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A Framework for Collaborative Artificial Intelligence in Marketing

Citations

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Cited by:

  1. Alexandra Kirkby & Carsten Baumgarth & Jörg Henseler, 2025. "Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice," Journal of Brand Management, Palgrave Macmillan, vol. 32(5), pages 385-399, September.
  2. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  3. Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
  4. Fang‐Chi Lu & Jayati Sinha, 2023. "Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(3), pages 1482-1522, July.
  5. Wang, Xueqin & Chen, Tianyi & Yuen, Kum Fai, 2025. "A synthesised literature review of technology-based services: towards a paradoxical perspective on consumer-technology interactions," Journal of Business Research, Elsevier, vol. 200(C).
  6. von Walter, Benjamin & Wentzel, Daniel & Raff, Stefan, 2023. "Should service firms introduce algorithmic advice to their existing customers? The moderating effect of service relationships," Journal of Retailing, Elsevier, vol. 99(2), pages 280-296.
  7. Yakup Durmaz & Mert Aktaş & Sinan Çavuşoğlu, 2025. "The Effect of Voice-Based Artificial Intelligence Applications on Brand Loyalty: Siri’s Example," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 9(2), pages 204-2020, December.
  8. Yew Chee Chew & Siti Rohaida Mohamed Zainal, 2024. "A Sustainable Collaborative Talent Management Through Collaborative Intelligence Mindset Theory: A Systematic Review," SAGE Open, , vol. 14(2), pages 21582440241, June.
  9. Ding, Zhenbin & Zhang, Yali & Sun, Jun & Goh, Mark & Yang, Zhaojun, 2025. "To reveal or conceal: AI identity disclosure strategies for merchants," International Journal of Production Economics, Elsevier, vol. 283(C).
  10. Jan, Ihsan Ullah & Ji, Seonggoo & Kim, Changju, 2023. "What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  11. Maria Petrescu & Anjala S. Krishen, 2023. "Hybrid intelligence: human–AI collaboration in marketing analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 263-274, September.
  12. Broekhuizen, Thijs & Dekker, Henri & de Faria, Pedro & Firk, Sebastian & Nguyen, Dinh Khoi & Sofka, Wolfgang, 2023. "AI for managing open innovation: Opportunities, challenges, and a research agenda," Journal of Business Research, Elsevier, vol. 167(C).
  13. Sullivan, Yulia & Fosso Wamba, Samuel, 2024. "Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation," Journal of Business Research, Elsevier, vol. 174(C).
  14. Sohn, Seuk Min, 2025. "Effortlessness as the measurement of the impact of artificial intelligence (AI) adoption and innovation: Towards the theory of relative AI," Technology in Society, Elsevier, vol. 83(C).
  15. Liu, Zixuan & Zhong, Shiquan & Jia, Ning & Zhang, Jiemin & Lee, Likchern, 2026. "When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  16. Erik Hermann & Gizem Yalcin Williams & Stefano Puntoni, 2024. "Deploying artificial intelligence in services to AID vulnerable consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1431-1451, October.
  17. Sohn, Stefanie & Labrecque, Lauren & Siemon, Dominik & Morana, Stefan, 2025. "Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns," Journal of Retailing, Elsevier, vol. 101(2), pages 263-278.
  18. Janotta, Frederica & Hogreve, Jens, 2024. "Ready for take-off? The dual role of affective and cognitive evaluations in the adoption of Urban Air Mobility services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 185(C).
  19. Grappi, Silvia & Romani, Simona & Monsurrò, Luigi & Querci, Ilaria & Bagozzi, Richard P., 2026. "Customer delight in AI-driven services," Journal of Business Research, Elsevier, vol. 203(C).
  20. Rese, Alexandra & Witthohn, Lennart, 2025. "Recovering customer satisfaction after a chatbot service failure – The effect of gender," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  21. Martin Haupt & Jan Freidank & Alexander Haas, 2025. "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, vol. 19(2), pages 377-413, February.
  22. Mostofa Wahid Soykoth & Woojong Sim & Sydney Frederick, 2025. "Research trends in market intelligence: a review through a data-driven quantitative approach," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 236-262, March.
  23. Mohammed Hakimi & Mirza Amin Ul Haq & Arsalan Mujahid Ghouri & Pierre Valette-Florence, 2025. "Analyzing customer reviews with abstractive summarization and sentiment analysis: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(4), pages 1271-1285, December.
  24. Pappas, Alec & Fumagalli, Elena & Rouziou, Maria & Bolander, Willy, 2023. "More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience," Journal of Retailing, Elsevier, vol. 99(4), pages 518-531.
  25. Sreedhar Madhavaram & Radha Appan, 2024. "AI for marketing: Enabler? Engager? Ersatz?," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 258-277, December.
  26. Chai, David & Li, Jian & Huang, Jinsong, 2026. "Machine talk: When flattery sounds better from a bot," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  27. Yali Zhang & Zhenbin Ding & Jun Sun & Xingfang Zhao & Xu Hu & Zhaojun Yang, 2025. "Optimizing AI strategies in e-commerce customer service: An agent-based simulation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-22, December.
  28. Freya Seeger & Michael Wessel & Christiane Lehrer, 2026. "AI content labeling and user engagement on social media: The role of AI level, content type, and disclosure timing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-19, December.
  29. Danatzis, Ilias & Field, Joy M. & Subramony, Mahesh, 2025. "Creating human-technology synergies at the organizational frontlines," Journal of Business Research, Elsevier, vol. 200(C).
  30. Haofen Xie & Yuankun Nie & Li Liu & Yang Chen, 2025. "Machine learning-based research of AI marketing: topic analysis and model construction," Future Business Journal, Springer, vol. 11(1), pages 1-23, December.
  31. Carrilho, Mariana Girão & Wagner, Rafael & Pinto, Diego Costa & Gonzalez-Jimenez, Hector & Akdim, Khaoula, 2025. "The feeling skills gap: the role of empathy in voice-driven AI for service recovery," Journal of Business Research, Elsevier, vol. 201(C).
  32. Eleonora Pantano & Jamie Carlson & Konstantina Spanaki & George Christodoulides, 2024. "Guest editorial: More supportive or more distractive? Investigating the negative effects of technology at the customer interface," Post-Print hal-04478502, HAL.
  33. Li, Jian & Zhao, Jingdi & Huang, Jinsong, 2025. "Social avoidance needs boost AI's nonsocial attribute valuation in secret consumption," Technology in Society, Elsevier, vol. 81(C).
  34. Blut, Markus & Wünderlich, Nancy V. & Brock, Christian, 2024. "Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis," Journal of Retailing, Elsevier, vol. 100(2), pages 293-315.
  35. Frank, Darius-Aurel & Otterbring, Tobias, 2023. "Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
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