IDEAS home Printed from https://ideas.repec.org/r/eee/jouret/v98y2022i2p209-223.html

A Framework for Collaborative Artificial Intelligence in Marketing

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Sohn, Stefanie & Labrecque, Lauren & Siemon, Dominik & Morana, Stefan, 2025. "Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns," Journal of Retailing, Elsevier, vol. 101(2), pages 263-278.
  2. Janotta, Frederica & Hogreve, Jens, 2024. "Ready for take-off? The dual role of affective and cognitive evaluations in the adoption of Urban Air Mobility services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 185(C).
  3. Grappi, Silvia & Romani, Simona & Monsurrò, Luigi & Querci, Ilaria & Bagozzi, Richard P., 2026. "Customer delight in AI-driven services," Journal of Business Research, Elsevier, vol. 203(C).
  4. Rese, Alexandra & Witthohn, Lennart, 2025. "Recovering customer satisfaction after a chatbot service failure – The effect of gender," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  5. Martin Haupt & Jan Freidank & Alexander Haas, 2025. "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, vol. 19(2), pages 377-413, February.
  6. Alexandra Kirkby & Carsten Baumgarth & Jörg Henseler, 2025. "Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice," Journal of Brand Management, Palgrave Macmillan, vol. 32(5), pages 385-399, September.
  7. Mostofa Wahid Soykoth & Woojong Sim & Sydney Frederick, 2025. "Research trends in market intelligence: a review through a data-driven quantitative approach," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 236-262, March.
  8. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  9. Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
  10. Fang‐Chi Lu & Jayati Sinha, 2023. "Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(3), pages 1482-1522, July.
  11. Wang, Xueqin & Chen, Tianyi & Yuen, Kum Fai, 2025. "A synthesised literature review of technology-based services: towards a paradoxical perspective on consumer-technology interactions," Journal of Business Research, Elsevier, vol. 200(C).
  12. von Walter, Benjamin & Wentzel, Daniel & Raff, Stefan, 2023. "Should service firms introduce algorithmic advice to their existing customers? The moderating effect of service relationships," Journal of Retailing, Elsevier, vol. 99(2), pages 280-296.
  13. Yakup Durmaz & Mert Aktaş & Sinan Çavuşoğlu, 2025. "The Effect of Voice-Based Artificial Intelligence Applications on Brand Loyalty: Siri’s Example," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 9(2), pages 204-2020, December.
  14. Mohammed Hakimi & Mirza Amin Ul Haq & Arsalan Mujahid Ghouri & Pierre Valette-Florence, 2025. "Analyzing customer reviews with abstractive summarization and sentiment analysis: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(4), pages 1271-1285, December.
  15. Pappas, Alec & Fumagalli, Elena & Rouziou, Maria & Bolander, Willy, 2023. "More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience," Journal of Retailing, Elsevier, vol. 99(4), pages 518-531.
  16. Sreedhar Madhavaram & Radha Appan, 2024. "AI for marketing: Enabler? Engager? Ersatz?," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 258-277, December.
  17. Chai, David & Li, Jian & Huang, Jinsong, 2026. "Machine talk: When flattery sounds better from a bot," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  18. Yali Zhang & Zhenbin Ding & Jun Sun & Xingfang Zhao & Xu Hu & Zhaojun Yang, 2025. "Optimizing AI strategies in e-commerce customer service: An agent-based simulation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-22, December.
  19. Freya Seeger & Michael Wessel & Christiane Lehrer, 2026. "AI content labeling and user engagement on social media: The role of AI level, content type, and disclosure timing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-19, December.
  20. Yew Chee Chew & Siti Rohaida Mohamed Zainal, 2024. "A Sustainable Collaborative Talent Management Through Collaborative Intelligence Mindset Theory: A Systematic Review," SAGE Open, , vol. 14(2), pages 21582440241, June.
  21. Ding, Zhenbin & Zhang, Yali & Sun, Jun & Goh, Mark & Yang, Zhaojun, 2025. "To reveal or conceal: AI identity disclosure strategies for merchants," International Journal of Production Economics, Elsevier, vol. 283(C).
  22. Danatzis, Ilias & Field, Joy M. & Subramony, Mahesh, 2025. "Creating human-technology synergies at the organizational frontlines," Journal of Business Research, Elsevier, vol. 200(C).
  23. Jan, Ihsan Ullah & Ji, Seonggoo & Kim, Changju, 2023. "What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  24. Haofen Xie & Yuankun Nie & Li Liu & Yang Chen, 2025. "Machine learning-based research of AI marketing: topic analysis and model construction," Future Business Journal, Springer, vol. 11(1), pages 1-23, December.
  25. Maria Petrescu & Anjala S. Krishen, 2023. "Hybrid intelligence: human–AI collaboration in marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 263-274, September.
  26. Broekhuizen, Thijs & Dekker, Henri & de Faria, Pedro & Firk, Sebastian & Nguyen, Dinh Khoi & Sofka, Wolfgang, 2023. "AI for managing open innovation: Opportunities, challenges, and a research agenda," Journal of Business Research, Elsevier, vol. 167(C).
  27. Sullivan, Yulia & Fosso Wamba, Samuel, 2024. "Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation," Journal of Business Research, Elsevier, vol. 174(C).
  28. Carrilho, Mariana Girão & Wagner, Rafael & Pinto, Diego Costa & Gonzalez-Jimenez, Hector & Akdim, Khaoula, 2025. "The feeling skills gap: the role of empathy in voice-driven AI for service recovery," Journal of Business Research, Elsevier, vol. 201(C).
  29. Eleonora Pantano & Jamie Carlson & Konstantina Spanaki & George Christodoulides, 2024. "Guest editorial: More supportive or more distractive? Investigating the negative effects of technology at the customer interface," Post-Print hal-04478502, HAL.
  30. Sohn, Seuk Min, 2025. "Effortlessness as the measurement of the impact of artificial intelligence (AI) adoption and innovation: Towards the theory of relative AI," Technology in Society, Elsevier, vol. 83(C).
  31. Liu, Zixuan & Zhong, Shiquan & Jia, Ning & Zhang, Jiemin & Lee, Likchern, 2026. "When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  32. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
  33. Li, Jian & Zhao, Jingdi & Huang, Jinsong, 2025. "Social avoidance needs boost AI's nonsocial attribute valuation in secret consumption," Technology in Society, Elsevier, vol. 81(C).
  34. Blut, Markus & Wünderlich, Nancy V. & Brock, Christian, 2024. "Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis," Journal of Retailing, Elsevier, vol. 100(2), pages 293-315.
  35. Frank, Darius-Aurel & Otterbring, Tobias, 2023. "Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.