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Understanding Digital Transformation Initiatives: Case Studies Analysis

Author

Listed:
  • Furjan Martina Tomičić

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

  • Tomičić-Pupek Katarina

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

  • Pihir Igor

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

Abstract

Background: Complexity of the digital transformation (Digital Transformation) paradigm and its relation to the fourth technological revolution face companies with serious challenges when it comes to keeping up with the competition or becoming a leader in operating industries.Objectives: The goal of our research is to systematize, analyse and evaluate technological and business concepts of Digital Transformation, in order to identify and investigate Digital Transformation initiatives in Croatia.Methods/Approach: To accomplish this goal, we used a multiple-case study approach to gather data from experts who participated in successful Digital Transformation initiatives.Results: Questionnaires were developed and used to gather both, qualitative background and technology-business related data relevant for Digital Transformation initiatives’ success, discussed in the last part of the paper. The limitation of this study is a relatively small number of case studies (6), as well as its local coverage, resulting therefore with conclusions, which will serve as a base for future studies.Conclusions: There are several background, business, and technology-related concepts or factors relevant to Digital Transformation initiatives: profile and involvement of external Digital Transformation experts; the transformation drivers and expectations. In achieving most significant business concepts for business transformation, no single one right combination of technological concepts could be explicitly determined.

Suggested Citation

  • Furjan Martina Tomičić & Tomičić-Pupek Katarina & Pihir Igor, 2020. "Understanding Digital Transformation Initiatives: Case Studies Analysis," Business Systems Research, Sciendo, vol. 11(1), pages 125-141, March.
    • Handle: RePEc:bit:bsrysr:v:11:y:2020:i:1:p:125-141:n:9
    DOI: 10.2478/bsrj-2020-0009
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    References listed on IDEAS

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    1. Ulrich Lichtenthaler, 2017. "Shared Value Innovation: Linking Competitiveness and Societal Goals in the Context of Digital Transformation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 1-14, August.
    2. Bhimani, Hardik & Mention, Anne-Laure & Barlatier, Pierre-Jean, 2019. "Social media and innovation: A systematic literature review and future research directions," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 251-269.
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    Cited by:

    1. Chunting Liu & Shanshan Wang & Guozhu Jia, 2020. "Exploring E-Commerce Big Data and Customer-Perceived Value: An Empirical Study on Chinese Online Customers," Sustainability, MDPI, vol. 12(20), pages 1-22, October.

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    More about this item

    Keywords

    digital transformation; industry 4.0.; technology; business; case study; initiative; Croatia;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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