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The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

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Cited by:

  1. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  2. Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  3. Osarodion Ogiemwonyi & Muhammad Tahir Jan, 2025. "Causal analysis of social media on environmental and health concerns, attitudes, and social influence that leads to green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(3), pages 713-749, September.
  4. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  5. Claudia-Elena Țuclea & Diana-Maria Vrânceanu & Carmen-Eugenia Năstase, 2020. "The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
  6. Wang, Xingyuan & Liu, Yun & Wang, Shuyang & Chen, Haipeng (Allan), 2022. "Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  7. Huang, Yu & Zhang, Xu & Zhu, Hong, 2022. "How do customers engage in social media-based brand communities: The moderator role of the brand's country of origin?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  8. Shimiao Li & Nor Siah Jaharuddin, 2020. "Identifying the key purchase factors for organic food among Chinese consumers," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-23, December.
  9. Fayyaz, Muhammad Shahzeb & Abbasi, Amir Zaib & Kumar, Sanjeev & Qureshi, Ammar & Hussain, Khalil & Muhammad, Lakhi, 2025. "Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  10. Jihyeong Son & Changhyun Nam & Sonali Diddi, 2022. "Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?," Sustainability, MDPI, vol. 14(5), pages 1-13, March.
  11. Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan, 2022. "How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 114-130, June.
  12. Li, Zhiwen & Owusu, Prince & Wang, Baojiao & Lu, Fang, 2025. "The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  13. Tong, Tingting & Xu, Xun & Yan, Nina & Chen, Zhineng, 2023. "Examining the impact of information provision on E-tailers’ pricing strategies," International Journal of Production Economics, Elsevier, vol. 265(C).
  14. Tsai, Pei-Hsuan & Lin, Guan-Yi & Zheng, Yu-Lin & Chen, Yi-Chong & Chen, Pao-Zhen & Su, Zheng-Cheng, 2020. "Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  15. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  16. Gutierrez, Anabel & Punjaisri, Khanyapuss & Desai, Bhavini & Syed Alwi, Sharifah Faridah & O'Leary, Simon & Chaiyasoonthorn, Wornchanok & Chaveesuk, Singha, 2023. "Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  17. Minh-Tri Ha & Giang-Do Nguyen & Thi Huong-Thanh Nguyen & Bich-Duyen Nguyen, 2023. "The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  18. Lihong Chen & Han Gao & Hafeezullah Memon & Chunhong Liu & Xinfeng Yan & Ling Li, 2024. "Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory," SAGE Open, , vol. 14(2), pages 21582440241, June.
  19. Li-Chen Yu & Chia-Lin Hsu, 2022. "Understanding Users’ Urge to Post Online Reviews: A Study Based on Existence, Relatedness, and Growth Theory," SAGE Open, , vol. 12(4), pages 21582440221, October.
  20. Luo, Xi & Cheah, Jun-Hwa & Hollebeek, Linda D. & Lim, Xin-Jean, 2024. "Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  21. Putri, Nirvanni Reswari Adi & Haryanto, Budi, 2023. "A Conceptual Model of the Role of Perception of Celebrity Endorsement in Consumer Purchase Intention of MS Glow Beauty Products," OSF Preprints pmj8a, Center for Open Science.
  22. Hsiao, Yu-Hsiang & Lin, Yi-Yi, 2025. "Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  23. Shah, Adnan Muhammad & Abbasi, Amir Zaib & Yan, Xiangbin, 2023. "Do online peer reviews stimulate diners’ continued log-in behavior: Investigating the role of emotions in the O2O meal delivery apps context," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  24. Krajina Anida & Husić-Mehmedović Melika & Koštrebić Kemal, 2021. "Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes," South East European Journal of Economics and Business, Sciendo, vol. 16(1), pages 93-106, June.
  25. Sadiq, Mohd & Adil, Mohd & Paul, Justin, 2021. "An innovation resistance theory perspective on purchase of eco-friendly cosmetics," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  26. Georgios FARMAKIS & George SPAIS, 2025. "Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 6-30, June.
  27. Safura M. Kallier Tar & Johannes A Wiid, 2021. "Consumer perceptions of real-time marketing used in campaigns for retail businesses," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(2), pages 86-105, March.
  28. Lama Halwani, 2021. "The Online Experience of Luxury Consumers: Insight into Motives and Reservations," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(11), pages 157-157, July.
  29. Alzaidi, Maram Saeed & Agag, Gomaa, 2022. "The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  30. Ray, Arghya & Bala, Pradip Kumar & Rana, Nripendra P., 2021. "Exploring the drivers of customers’ brand attitudes of online travel agency services: A text-mining based approach," Journal of Business Research, Elsevier, vol. 128(C), pages 391-404.
  31. Dorit Zimand-Sheiner & Ofrit Kol & Shalom Levy, 2024. "Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19," Electronic Commerce Research, Springer, vol. 24(4), pages 2405-2426, December.
  32. Erne Suzila Kassim & Mohd Faizul Hassan & Fazira Mohd Nor & Tzong-Ru Lee, 2023. "To Recycle e-Waste or Not: Understanding Consumers' Intention from the Lens of Behavioral Theories," Information Management and Business Review, AMH International, vol. 15(1), pages 72-85.
  33. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
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