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Evaluation of the Sustainable Development of Traditional Ethnic Village Tourist Destinations: A Case Study of Jiaju Tibetan Village in Danba County, China

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  • Qiuli Meng

    (School of Management, Guangxi Minzu University, Nanning 530006, China)

  • Chaoju Wang

    (College of Tourism and Steward, Guizhou Minzu University, Guizhou 550025, China)

  • Tao Xu

    (School of Management, Guangxi Minzu University, Nanning 530006, China)

  • Hongwen Pi

    (School of Management, Guangxi Minzu University, Nanning 530006, China)

  • Yazhou Wei

    (School of Management, Guangxi Minzu University, Nanning 530006, China)

Abstract

In the process of development, traditional villages, as important tourism resources, have been impacted by external factors and lost their original authenticity. Looking for the important factors affecting its tourism development, in an attempt to assist the sustainable development of a rural destination, is Jiaju Tibetan Village in the Southwest of China. The sustainable evaluation index system divides the assessment criteria into five guideline layers: economic development, ethnic culture, management, sustainable development, and infrastructure and service facilities. The sub-criteria layer and the index layer under each of the guideline layers were refined, and matrices were constructed for various layers of indices, which calculate the weight of each indicator to produce a comprehensive score of the destination’s sustainability. The findings of this study are as follow: ➀ the Tibetan ethnic cultural life experience and the convenience of transportation are the most influential factors. ➁ Jiaju Tibetan Village is in a stage of basic sustainable development. ➂ The determinants of the indicators should be adjusted according to the tourist destination. ➃ Traditional villages should learn from each other’s tourism development experience. Finally, this study provides a reference for adjusting and formulating the tourism development strategy of ethnic traditional villages, and reasonable planning to use land, and plays an exemplary role for the development of traditional villages in concentrated ethnic minority areas.

Suggested Citation

  • Qiuli Meng & Chaoju Wang & Tao Xu & Hongwen Pi & Yazhou Wei, 2022. "Evaluation of the Sustainable Development of Traditional Ethnic Village Tourist Destinations: A Case Study of Jiaju Tibetan Village in Danba County, China," Land, MDPI, vol. 11(7), pages 1-15, July.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:7:p:1008-:d:854260
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    Cited by:

    1. Yanan Li & Muhammad Azzam Ismail & Asrul Aminuddin & Rui Wang & Kaiyun Jiang & Haowei Yu, 2025. "The Lost View: Villager-Centered Scale Development and Validation Due to Rural Tourism for Traditional Villages in China," Sustainability, MDPI, vol. 17(6), pages 1-20, March.
    2. Ningling Xie & Bin Cheng, 2023. "The Impact of Urban Expressways on the Street Space of Traditional Tibetan Villages in Kham, Taking Daofu County as an Example," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    3. Hua Zhao & Zongsheng Huang & Caijie Deng & Yuxin Ren, 2023. "The Decorative Auspicious Elements of Traditional Bai Architecture in Shaxi Ancient Town, China," Sustainability, MDPI, vol. 15(3), pages 1-17, January.
    4. Xiaohu Liu & Lei Yuan & Gangyi Tan, 2023. "Identification and Hierarchy of Traditional Village Characteristics Based on Concentrated Contiguous Development—Taking 206 Traditional Villages in Hubei Province as an Example," Land, MDPI, vol. 12(2), pages 1-19, February.

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