IDEAS home Printed from https://ideas.repec.org/r/eee/transe/v136y2020ics1366554519312992.html
   My bibliography  Save this item

The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Mao, Zhaofang & Yuan, Ruiying & Wang, Jianan, 2024. "Precision marketing for newly-launched products: How to offer free trials to consumers?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  2. Ke, Wan & Zhou, Xiaoyang & Lev, Benjamin & Zhang, Kai, 2024. "Agency, reselling, or hybrid mode? Competing with store brand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
  3. Qiang Wang & Nenggui Zhao & Xiang Ji, 2024. "Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection," Electronic Commerce Research, Springer, vol. 24(2), pages 983-1016, June.
  4. Chen, Xiaojing & Li, Feng & Jiang, Jiehui & Jia, Bin & Lim, Andrew & Wu, Jianjun, 2022. "Data-driven optimization: A flexible route pricing method for Non-Truck Operating Common Carriers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
  5. Popkova, Elena G. & Sergi, Bruno S., 2020. "A Digital Economy to Develop Policy Related to Transport and Logistics. Predictive Lessons from Russia," Land Use Policy, Elsevier, vol. 99(C).
  6. Jingxin Zhang & Jianxiong Zhang & Chunqiu Xu, 2024. "Contract design considering data driven marketing: with and without the cap and trade regulation," Annals of Operations Research, Springer, vol. 333(1), pages 157-199, February.
  7. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.
  8. Avinadav, Tal & Levy, Priel, 2023. "The effect of an uncertain commission rate on the decisions of a capital-constrained developer," Operations Research Perspectives, Elsevier, vol. 11(C).
  9. Li, Jin & Wang, Haoyu & Shi, Victor & Sun, Qi, 2024. "Manufacturer's choice of online selling format in a dual-channel supply chain with green products," European Journal of Operational Research, Elsevier, vol. 318(1), pages 131-142.
  10. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
  11. He, Peng & Shang, Qi & Chen, Zhen-Song & Mardani, Abbas & Skibniewski, Miroslaw J., 2024. "Short video channel strategy for restaurants in the platform service supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  12. Li, Lin & Li, Guo, 2023. "Integrating logistics service or not? The role of platform entry strategy in an online marketplace," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 170(C).
  13. Zheng, Bin & Cai, Yajun & Li, Sijie, 2025. "Trade-in and resale in a platform supply chain: Manufacturer’s choice of selling strategies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  14. Zongyu Mu & Qiujie Li & Gengxin Dai & Ke Li & Guangming Zhang & Fan Zhang, 2022. "Government Subsidy Policy and Online Selling Strategy in a Platform Supply Chain with Green R&D and DDM Activities," Sustainability, MDPI, vol. 14(15), pages 1-23, August.
  15. Yongtao Peng & Bohai Chen & Eleonora Veglianti, 2022. "Platform Service Supply Chain Network Equilibrium Model with Data Empowerment," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
  16. He, Shan & Dai, Ying & Ma, Zu-Jun, 2023. "To offer or not to offer? The optimal value-insured strategy for crowdsourced delivery platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
  17. Qin, Xuelian & Liu, Zhixue & Tian, Lin, 2021. "The optimal combination between selling mode and logistics service strategy in an e-commerce market," European Journal of Operational Research, Elsevier, vol. 289(2), pages 639-651.
  18. Zhou, Yu & Gao, Xiang & Luo, Suyuan & Xiong, Yu & Ye, Niangyue, 2022. "Anti-Counterfeiting in a retail Platform: A Game-Theoretic approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
  19. Shen, Bin & Xu, Xiaoyan & Chan, Hau Ling & Choi, Tsan-Ming, 2021. "Collaborative innovation in supply chain systems: Value creation and leadership structure," International Journal of Production Economics, Elsevier, vol. 235(C).
  20. Zhang, Zhichao & Xu, Haiyan & Ke, Ginger Y. & Chen, Kebing, 2022. "Selecting online distribution modes for differentiated products in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 244(C).
  21. Xia, Liangjie & Li, Kang & Wang, Jun & Xia, Yi & Qin, Juanjuan, 2024. "Carbon emission reduction and precision marketing decisions of a platform supply chain," International Journal of Production Economics, Elsevier, vol. 268(C).
  22. Zhaoqing Yu & Yuyan Wang & Xue Ji, 2025. "The operation decisions of trade-in program in platform-based closed-loop supply chain under different sales modes," Operational Research, Springer, vol. 25(2), pages 1-40, June.
  23. Yanting Li & Cuihua Zhang & Chunyu Li & Yong Ma, 2024. "Online channel configuration strategy considering contract manufacturer encroachment and green investment," Electronic Commerce Research, Springer, vol. 24(3), pages 2065-2112, September.
  24. Yumin Fu & Jianyun Wu & Cheng Ma & Xiaoyu Fu, 2023. "Agency, Reselling, or Hybrid: Strategic Channel Selection in a Green Supply Chain," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
  25. Xigang Yuan & Wenwen Sheng & Min Wang & Dalin Zhang, 2023. "Logistics Service Selection Strategy of Green Manufacturers in Green Low-Carbon Supply Chain," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
  26. Shi, Dan & Wang, Meiqi & Li, Xiang, 2021. "Strategic introduction of marketplace platform and its impacts on supply chain," International Journal of Production Economics, Elsevier, vol. 242(C).
  27. Liu, Weihua & Long, Shangsong & Wei, Shuang, 2022. "Correlation mechanism between smart technology and smart supply chain innovation performance: A multi-case study from China's companies with Physical Internet," International Journal of Production Economics, Elsevier, vol. 245(C).
  28. Ma, Deqing & Li, Kaifu & Hu, Jinsong & Wang, Xue, 2024. "How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 187(C).
  29. Lihong Wei & Jiaping Xie & Weijun Zhu & Qinglin Li, 2023. "Pricing of platform service supply chain with dual credit: Can you have the cake and eat it?," Annals of Operations Research, Springer, vol. 321(1), pages 589-661, February.
  30. Zhou, Qiang & Guo, Xiaolong & Sun, Can, 2025. "The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 194(C).
  31. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  32. Li, Dan & Liu, Yongmei & Hu, Junhua & Chen, Xiaohong, 2021. "Private-brand introduction and investment effect on online platform-based supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
  33. Liu, Bingbing & Yu, Yugang & Guo, Xiaolong, 2021. "Simpler and better: Supply chain contracting in the presence of contract unobservability and upstream competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
  34. Shen, Bin & Xu, Xiaoyan & Yuan, Quan, 2020. "Selling secondhand products through an online platform with blockchain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
  35. Huaqing Qiu & Xuejie Ren & Lindu Zhao, 2024. "Contract manufacturer encroachment via the customer‐to‐manufacturer strategy under different platform selling modes," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2591-2612, June.
  36. Wang, Yuyan & Yu, Zhaoqing & Shen, Liang & Jin, Mingzhou, 2022. "Operational modes of E-closed loop supply chain considering platforms’ services," International Journal of Production Economics, Elsevier, vol. 251(C).
  37. Zhang, Xiuyi & Hou, Wenhua, 2022. "The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability," European Journal of Operational Research, Elsevier, vol. 296(2), pages 601-614.
  38. Xu, Xiaoping & Yang, Yuanyuan & Zhang, Juzhi & Cheng, T.C.E., 2023. "Live streaming platform operations and coordination under the cap-and-trade regulation: Platform-enabled mode versus platform-agency mode," International Journal of Production Economics, Elsevier, vol. 260(C).
  39. Matsuhisa, Hiroshi & Matsubayashi, Nobuo, 2024. "Alliance formation between a platform retailer and competing manufacturers in sharing consumer data for product development," International Journal of Production Economics, Elsevier, vol. 267(C).
  40. Qiang Hu & Jiaping Xie & Guangsi Zhang, 2023. "The role of data-driven services strategy in platform competition: A system performance perspective," PLOS ONE, Public Library of Science, vol. 18(1), pages 1-21, January.
  41. Qunli Wu & Xinxin Xu, 2024. "Promoting end‐of‐season low‐carbon product through online retailing channel under different cooperation strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(1), pages 492-511, January.
  42. Feng Fu & Shuangying Chen & Wei Yan, 2023. "Implications of e-tailers’ transition from reselling to the combined reselling and agency selling," Electronic Commerce Research, Springer, vol. 23(3), pages 1885-1920, September.
  43. Peng Xing & Junzhu Yao, 2022. "Power Battery Echelon Utilization and Recycling Strategy for New Energy Vehicles Based on Blockchain Technology," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
  44. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  45. Xin Wang & Lin Yu & Shuhua Zhang & Shuping Wu & Baoqin Yu & Xiaofen Ye, 2023. "Referral strategy of e‐commerce platform under different selling modes," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3451-3484, September.
  46. Yu, Yugang & Wang, Bo & Zheng, Shengming, 2024. "Data-driven product design and assortment optimization," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 182(C).
  47. Ling Li & Qiuyu Guo & Yushan Jiang, 2024. "The interplay of information sharing and distribution mode choice under cap‐and‐trade policy in the ecommerce era," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 1965-1983, June.
  48. Hu, Shu & Yu, Dennis Z. & Fu, Ke, 2023. "Online platforms’ warehouse capacity allocation strategies for multiple products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
  49. Zhou, Xiaoyang & Liu, He & Li, Jialu & Zhang, Kai & Lev, Benjamin, 2023. "Channel strategies when digital platforms emerge: A systematic literature review," Omega, Elsevier, vol. 120(C).
  50. Zhang, Xuefeng & Li, Guo & Liu, Mengqi & Sethi, Suresh P., 2021. "Online platform service investment: A bane or a boon for supplier encroachment," International Journal of Production Economics, Elsevier, vol. 235(C).
  51. Xu, Xiaoping & Yan, Luling & Choi, Tsan-Ming & Cheng, T.C.E., 2023. "When Is It Wise to Use Blockchain for Platform Operations with Remanufacturing?," European Journal of Operational Research, Elsevier, vol. 309(3), pages 1073-1090.
  52. Dai, Bin & Du, Yuwen & Yang, Qingbei & Xie, Xia, 2024. "Implications of unobservable promotion on distribution channel strategies in a retail platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
  53. Li, Hengyu & Chen, Huangen & Chai, Junwu & Shi, Victor, 2023. "Private label sourcing for an e-tailer with agency selling and service provision," European Journal of Operational Research, Elsevier, vol. 305(1), pages 114-127.
  54. Luo, Huajiang & Zhong, Ling & Nie, Jiajia, 2022. "Quality and distribution channel selection on a hybrid platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
  55. Xue Wang & Jiayuan Zhang & Deqing Ma & Hao Sun, 2023. "Green Agricultural Products Supply Chain Subsidy Scheme with Green Traceability and Data-Driven Marketing of the Platform," IJERPH, MDPI, vol. 20(4), pages 1-29, February.
  56. Yanfei Xia & Quan Guo & Hao Sun & Ke Li & Zongyu Mu, 2022. "Green R&D Financing Strategy in Platform Supply Chain with Data-Driven Marketing," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
  57. Chen, Zhongwei & Fan, Zhi-Ping & Zhao, Xuan, 2021. "Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions," Omega, Elsevier, vol. 103(C).
  58. Yongtao Peng & Hang Li, 2023. "A Rental Platform Service Supply Chain Network Equilibrium Model Considering Digital Detection Technology Investment and Big Data Marketing," Sustainability, MDPI, vol. 15(13), pages 1-19, June.
  59. Chunyu Li & Peng Xing & Yanting Li, 2022. "Sustainable Strategy Analysis: Platform Channel Configuration and Slotting Fee Design under Differentiated Quality Investment," Sustainability, MDPI, vol. 14(23), pages 1-28, December.
  60. Tang, Yanli & Sethi, Suresh P. & Wang, Yulan, 2025. "Supplier and platform led games of supplier encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  61. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Sales mode selection and blockchain technology adoption decisions in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 272(C).
  62. Zhang, Xinxin & Zhang, Xiuyi & Huang, Junran, 2025. "Socially responsible e-commerce supply chains: Sales mode preference and store brand introduction," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  63. Ding, Long & Liu, Peng & Hu, Sen, 2023. "Geo-Fencing or Geo-Conquesting? a strategic analysis of Location-Based coupon under different market structures," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 174(C).
  64. Liu, Weihua & Liang, Yanjie & Tang, Ou & Shi, Victor & Liu, Xinyun, 2021. "Cooperate or not? Strategic analysis of platform interactions considering market power and precision marketing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 154(C).
  65. Jianfeng Liu & Liguo Zhou & Yuyan Wang, 2021. "Altruistic Preference Models of Low-Carbon E-Commerce Supply Chain," Mathematics, MDPI, vol. 9(14), pages 1-20, July.
  66. Peng He & Tong-Yuan Wang & Qi Shang & Jun Zhang & Henry Xu, 2024. "Knowledge mapping of e-commerce supply chain management: a bibliometric analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 1889-1925, September.
  67. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Manufacturer blockchain technology adoption strategies for different sales channels in an e-commerce platform supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.