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The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model

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  1. Elisabeth Kastenholz & Diana Cunha & Ainhize Eletxigerra & Mariana Carvalho & Isabel Silva, 2022. "The Experience Economy in a Wine Destination—Analysing Visitor Reviews," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
  2. Claudia-Elena Țuclea & Diana-Maria Vrânceanu & Carmen-Eugenia Năstase, 2020. "The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
  3. Maiya M. Suyunchaliyeva & Raghav Nautiyal & Aijaz A. Shaikh & Ravishankar Sharma, 2021. "The Use of Mobile Payment Systems in Post-COVID-19 Economic Recovery: Primary Research on an Emerging Market for Experience Goods," Sustainability, MDPI, vol. 13(24), pages 1-19, December.
  4. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
  5. Ke Shen & Jian Yang, 2022. "Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory," IJERPH, MDPI, vol. 19(6), pages 1-17, March.
  6. Carolina Aldao & Tanja A. Mihalic, 2020. "New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
  7. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
  8. Kehinde E Ojo & Susana Ferreira & John Salazar & John Bergstrom & Kyle Maurice Woosnam, 2023. "Recreational travel behavior and COVID-19: Insights from expected utility and the theory of planned behavior," Tourism Economics, , vol. 29(3), pages 643-663, May.
  9. Adis Puška & Anđelka Štilić & Miroslav Nedeljković & Aleksandar Maksimović, 2022. "Dex-Based Evaluation of Sustainable Rural Tourism in Bosnia and Herzegovina," Tourism and Hospitality, MDPI, vol. 3(4), pages 1-12, December.
  10. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
  11. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
  12. Barbara Mazza, 2023. "A Theoretical Model of Strategic Communication for the Sustainable Development of Sport Tourism," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
  13. Xi Chen & Chunlan Jiao & Ran Ji & Yu Li, 2021. "Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience," SAGE Open, , vol. 11(4), pages 21582440211, October.
  14. Zyad M. Alzaydi & Mohamed H. Elsharnouby, 2023. "Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
  15. Monica C. M. Parlato & Francesca Valenti & Simona M. C. Porto, 2022. "Sustainable Promotion of Traditional Rural Buildings as Built Heritage Attractions: A Heritage Interpretation Methodology Applied in South Italy," Sustainability, MDPI, vol. 14(23), pages 1-20, December.
  16. Option Takunda Chiwaridzo & Reason Masengu, 2023. "The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
  17. Monika Spychalska-Wojtkiewicz, 2020. "The Relation between Sustainable Development Trends and Customer Value Management," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
  18. Marko D. Petrović & Ilija Milovanović & Tamara Gajić & Veronika N. Kholina & Miroslav Vujičić & Ivana Blešić & Filip Đoković & Milan M. Radovanović & Nina B. Ćurčić & Al Fauzi Rahmat & Karlygash Muzdy, 2023. "The Degree of Environmental Risk and Attractiveness as a Criterion for Visiting a Tourist Destination," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
  19. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
  20. Dayal Ali W. Al-Khaldy & Thowayeb H. Hassan & Ahmed Hassan Abdou & Mostafa A. Abdelmoaty & Amany E. Salem, 2022. "The Effects of Social Networking Services on Tourists’ Intention to Visit Mega-Events during the Riyadh Season: A Theory of Planned Behavior Model," Sustainability, MDPI, vol. 14(21), pages 1-13, November.
  21. Qiuli Meng & Chaoju Wang & Tao Xu & Hongwen Pi & Yazhou Wei, 2022. "Evaluation of the Sustainable Development of Traditional Ethnic Village Tourist Destinations: A Case Study of Jiaju Tibetan Village in Danba County, China," Land, MDPI, vol. 11(7), pages 1-15, July.
  22. Arun Kumar & Mrinalini Pandey, 2023. "Social Media and Impact of Altruistic Motivation, Egoistic Motivation, Subjective Norms, and EWOM toward Green Consumption Behavior: An Empirical Investigation," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
  23. Zhu, Chunxiao & Shou, Minghuan & Zhou, Yitong & Li, Wenrui, 2023. "Modeling the effect of social media on older adults’ usage intention of public transport," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 239-250.
  24. Ming-Yeu Wang & Shih-Mao Lin, 2020. "Intervention Strategies on the Wastewater Treatment Behavior of Swine Farmers: An Extended Model of the Theory of Planned Behavior," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
  25. Dina Sadyk & Dewan Md Zahurul Islam, 2022. "Brand Equity and Usage Intention Powered by Value Co-Creation: A Case of Instagram in Kazakhstan," Sustainability, MDPI, vol. 14(1), pages 1-13, January.
  26. Fernandez-Lores, Susana & Crespo-Tejero, Natividad & Fernández-Hernández, Ruth, 2022. "Driving traffic to the museum: The role of the digital communication tools," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  27. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
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