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The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

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  1. Marina Brogi & Antonella Cappiello & Valentina Lagasio & Fabrizio Santoboni, 2022. "Determinants of insurance companies' environmental, social, and governance awareness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1357-1369, September.
  2. Francisco Javier Forcadell & Elisa Aracil, 2017. "European Banks' Reputation for Corporate Social Responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(1), pages 1-14, January.
  3. Zhimin Zhou & Yucheng Wang & Yaqin Zheng & Shixiong Liu, 2023. "Effects of brand community social responsibility: roles of collective self-esteem and altruism," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 347-366, July.
  4. Manuela Gomez‐Valencia & Maria Alejandra Gonzalez‐Perez & Ana Maria Gomez‐Trujillo, 2021. "The “Six Ws” of sustainable development risks," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3131-3144, November.
  5. Won-Moo Hur & Hanna Kim & Jeong Woo, 2014. "How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation," Journal of Business Ethics, Springer, vol. 125(1), pages 75-86, November.
  6. Aray, Yulia & Dikova, Desislava & Garanina, Tatiana & Veselova, Anna, 2021. "The hunt for international legitimacy: Examining the relationship between internationalization, state ownership, location and CSR reporting of Russian firms," International Business Review, Elsevier, vol. 30(5).
  7. Efstathios Dimitriadis & Eleni Zilakaki, 2019. "The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 433-450.
  8. Zhonghua Zhao & Fanchen Meng & Yin He & Zhouyang Gu, 2019. "The Influence of Corporate Social Responsibility on Competitive Advantage with Multiple Mediations from Social Capital and Dynamic Capabilities," Sustainability, MDPI, vol. 11(1), pages 1-16, January.
  9. Anupam Singh & Priyanka Verma, 2017. "How CSR Affects Brand Equity of Indian Firms?," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 52-69, June.
  10. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  11. Warat Winit & Saranya Kantabutra & Sooksan Kantabutra, 2023. "Toward a Sustainability Brand Model: An Integrative Review," Sustainability, MDPI, vol. 15(6), pages 1-25, March.
  12. J. Alfredo Flores‐Hernández & Jesús J. Cambra‐Fierro & Rosario Vázquez‐Carrasco, 2020. "Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 935-945, July.
  13. Anis Maaloul & Daniel Zéghal & Walid Ben Amar & Sari Mansour, 2023. "The Effect of Environmental, Social, and Governance (ESG) Performance and Disclosure on Cost of Debt: The Mediating Effect of Corporate Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 1-18, February.
  14. Kumar, Vikas & Kaushal, Vikrant & Shashi,, 2023. "Role of customer perceived brand ethicality in inducing engagement in online brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  15. Mahrinasari MS, 2019. "Determinants of Brand Equity: Communication of Corporate Social Responsibility (CSR) versus CSR itself and Company Credibility," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 13(3), September.
  16. Maryam Zidehsaraei & Reza Esmaeilpour & Mohsen Akbari, 2024. "The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: evidence from Guilan Province in Iran," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(1), pages 154-170, March.
  17. Nuttasorn Ketprapakorn & Sooksan Kantabutra, 2019. "Sustainable Social Enterprise Model: Relationships and Consequences," Sustainability, MDPI, vol. 11(14), pages 1-39, July.
  18. María Eugenia López-Pérez & Iguácel Melero-Polo & Rosario Vázquez-Carrasco & Jesús Cambra-Fierro, 2018. "Sustainability and Business Outcomes in the Context of SMEs: Comparing Family Firms vs. Non-Family Firms," Sustainability, MDPI, vol. 10(11), pages 1-16, November.
  19. Won-Moo Hur & Tae-Won Moon & Hanna Kim, 2020. "When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 421-437, July.
  20. Xu, Shen & Chen, Xia & Li, Antai & Xia, Xinping, 2020. "Disclosure for whom? Government involvement, CSR disclosure and firm value," Emerging Markets Review, Elsevier, vol. 44(C).
  21. Ifzal Ahmad & Khurram Shahzad & Asma Gul, 2019. "Mediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 11(1), pages 123-144, March.
  22. Bardos, Katsiaryna Salavei & Ertugrul, Mine & Gao, Lucia Silva, 2020. "Corporate social responsibility, product market perception, and firm value," Journal of Corporate Finance, Elsevier, vol. 62(C).
  23. Ulf H. Richter & Felix F. Arndt, 2018. "Cognitive Processes in the CSR Decision-Making Process: A Sensemaking Perspective," Journal of Business Ethics, Springer, vol. 148(3), pages 587-602, March.
  24. Lisa Baudot & Joseph A. Johnson & Anna Roberts & Robin W. Roberts, 2020. "Is Corporate Tax Aggressiveness a Reputation Threat? Corporate Accountability, Corporate Social Responsibility, and Corporate Tax Behavior," Journal of Business Ethics, Springer, vol. 163(2), pages 197-215, May.
  25. Nour Chams & Josep García-Blandón & Khaled Hassan, 2021. "Role Reversal! Financial Performance as an Antecedent of ESG: The Moderating Effect of Total Quality Management," Sustainability, MDPI, vol. 13(13), pages 1-18, June.
  26. Warat Winit & Sooksan Kantabutra, 2022. "Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
  27. Mustafa Ozkan & Kemal Cek & Serife Z. Eyupoglu, 2022. "Sustainable Development and Customer Satisfaction and Loyalty in North Cyprus: The Mediating Effect of Customer Identification," Sustainability, MDPI, vol. 14(9), pages 1-13, April.
  28. Sun, Yang & Garrett, Tony C. & Kim, Kyung Hoon, 2016. "Do Confucian principles enhance sustainable marketing and customer equity?," Journal of Business Research, Elsevier, vol. 69(9), pages 3772-3779.
  29. He, Feng & Guo, Xinyao & Yue, Pengpeng, 2024. "Media coverage and corporate ESG performance: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 91(C).
  30. Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
  31. Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019. "Customer Trust through Green Corporate Image, Green Marketing Staretgy and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 343-359.
  32. Zelong Wei & Hao Shen & Kevin Zheng Zhou & Julie Juan Li, 2017. "How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China," Journal of Business Ethics, Springer, vol. 140(2), pages 209-223, January.
  33. Chi, Wuchun & Wu, Shing-Jen & Zheng, Zhen, 2020. "Determinants and consequences of voluntary corporate social responsibility disclosure: Evidence from private firms," The British Accounting Review, Elsevier, vol. 52(6).
  34. Natalia Wagner & Bogusz Wiśnicki, 2022. "The Importance of Emerging Technologies to the Increasing of Corporate Sustainability in Shipping Companies," Sustainability, MDPI, vol. 14(19), pages 1-20, September.
  35. Fatih Özcan & Meral Elçi, 2020. "Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation," SAGE Open, , vol. 10(4), pages 21582440209, November.
  36. Cătălina Silvia Crișan-Mitra & Liana Stanca & Dan-Cristian Dabija, 2020. "Corporate Social Performance: An Assessment Model on an Emerging Market," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
  37. James Agarwal & Oleksiy Osiyevskyy & Percy Feldman, 2015. "Corporate Reputation Measurement: Alternative Factor Structures, Nomological Validity, and Organizational Outcomes," Journal of Business Ethics, Springer, vol. 130(2), pages 485-506, August.
  38. T. Praveen Kumar & Santosh Basavaraj & K. Soundarapandiyan, 2024. "Can co‐creating in CSR initiatives influence loyal customers? Evidence from the banking industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 180-195, January.
  39. Yosra Makni Fourati & Mariam Dammak, 2021. "Corporate social responsibility and financial performance: International evidence of the mediating role of reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1749-1759, November.
  40. Michael C. Peasley & Parker J. Woodroof & Joshua T. Coleman, 2021. "Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship," Journal of Business Ethics, Springer, vol. 172(2), pages 275-289, August.
  41. Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
  42. Ferrell, O.C. & Harrison, Dana E. & Ferrell, Linda & Hair, Joe F., 2019. "Business ethics, corporate social responsibility, and brand attitudes: An exploratory study," Journal of Business Research, Elsevier, vol. 95(C), pages 491-501.
  43. You-Hua Chen & Xiao-Wei Wen & Ming-Zhong Luo, 2016. "Corporate Social Responsibility Spillover and Competition Effects on the Food Industry," Australian Economic Papers, Wiley Blackwell, vol. 55(1), pages 1-13, March.
  44. Michael S Lin & Yeasun K Chung, 2019. "Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry," Tourism Economics, , vol. 25(4), pages 639-658, June.
  45. Katarzyna Bachnik & Robert Nowacki, 2018. "How to Build Consumer Trust: Socially Responsible or Controversial Advertising," Sustainability, MDPI, vol. 10(7), pages 1-21, June.
  46. Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020. "Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior," Proceedings of International Academic Conferences 10612988, International Institute of Social and Economic Sciences.
  47. Mobin Fatma & Imran Khan, 2023. "CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification," Sustainability, MDPI, vol. 15(1), pages 1-13, January.
  48. Mª Eugenia López‐Pérez & Iguácel Melero & F Javier Sese, 2017. "Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 985-999, November.
  49. Won‐Moo Hur & Hanna Kim & Hyun Kyung Kim, 2018. "Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer‐company identification and affective commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1258-1269, November.
  50. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
  51. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
  52. Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh & Vicenta Sierra, 2019. "Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits," Journal of Business Ethics, Springer, vol. 154(2), pages 441-459, January.
  53. Christian Espinosa-Méndez & Carlos P. Maquieira & José T. Arias, 2023. "The Impact of ESG Performance on the Value of Family Firms: The Moderating Role of Financial Constraints and Agency Problems," Sustainability, MDPI, vol. 15(7), pages 1-20, April.
  54. Zhenjie Liu & Weian Li & Chen Hao & Huan Liu, 2021. "Corporate environmental performance and financing constraints: An empirical study in the Chinese context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 616-629, March.
  55. Maha Alandejani & Habiba Al-Shaer, 2023. "Macro Uncertainty Impacts on ESG Performance and Carbon Emission Reduction Targets," Sustainability, MDPI, vol. 15(5), pages 1-15, February.
  56. Francesco Gangi & Jérôme Méric & Rémi Jardat & Lucia Michela Daniele, 2019. "Business for society," Post-Print hal-02382307, HAL.
  57. Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019. "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 83-99.
  58. Alfredo Flores-Hernández & Ana Olavarría-Jaraba & Guadalupe Valera-Blanes & Rosario Vázquez-Carrasco, 2020. "Sustainability and Branding in Retail: A Model of Chain of Effects," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
  59. Samer Ajour El Zein & Carolina Consolacion-Segura & Ruben Huertas-Garcia, 2019. "The Role of Sustainability in Brand Equity Value in the Financial Sector," Sustainability, MDPI, vol. 12(1), pages 1-19, December.
  60. Phallapa Petison & Sooksan Kantabutra, 2022. "A Quest for a Sustainable Social Enterprise Model: The Case of Amphawa Chaipattananurak, the Kingdom of Thailand," Sustainability, MDPI, vol. 15(1), pages 1-31, December.
  61. Hanna Kim & Won-Moo Hur & Junsang Yeo, 2015. "Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation," Sustainability, MDPI, vol. 7(4), pages 1-12, March.
  62. Nick Lin-Hi & Igor Blumberg, 2018. "The Link Between (Not) Practicing CSR and Corporate Reputation: Psychological Foundations and Managerial Implications," Journal of Business Ethics, Springer, vol. 150(1), pages 185-198, June.
  63. Faisal Masud & Dr. Ali Raza Hamid, 2023. "Impact of Corporate Social Responsibility on the components of Brand Equity: A study of multichannel banking in the context of Pakistani Banks," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 433-442.
  64. Won‐Moo Hur & Hanna Kim & Joon Hyo Jang, 2016. "The Role of Gender Differences in the Impact of CSR Perceptions on Corporate Marketing Outcomes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(6), pages 345-357, November.
  65. Kellie Liket & Ana Simaens, 2015. "Battling the Devolution in the Research on Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 126(2), pages 285-308, January.
  66. Wenbin Sun & Rahul Govind, 2022. "A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(1), pages 89-109, February.
  67. Fafaliou, Irene & Giaka, Maria & Konstantios, Dimitrios & Polemis, Michael, 2020. "Revisiting the sustainability-innovation nexus: Lessons learned from the US," MPRA Paper 99834, University Library of Munich, Germany.
  68. Ningning Kong & Yu Bao & Yiyuan Sun & Yawen Wang, 2023. "Corporations’ ESG for Sustainable Investment in China: The Moderating Role of Regional Marketization," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
  69. Oriol Iglesias & Stefan Markovic & Mehdi Bagherzadeh & Jatinder Jit Singh, 2020. "Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty," Journal of Business Ethics, Springer, vol. 163(1), pages 151-166, April.
  70. Azzam Rifi & Rania B. Mostafa, 2022. "Brand credibility and customer-based brand equity: a service recovery perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(1), pages 1-16, March.
  71. Yi Zhang & Qianqian Shang & Chun Liu, 2018. "FDI Spillovers on Corporate Social Responsibility: The Channel of Labor Mobility," Sustainability, MDPI, vol. 10(11), pages 1-22, November.
  72. Rojas-Lamorena, Álvaro J. & Del Barrio-García, Salvador & Alcántara-Pilar, Juan Miguel, 2022. "A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling," Journal of Business Research, Elsevier, vol. 139(C), pages 1067-1083.
  73. Izaskun Agirre Aramburu & Irune Gómez Pescador, 2019. "The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country," Journal of Business Ethics, Springer, vol. 154(3), pages 701-719, February.
  74. Fatemi, Ali & Glaum, Martin & Kaiser, Stefanie, 2018. "ESG performance and firm value: The moderating role of disclosure," Global Finance Journal, Elsevier, vol. 38(C), pages 45-64.
  75. N. Zhang, 2022. "How does CSR of food company affect customer loyalty in the context of COVID-19: a moderated mediation model," International Journal of Corporate Social Responsibility, Springer, vol. 7(1), pages 1-10, December.
  76. Eun-Ju Lee & Gusang Kwon & Hyun Shin & Seungeun Yang & Sukhan Lee & Minah Suh, 2014. "The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?," Journal of Business Ethics, Springer, vol. 122(3), pages 511-521, July.
  77. Warat Winit & Erboon Ekasingh & Jomjai Sampet, 2023. "How Disclosure Types of Sustainability Performance Impact Consumers’ Relationship Quality and Firm Reputation," Sustainability, MDPI, vol. 15(1), pages 1-18, January.
  78. Mariya Georgieva & Evgeni Stanimirov, 2021. "Marketing Projections of Socially Responsible Branding on Consumer Loyalty," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 23-52.
  79. Chao‐Chung Ho & Chih Huang & Chung‐Ya Ou, 2018. "Analysis of the Factors influencing Sustainable Development in the Insurance Industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 391-410, July.
  80. Jose Benitez & Laura Ruiz & Ana Castillo & Javier Llorens, 2020. "How corporate social responsibility activities influence employer reputation: The role of social media capability," Post-Print hal-02462583, HAL.
  81. Juelin Yin & Ali Quazi, 2018. "Business Ethics in the Greater China Region: Past, Present, and Future Research," Journal of Business Ethics, Springer, vol. 150(3), pages 815-835, July.
  82. Vicenta Sierra & Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh, 2017. "Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity," Journal of Business Ethics, Springer, vol. 144(3), pages 661-676, September.
  83. Bryan H. Chen & Wan-Ching Chiu, 2018. "The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 29-38, March.
  84. Sojin Jung & Stacy H. Lee, 2022. "The buffering effect of continuous corporate social responsibilities engagement on negative consumer responses toward brand crises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1636-1646, September.
  85. Chunhua Chen & Dequan Jiang & Weiping Li, 2023. "Keeping up with the CSR Joneses: The impact of industry peers on focal firms’ CSR performance," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  86. Mohamad Iruwan Ghuslan & Romlah Jaffar & Norman Mohd Saleh & Mohd Hasimi Yaacob, 2021. "Corporate Governance and Corporate Reputation: The Role of Environmental and Social Reporting Quality," Sustainability, MDPI, vol. 13(18), pages 1-24, September.
  87. Ra’ed Masa’deh & Ala'aldin Alrowwad & Forat Alkhalafat & Bader Obeidat & Shadi Abualoush, 2018. "The Role of Corporate Social Responsibility in Enhancing Firm Performance from the Perspective of IT Employees in Jordanian Banking Sector: The Mediating Effect of Transformational Leadership," Modern Applied Science, Canadian Center of Science and Education, vol. 12(7), pages 1-1, July.
  88. Mavis Adu-Gyamfi & Zheng He & Gabriel Nyame & Seth Boahen & Michelle Frempomaa Frempong, 2021. "Effects of Internal CSR Activities on Social Performance: The Employee Perspective," Sustainability, MDPI, vol. 13(11), pages 1-28, June.
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