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Social media and innovation: A systematic literature review and future research directions

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  1. Mithun S. Ullal & Iqbal Thonse Hawaldar & Rashmi Soni & Mohammed Nadeem, 2021. "The Role of Machine Learning in Digital Marketing," SAGE Open, , vol. 11(4), pages 21582440211, October.
  2. Furjan Martina Tomičić & Tomičić-Pupek Katarina & Pihir Igor, 2020. "Understanding Digital Transformation Initiatives: Case Studies Analysis," Business Systems Research, Sciendo, vol. 11(1), pages 125-141, March.
  3. Nusrat, Anam & He, Yong & Luqman, Adeel & Mehrotra, Ankit & Shankar, Amit, 2023. "Unraveling the psychological and behavioral consequences of using enterprise social media (ESM) in mitigating the cyberslacking," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
  4. Messeni Petruzzelli, Antonio & Mora, Luca & Natalicchio, Angelo & Platania, Federico & Toscano Hernandez, Celina, 2024. "Consumers’ reaction to sci-fi as a source of information for technological development: An empirical analysis," Technovation, Elsevier, vol. 132(C).
  5. Martín-Rojas, Rodrigo & García-Morales, Victor J. & Garrido-Moreno, Aurora & Salmador-Sánchez, Maria Paz, 2021. "Social Media Use and the Challenge of Complexity: Evidence from the Technology Sector," Journal of Business Research, Elsevier, vol. 129(C), pages 621-640.
  6. Capatina, Alexandru & Kachour, Maher & Lichy, Jessica & Micu, Adrian & Micu, Angela-Eliza & Codignola, Federica, 2020. "Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
  7. Sarah Salem Ghazwani & Saeed Alzahrani, 2023. "The Use of Social Media Platforms for Competitive Information and Knowledge Sharing and Its Effect on SMEs’ Profitability and Growth through Innovation," Sustainability, MDPI, vol. 16(1), pages 1-24, December.
  8. Barchiesi, Maria Assunta & Fronzetti Colladon, Andrea, 2021. "Corporate core values and social responsibility: What really matters to whom," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
  9. Arora, Swapan Deep & Singh, Guninder Pal & Chakraborty, Anirban & Maity, Moutusy, 2022. "Polarization and social media: A systematic review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
  10. Yameng Li & Ruosu Gao & Jingyi Wang, 2021. "Determinants of EMNEs’ Entry Mode Decision with Environmental Volatility Issues: A Review and Research Agenda," JRFM, MDPI, vol. 14(10), pages 1-22, October.
  11. Xing, Ru & Niu, Haoshuang, 2025. "Social media interaction, investor trust, and corporate innovation investment," Finance Research Letters, Elsevier, vol. 84(C).
  12. Sima, Yueling & Lawton, Thomas C. & Doran, Justin & McCarthy, Noirin, 2025. "State agencies and SME internationalization: a review and research agenda," Journal of Business Research, Elsevier, vol. 201(C).
  13. Cátia Rosário & Celeste Varum & Anabela Botelho, 2022. "Impact of Public Support for Innovation on Company Performance: Review and Meta-Analysis," Sustainability, MDPI, vol. 14(8), pages 1-16, April.
  14. Vasist, Pramukh Nanjundaswamy & Krishnan, Satish, 2024. "Powered by innovation, derailed by disinformation: A multi-country analysis of the influence of online political disinformation on nations' innovation performance," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
  15. Gutiérrez, Ana & Aguilar, Jose & Ortega, Ana & Montoya, Edwin, 2025. "Sentiment analysis on social networks for defining innovation problems in organizations," Technology in Society, Elsevier, vol. 81(C).
  16. Jugend, Daniel & Fiorini, Paula De Camargo & Armellini, Fabiano & Ferrari, Aline Gabriela, 2020. "Public support for innovation: A systematic review of the literature and implications for open innovation," Technological Forecasting and Social Change, Elsevier, vol. 156(C).
  17. Ahangama, Supunmali & Krishnan, Satish & Singh, Nidhi & Vishnoi, Sushant Kumar, 2025. "How do state internet regulations impact innovation? A cross-country configural narrative," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
  18. Rammer, Christian & Es-Sadki, Nordine, 2023. "Using big data for generating firm-level innovation indicators - a literature review," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
  19. Ye, Yu & Yu, Qionglei & Zheng, Yongjun & Zheng, Yi, 2022. "Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view," Journal of Business Research, Elsevier, vol. 139(C), pages 510-519.
  20. Zimei Liu & Yezhi Ren & Yanlan Mei, 2022. "How Does Internet Use Promote Farmer Entrepreneurship: Evidence from Rural China," Sustainability, MDPI, vol. 14(24), pages 1-15, December.
  21. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2023. "Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  22. Bullini Orlandi, Ludovico & Zardini, Alessandro & Rossignoli, Cecilia, 2020. "Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities," Journal of Business Research, Elsevier, vol. 112(C), pages 385-395.
  23. Jabeen, Fauzia & Tandon, Anushree & Azad, Nasreen & Islam, A.K.M. Najmul & Pereira, Vijay, 2023. "The dark side of social media platforms: A situation-organism-behaviour-consequence approach," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
  24. Martín-Rojas, Rodrigo & Garrido-Moreno, Aurora & García-Morales, Víctor J., 2020. "Fostering Corporate Entrepreneurship with the use of social media tools," Journal of Business Research, Elsevier, vol. 112(C), pages 396-412.
  25. Cayla, Julien & Bhatnagar, Kushagra & Nanarpuzha, Rajesh & Dey, Sayantan, 2025. "From social feeds to market fields: How influencer stories drive market innovation," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 1246-1263.
  26. Muninger, Marie-Isabelle & Mahr, Dominik & Hammedi, Wafa, 2022. "Social media use: A review of innovation management practices," Journal of Business Research, Elsevier, vol. 143(C), pages 140-156.
  27. Ala Shakeeb Awad & Ahmet Ertugan & Ayshe Hyusein, 2022. "Mode of Collaboration between the Pharmaceutical Firms and Pharmacists: An Empirical Investigation of Social Media Marketing Activities," Sustainability, MDPI, vol. 14(20), pages 1-14, October.
  28. Dariel López-López & Antonio Serrano-Jiménez & Juan Gavilanes & Ferran Ventura-Blanch & Ángela Barrios-Padura & Carmen Díaz-López, 2023. "A Study on the Parametric Design Parameters That Influence Environmental Ergonomics and Sustainability," Sustainability, MDPI, vol. 15(7), pages 1-30, April.
  29. Zahoor, Nadia & Al-Tabbaa, Omar, 2020. "Inter-organizational collaboration and SMEs’ innovation: A systematic review and future research directions," Scandinavian Journal of Management, Elsevier, vol. 36(2).
  30. Cheng, Colin C.J. & Shiu, Eric C., 2020. "What makes social media-based supplier network involvement more effective for new product performance? The role of network structure," Journal of Business Research, Elsevier, vol. 118(C), pages 299-310.
  31. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Deyneka, Olga & Guadalupe-Lanas, Jorge & Velín-Fárez, Margarita, 2019. "Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
  32. Mahmud, Hasan & Islam, A.K.M. Najmul & Ahmed, Syed Ishtiaque & Smolander, Kari, 2022. "What influences algorithmic decision-making? A systematic literature review on algorithm aversion," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  33. Mehdi Tajpour & Elahe Hosseini & Vanessa Ratten & Behrooz Bahman-Zangi & Seydeh Mersedeh Soleymanian, 2023. "The Role of Entrepreneurial Thinking Mediated by Social Media on the Sustainability of Small and Medium-Sized Enterprises in Iran," Sustainability, MDPI, vol. 15(5), pages 1-26, March.
  34. Ma, Yanxin & Li, Shimei & Zhou, Liying, 2024. "Why are enterprises willing to assume social responsibility? Answers from the perspective of innovation," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 188-198.
  35. Dong, Siyuan & Wang, Na & Fan, Chengwei & Chen, Shi & Zhang, Lei, 2024. "E-commerce and rural women entrepreneurship ——Based on the quasi-natural experiment of “comprehensive demonstration policy” for E-commerce in rural areas," Economic Analysis and Policy, Elsevier, vol. 83(C), pages 749-765.
  36. Zhou, Shengjia & Wang, Junhao & Xu, Bing, 2022. "Innovative coupling and coordination: Automobile and digital industries," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
  37. Bertschek, Irene & Kesler, Reinhold, 2022. "Let the user speak: Is feedback on Facebook a source of firms’ innovation?," Information Economics and Policy, Elsevier, vol. 60(C).
  38. Xiao Wen Wang & Muhammad Umar & Nada Khaddage-Soboh & Adnan Safi, 2024. "From innovation to impact: unraveling the complexities of entrepreneurship in the digital age," International Entrepreneurship and Management Journal, Springer, vol. 20(4), pages 3207-3221, December.
  39. Zhang, Feng & Zhu, Lei, 2022. "Promoting business model innovation through social media strategic capability: A moderated mediation model," European Management Journal, Elsevier, vol. 40(1), pages 56-66.
  40. Alfonso Pellegrino & Masato Abe, 2023. "Leveraging Social Media for SMEs: Findings from a Bibliometric Review," Sustainability, MDPI, vol. 15(8), pages 1-15, April.
  41. Zhang, Feng & Zhu, Lei, 2021. "Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental dynamism," Journal of Business Research, Elsevier, vol. 133(C), pages 183-193.
  42. Park, Sanghyun & Lee, Sungjoo, 2025. "Comparing information completeness in brand-related user-generated content media," Technological Forecasting and Social Change, Elsevier, vol. 214(C).
  43. Satı, Zümrüt Ecevit, 2024. "Comparison of the criteria affecting the digital innovation performance of the European Union (EU) member and candidate countries with the entropy weight-TOPSIS method and investigation of its importance for SMEs," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  44. Guckenbiehl, Peter & Corral de Zubielqui, Graciela & Lindsay, Noel, 2021. "Knowledge and innovation in start-up ventures: A systematic literature review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
  45. Borah, Dhruba & Kim, Jihye & Li, Nicolas, 2025. "Using social media for opportunity exploration in social enterprises: Sensemaking and signaling perspectives," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
  46. Dong, Xuefan & Lian, Ying, 2021. "A review of social media-based public opinion analyses: Challenges and recommendations," Technology in Society, Elsevier, vol. 67(C).
  47. Gaglio, Cyrielle & Kraemer-Mbula, Erika & Lorenz, Edward, 2022. "The effects of digital transformation on innovation and productivity: Firm-level evidence of South African manufacturing micro and small enterprises," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  48. Yeganegi, Sepideh & Laplume, André O. & Dass, Parshotam, 2021. "The role of information availability: A longitudinal analysis of technology entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
  49. Magadlene Mpandare & Guoxin Li, 2020. "Utilising Enterprise Social Media for Product Innovation: The Role of Market Orientation," Sustainability, MDPI, vol. 12(9), pages 1-24, May.
  50. Yifan Zhong & Yameng Li & Jian Ding & Yiyi Liao, 2021. "Risk Management: Exploring Emerging Human Resource Issues during the COVID-19 Pandemic," JRFM, MDPI, vol. 14(5), pages 1-23, May.
  51. Lei Xu & Xiaoning Guo & Yan Liu & Xiaochen Sun & Jie Ji, 2022. "How Does Corporate Charitable Giving Affect Enterprise Innovation? A Literature Review and Research Directions," Sustainability, MDPI, vol. 14(23), pages 1-21, November.
  52. Wang, Wei & Liang, Qiaozhuan & Mahto, Raj V. & Deng, Wei & Zhang, Stephen X., 2020. "Entrepreneurial entry: The role of social media," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  53. Bing Wei & Muhammad Shabir Shaharudin & Li Chen & Anderes Gui, 2024. "Mapping the Path to Low-Carbon Behaviour: A Systematic Review of Trends, Gaps, and Future Directions," Sustainability, MDPI, vol. 16(21), pages 1-23, October.
  54. Akram, Muhammad S. & Malhotra, Neeru & Goraya, M. Awais Shakir & Shareef, Mahmud A. & Malik, Aneela & Lal, Banita, 2022. "User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  55. Christofi, Michael & Vrontis, Demetris & Thrassou, Alkis & Shams, S.M. Riad, 2019. "Triggering technological innovation through cross-border mergers and acquisitions: A micro-foundational perspective," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 148-166.
  56. Jan Fagerberg & Erika Kraemer-Mbula & Edward Lorenz, 2021. "An Evolutionary Analysis of Transformative Change in LDCs: the cases of Kenya and Rwanda," Working Papers on Innovation Studies 20210623, Centre for Technology, Innovation and Culture, University of Oslo.
  57. Zhu, Lin & Cunningham, Scott W., 2022. "Unveiling the knowledge structure of technological forecasting and social change (1969–2020) through an NMF-based hierarchical topic model," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
  58. Abhari, Kaveh & McGuckin, Summer, 2023. "Limiting factors of open innovation organizations: A case of social product development and research agenda," Technovation, Elsevier, vol. 119(C).
  59. Bhatti, Zeeshan Ahmed & Arain, Ghulam Ali & Akram, Muhammad Shakaib & Fang, Yu-Hui & Yasin, Hina Mahboob, 2020. "Constructive voice behavior for social change on social networking sites: A reflection of moral identity," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
  60. Xiyan Bai & Chan Lyu, 2023. "Executive’s Environmental Protection Background and Corporate Green Innovation: Evidence from China," Sustainability, MDPI, vol. 15(5), pages 1-20, February.
  61. Yuwen Zhang & Mingfeng Wang & Xinyu Yang & Ruixuan Zhang, 2025. "Urban Commercial Space Vitality Evaluation Method Based on Social Media Data: The Case of Shanghai," Land, MDPI, vol. 14(4), pages 1-25, March.
  62. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
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