023. "An exploration of ripple effects of advertising among major suppliers in a supply chain network," Journal of Business Research, Elsevier, vol. 169(C).
24. Miocevic, Dario & Kadic-Maglajlic, Selma & Arslanagic-Kalajdzic, Maja, 2025. "When does betting on ambidexterity pay off? Exploring SME’s customer relationship strategies during crises," Journal of Business Research, Elsevier, vol. 188(C).
25. Özturan, Peren & Deleersnyder, Barbara & Özsomer, Ayşegül, 2024. "Brand advertising competition across economic cycles," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 325-343.
26. Tian Tian & Ricky Cooper & Jiahao Deng & Qingquan Zhang, 2024. "Transforming Investment Strategies and Strategic Decision-Making: Unveiling a Novel Methodology for Enhanced Performance and Risk Management in Financial Markets," Papers 2405.01892, arXiv.org.
27. Javed IQBAL, 2024. "Asymmetric Effects Of Local And Global Business Cycle Variations On The Sectoral Industrial Production In Singapore," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 19(1), pages 75-96, April.
28. Han, Myat Su & Hampson, Daniel Peter & Wang, Yonggui & Wang, Hong, 2022. "Consumer confidence and green purchase intention: An application of the stimulus-organism-response model," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).