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A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

Citations

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Cited by:

  1. Renée Rahman & Tobias Langner & Dirk Temme, 2021. "Brand love: conceptual and empirical investigation of a holistic causal model," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 609-642, November.
  2. Ulla A. Saari & Saku J. Mäkinen, 2017. "Measuring brand experiences cross-nationally," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 86-104, January.
  3. Malek Simon Grimm & Ralf Wagner, 2024. "Challenging the linearity assumption of intra-brand image confusion," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 355-374, June.
  4. Urooj Ahmed & Sharizal Hashim, 2022. "Sustainable Brand Management: The Role of Internal Brand Management and Intrinsic Motivation in Building Employee’s Brand Relationship Quality towards Organization’s Brand," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
  5. Vesna Babić-Hodović & Alisa Mujkić & Maja Arslanagić-Kalajdžić, 2023. "We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 9-33, January.
  6. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas, 2016. "Should we use single items? Better not," Journal of Business Research, Elsevier, vol. 69(8), pages 3199-3203.
  7. Lia Zarantonello & Simona Romani & Silvia Grappi & Marc Fetscherin, 2018. "Trajectories of brand hate," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 549-560, November.
  8. John R. Rossiter, 2013. "Scientific progress in measurement theory?," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 171-179, September.
  9. Curina, Ilaria & Francioni, Barbara & Hegner, Sabrina M. & Cioppi, Marco, 2020. "Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  10. Ferreira Pedro & Rodrigues Paula & Rodrigues Pedro, 2019. "Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand," Management & Marketing, Sciendo, vol. 14(3), pages 278-291, September.
  11. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
  12. Debra Grace & Mitchell Ross & Ceridwyn King, 2018. "Brand fidelity: a relationship maintenance perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 577-590, November.
  13. Aaron Ahuvia & Richard Bagozzi & Rajeev Batra, 2014. "Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter," Marketing Letters, Springer, vol. 25(2), pages 235-243, June.
  14. Jahanvi, Jahanvi & Sharma, Meenakshi, 2021. "Brand respect: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 132(C), pages 115-123.
  15. Maria Kostritsa & Hildegard Liebl & Rupert Beinhauer & Jana Turčínková, 2020. "Consumer Brand Love for Luxury Brands in India," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(1), pages 189-197.
  16. Trang P. Tran & James E. Zemanek Jr. & Md. Nazmus Sakib, 2026. "Improving brand love through branded apps: is that possible?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 14(1), pages 274-294, March.
  17. Moussa, Salim, 2021. "Is it really brand love? A cautionary note on Nguyen and Feng’s study," OSF Preprints zmx7e, Center for Open Science.
  18. repec:osf:osfxxx:zmx7e_v1 is not listed on IDEAS
  19. Anesbury, Zachary William & Talbot, Danielle & Day, Chanel Andrea & Bogomolov, Tim & Bogomolova, Svetlana, 2020. "The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  20. Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "Why we buy? Modeling consumer selection of referents," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 24-36.
  21. Rios Rosa E. & Riquelme Hernan E. & Sinno Abdulaziz, 2020. "Relevance of the Higher-Order Brand Love Prototype in a Service Context," Review of Marketing Science, De Gruyter, vol. 18(1), pages 1-19, September.
  22. Zeineb Farhat & Abir Zouari & Romdhane Khemakhem, 2025. "Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives," Corporate Reputation Review, Palgrave Macmillan, vol. 28(4), pages 268-288, November.
  23. Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
  24. Aro, Kaisa & Tähtinen, Jaana, 2025. "Feeling good - bodies in destination brand love," Annals of Tourism Research, Elsevier, vol. 114(C).
  25. Mónica Gómez-Suárez, 2019. "Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement," Administrative Sciences, MDPI, vol. 9(1), pages 1-16, January.
  26. Grace, Debra & Ross, Mitchell & King, Ceridwyn, 2020. "Brand fidelity: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
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