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Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Citations

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Cited by:

  1. Monika Imschloss & Martin Schwemmle, 2024. "Value creation in post-pandemic retailing: a conceptual framework and implications," Journal of Business Economics, Springer, vol. 94(6), pages 851-889, August.
  2. Anastasia Nanni & Andrea Ordanini, 2025. "Unintended consequences of in-store technology for frontline employees: An empirics-first approach," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 129-149, January.
  3. Perlman, Yael, 2022. "Pricing decisions of online and offline retailers, each offering a competing benefit," Operations Research Perspectives, Elsevier, vol. 9(C).
  4. Niklas Oberwegner & Fabienne Cantner & Monika Imschloss & Michael K. Zürn, 2025. "Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce," Marketing Letters, Springer, vol. 36(4), pages 903-916, December.
  5. Rumokoy, Farlane S. & Frank, Björn, 2025. "Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  6. Zhang, Min & Li, Yiwei & Sun, Yuxuan & Sun, Lin, 2025. "I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail," Journal of Business Research, Elsevier, vol. 194(C).
  7. Evanschitzky, Heiner & Bartikowski, Boris & Baines, Tim & Blut, Markus & Brock, Christian & Kleinlercher, Kristina & Naik, Parikshit & Petit, Olivia & Rudolph, Thomas & Spence, Charles & Velasco, Carl, 2020. "Digital Disruption in Retailing and Beyond," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(4), pages 187-204.
  8. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
  9. Hochstein, Bryan & Bolander, Willy & Christenson, Brett & Pratt, Alexander B. & Reynolds, Kristy, 2021. "An Investigation of Consumer Subjective Knowledge in Frontline Interactions," Journal of Retailing, Elsevier, vol. 97(3), pages 336-346.
  10. Yunjeong Kim, 2021. "Revitalization of Offline Fashion Stores: Exploring Strategies to Improve the Smart Retailing Experience by Applying Mobile Technology," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
  11. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
  12. Jeganathan, Kishokanth & Szymkowiak, Andrzej, 2025. "Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  13. Nathalie T. M. Demoulin & Gwarlann De Kerviler, 2026. "Retailers’ asymmetrical integration of in-store and mobile channels: the moderating effects of search and experience goods," Electronic Commerce Research, Springer, vol. 26(1), pages 999-1027, February.
  14. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
  15. Poushneh, Atieh, 2021. "How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  16. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
  17. Katrin E. Schein & Philipp A. Rauschnabel & Sandra Praxmarer-Carus & Barry J. Babin, 2026. "Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 49-69, February.
  18. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Mishra, Anubhav & Bock, Koen W. De & Al-Busaidi, Adil S., 2024. "The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  19. TANASE, George Cosmin, 2025. "Retail Surveillance: From Consumers’ Interaction to the Process of Data Extraction In-store and Online," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(3), pages 30-36, September.
  20. Paulina Jusiuk, 2023. "Influence of Pro-Environmental Attitudes on the Choice between Tangible and Virtual Product Forms," Sustainability, MDPI, vol. 15(13), pages 1-24, July.
  21. Golf-Papez, Maja & Heller, Jonas & Hilken, Tim & Chylinski, Mathew & de Ruyter, Ko & Keeling, Debbie I. & Mahr, Dominik, 2022. "Embracing falsity through the metaverse: The case of synthetic customer experiences," Business Horizons, Elsevier, vol. 65(6), pages 739-749.
  22. Xiaowei Fan & Jiyao Xun & Les Dolega & Lin Xiong, 2025. "The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis," Sustainability, MDPI, vol. 17(2), pages 1-37, January.
  23. Bin Kim, Woo & Jung Choo, Ho, 2023. "How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity," Journal of Business Research, Elsevier, vol. 154(C).
  24. Diksha Sharma, 2023. "Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review," Paradigm, , vol. 27(2), pages 192-210, December.
  25. Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  26. Youjung Jun, 2025. "How Augmented Reality (AR) impacts consumers’ connection to a brand," Marketing Letters, Springer, vol. 36(3), pages 653-667, September.
  27. William Fritz & Rhonda Hadi & Andrew Stephen, 2023. "From tablet to table: How augmented reality influences food desirability," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 503-529, May.
  28. Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko, 2020. "Augmented reality marketing: A technology-enabled approach to situated customer experience," Australasian marketing journal, Elsevier, vol. 28(4), pages 374-384.
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