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The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model

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Cited by:

  1. Xi Chen & Chunlan Jiao & Ran Ji & Yu Li, 2021. "Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience," SAGE Open, , vol. 11(4), pages 21582440211, October.
  2. Elisabeth Kastenholz & Diana Cunha & Ainhize Eletxigerra & Mariana Carvalho & Isabel Silva, 2022. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
  3. Claudia-Elena Țuclea & Diana-Maria Vrânceanu & Carmen-Eugenia Năstase, 2020. "The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
  4. Zyad M. Alzaydi & Mohamed H. Elsharnouby, 2023. "Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
  5. Monica C. M. Parlato & Francesca Valenti & Simona M. C. Porto, 2022. "Sustainable Promotion of Traditional Rural Buildings as Built Heritage Attractions: A Heritage Interpretation Methodology Applied in South Italy," Sustainability, MDPI, vol. 14(23), pages 1-20, December.
  6. Maiya M. Suyunchaliyeva & Raghav Nautiyal & Aijaz A. Shaikh & Ravishankar Sharma, 2021. "The Use of Mobile Payment Systems in Post-COVID-19 Economic Recovery: Primary Research on an Emerging Market for Experience Goods," Sustainability, MDPI, vol. 13(24), pages 1-19, December.
  7. Option Takunda Chiwaridzo & Reason Masengu, 2023. "The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
  8. Yingtong Chen & Fei Wu & Dayong Zhang & Qiang Ji, 2024. "Tourism in pandemic: the role of digital travel vouchers in China," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
  9. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
  10. Monika Spychalska-Wojtkiewicz, 2020. "The Relation between Sustainable Development Trends and Customer Value Management," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
  11. Marko D. Petrović & Ilija Milovanović & Tamara Gajić & Veronika N. Kholina & Miroslav Vujičić & Ivana Blešić & Filip Đoković & Milan M. Radovanović & Nina B. Ćurčić & Al Fauzi Rahmat & Karlygash Muzdy, 2023. "The Degree of Environmental Risk and Attractiveness as a Criterion for Visiting a Tourist Destination," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
  12. Ke Shen & Jian Yang, 2022. "Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory," IJERPH, MDPI, vol. 19(6), pages 1-17, March.
  13. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
  14. Dayal Ali W. Al-Khaldy & Thowayeb H. Hassan & Ahmed Hassan Abdou & Mostafa A. Abdelmoaty & Amany E. Salem, 2022. "The Effects of Social Networking Services on Tourists’ Intention to Visit Mega-Events during the Riyadh Season: A Theory of Planned Behavior Model," Sustainability, MDPI, vol. 14(21), pages 1-13, November.
  15. Qiuli Meng & Chaoju Wang & Tao Xu & Hongwen Pi & Yazhou Wei, 2022. "Evaluation of the Sustainable Development of Traditional Ethnic Village Tourist Destinations: A Case Study of Jiaju Tibetan Village in Danba County, China," Land, MDPI, vol. 11(7), pages 1-15, July.
  16. Carolina Aldao & Tanja A. Mihalic, 2020. "New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
  17. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
  18. Kehinde E Ojo & Susana Ferreira & John Salazar & John Bergstrom & Kyle Maurice Woosnam, 2023. "Recreational travel behavior and COVID-19: Insights from expected utility and the theory of planned behavior," Tourism Economics, , vol. 29(3), pages 643-663, May.
  19. Phuong, Nguyen Van & Mai, Nguyen Thi Ngoc & Mergenthaler, Marcus & Cuc, Ly Thu & Quynh, Pham Ngoc Huong, 2024. "The Role of Social Media on Green Food Consumption Intention in Hanoi, Vietnam," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 16(2), June.
  20. Arun Kumar & Mrinalini Pandey, 2023. "Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
  21. Franklin Cordova-Buiza & Miguel Jesús Medina-Viruel & Jesús Claudio Pérez-Gálvez, 2025. "Community-based rural tourism: a mapping technique analysis study from 2005 to 2023," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.
  22. Zhu, Chunxiao & Shou, Minghuan & Zhou, Yitong & Li, Wenrui, 2023. "Modeling the effect of social media on older adults’ usage intention of public transport," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 239-250.
  23. Adis Puška & Anđelka Štilić & Miroslav Nedeljković & Aleksandar Maksimović, 2022. "Dex-Based Evaluation of Sustainable Rural Tourism in Bosnia and Herzegovina," Tourism and Hospitality, MDPI, vol. 3(4), pages 1-12, December.
  24. Noorlailahusna Mohd Yusof & Intan Syahriza Azizan & Nor Ardyanti Ahmad & Junaida Ismail & Siti Norfazlina Yusoff, 2025. "The Role of Young People and Social Media in Promoting Fascinating Sungai Petani," Information Management and Business Review, AMH International, vol. 17(1), pages 251-261.
  25. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
  26. Ming-Yeu Wang & Shih-Mao Lin, 2020. "Intervention Strategies on the Wastewater Treatment Behavior of Swine Farmers: An Extended Model of the Theory of Planned Behavior," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
  27. Junyu Long & Norzaidahwati Zaidin & Xiaojun Mai, 2024. "Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior," Future Business Journal, Springer, vol. 10(1), pages 1-17, December.
  28. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
  29. Dina Sadyk & Dewan Md Zahurul Islam, 2022. "Brand Equity and Usage Intention Powered by Value Co-Creation: A Case of Instagram in Kazakhstan," Sustainability, MDPI, vol. 14(1), pages 1-13, January.
  30. Fernandez-Lores, Susana & Crespo-Tejero, Natividad & Fernández-Hernández, Ruth, 2022. "Driving traffic to the museum: The role of the digital communication tools," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  31. Barbara Mazza, 2023. "A Theoretical Model of Strategic Communication for the Sustainable Development of Sport Tourism," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
  32. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
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