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Determinants of Residents’ Support for Sustainable Tourism Development: Implications for Rural Communities

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  • Dunja Demirović Bajrami

    (Geographical Institute, “Jovan Cvijić” Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
    Department of Tourism and Socio-Cultural Services, Institute of Sports, Tourism and Service, Federal State Autonomous Educational Institution of Higher Education, South Ural State University, Chelyabinsk 454080, Russia)

  • Adriana Radosavac

    (Faculty of Applied Management, Economics and Finance, University Business Academy in Novi Sad, 11000 Belgrade, Serbia)

  • Marija Cimbaljević

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Tatiana N. Tretiakova

    (Department of Tourism and Socio-Cultural Services, Institute of Sports, Tourism and Service, Federal State Autonomous Educational Institution of Higher Education, South Ural State University, Chelyabinsk 454080, Russia)

  • Yulia A. Syromiatnikova

    (Department of Tourism and Socio-Cultural Services, Institute of Sports, Tourism and Service, Federal State Autonomous Educational Institution of Higher Education, South Ural State University, Chelyabinsk 454080, Russia)

Abstract

One of the key factors for success of sustainable tourism industry in all areas, including rural, is the support of community members. The paper aims to analyze how rural residents’ perceptions of sustainable tourism development (expressed through economic, social, environmental, and physical benefits) can affect residents’ intentions to support tourism. The second aim was to determine if attachment to the particular community and perceived quality of life can have influence on attitudes towards sustainable development of tourism in rural communities. Using a sample of 881 residents living in rural areas of the Republic of Serbia, the results highlighted that perceived values of tourism were important for evaluating how tourism is developed, if it is sustainable for a community, and how it affects quality of residents’ life. The study provided better understanding of factors that can have impact on residents’ attitudes in relation to tourism and highlighted the importance of paying attention to local community as significant player for tourism development, especially in those regions that want to boost its economy by developing sustainable tourism.

Suggested Citation

  • Dunja Demirović Bajrami & Adriana Radosavac & Marija Cimbaljević & Tatiana N. Tretiakova & Yulia A. Syromiatnikova, 2020. "Determinants of Residents’ Support for Sustainable Tourism Development: Implications for Rural Communities," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9438-:d:444319
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    References listed on IDEAS

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