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Contextual Advertising

Citations

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Cited by:

  1. Zhanhong Cui & Kai Li, 2024. "Two‐sided markets: The influence of market power on information utilization strategy and welfare," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(1), pages 98-117, January.
  2. Steven Schmeiser, 2018. "Sharing Audience Data: Strategic Participation in Behavioral Advertising Networks," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 52(3), pages 429-450, May.
  3. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
  4. Jiwoong Shin & Woochoel Shin, 2023. "A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency," Management Science, INFORMS, vol. 69(8), pages 4481-4497, August.
  5. Wilfred Amaldoss & Preyas S. Desai & Woochoel Shin, 2015. "Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis," Management Science, INFORMS, vol. 61(3), pages 507-519, March.
  6. Paulich, Brianna JeeWon & Cheng, Yichen & Shah, Denish, 2026. "Managing conversions of anonymous online users: a privacy-compliant framework," Journal of Business Research, Elsevier, vol. 202(C).
  7. Zhao Jiang & Dan Wu, 2022. "Targeting Precision in Imperfect Targeted Advertising: Implications for the Regulation of Market Structure and Efficiency," SAGE Open, , vol. 12(1), pages 21582440221, March.
  8. El Hana, Nadr & Mercanti-Guérin, Maria & Sabri, Ouidade, 2023. "Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  9. Chunhua Wu, 2015. "Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis," Marketing Science, INFORMS, vol. 34(6), pages 906-921, November.
  10. Anindya Ghose & Beibei Li & Siyuan Liu, 2019. "Mobile Targeting Using Customer Trajectory Patterns," Management Science, INFORMS, vol. 65(11), pages 5027-5049, November.
  11. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
  12. Veronica Marotta & Yue Wu & Kaifu Zhang & Alessandro Acquisti, 2022. "The Welfare Impact of Targeted Advertising Technologies," Information Systems Research, INFORMS, vol. 33(1), pages 131-151, March.
  13. Camille Tessier & Romain Sohier & Fidan Kurtaliqi & Mustafeed Zaman, 2021. "How does individual's privacy preferences affect ad attitude? The roles of psychological reactance and the degree and frequency of online personalized ads," Post-Print hal-05077637, HAL.
  14. Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
  15. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
  16. Bian, Bei & Wang, Haiyan, 2025. "Quality management and feedback operation for user-generated content considering dynamic value belief," European Journal of Operational Research, Elsevier, vol. 325(2), pages 344-361.
  17. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
  18. Gong Qiang & Pan Siqi & Yang Huanxing, 2019. "Targeted Advertising on Competing Platforms," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 19(1), pages 1-20, January.
  19. Wang, Wei & Li, Gang & Fung, Richard Y.K. & Cheng, T.C.E., 2019. "Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 84-101.
  20. Tommaso Bondi & Omid Rafieian & Yunfei (Jesse) Yao, 2026. "Privacy and Polarization: An Inference-Based Framework," Management Science, INFORMS, vol. 72(2), pages 1389-1409, February.
  21. Vincent Lefrere & Logan Warberg & Cristobal Cheyre & Veronica Marotta & Alessandro Acquisti, 2026. "Does Privacy Regulation Harm Content Providers? A Longitudinal Analysis of the Impact of the GDPR," Management Science, INFORMS, vol. 72(3), pages 1727-1747, March.
  22. Zhang, Jianqiang & He, Xiuli, 2019. "Targeted advertising by asymmetric firms," Omega, Elsevier, vol. 89(C), pages 136-150.
  23. Ng, Irene C.L. & Wakenshaw, Susan Y.L., 2017. "The Internet-of-Things: Review and research directions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 3-21.
  24. Pepall, Lynne & Richards, Daniel, 2025. "Targeted advertising, concentration, and consumer welfare," Information Economics and Policy, Elsevier, vol. 70(C).
  25. Jiang, Baojun & Turut, Ozge, 2024. "Targeted reminder advertising: Retailers’ new weapon against cart abandonment," Journal of Business Research, Elsevier, vol. 180(C).
  26. Chae, Myoung-Jin & Rodríguez-Vilá, Omar & Bharadwaj, Sundar, 2025. "Real-time marketing messages and consumer engagement in social media," Journal of Business Research, Elsevier, vol. 191(C).
  27. Jessie Liu & Yi Liu, 2025. "Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue," Marketing Science, INFORMS, vol. 44(1), pages 65-83, January.
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