IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-02340-3.html
   My bibliography  Save this article

The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content

Author

Listed:
  • Minh-Tri Ha

    (International University, VNU-HCM)

  • Giang-Do Nguyen

    (Nguyen Tat Thanh University)

  • Thi Huong-Thanh Nguyen

    (International University, VNU-HCM
    Eastern International University)

  • Bich-Duyen Nguyen

    (Eastern International University)

Abstract

This paper aims to examine the key determinants of User-Generated Content (UGC) affecting consumers’ purchase intention toward buying vitamin and dietary supplement products during the coronavirus disease (COVID-19) outbreak through the social networking site, Facebook. Five determinants of UGC have been investigated in this context to highlight the association with the purchase intention of Vietnamese consumers these days, including Quality, Quantity, Trust, Utilitarian Value, and Hedonic Value of generated content by experienced users. This cross-sectional study collected data through an online survey questionnaire among 331 respondents from three different regions throughout the whole of Vietnam. The results show that Quality, Quantity, Trust, and Utilitarian Value of UGC have positive relationships with consumers’ intention to buy vitamin and dietary supplement products on Facebook during the COVID-19 pandemic, while the Hedonic Value of UGC is not associated with their behavioral intention of consumption. Lastly, the findings are expected to contribute valuable knowledge about COVID-19 from UGC and its consequences on health and selected supplement products for recent emerging changes. Finally, the results are also a solid premise for future research to enlarge the scale of situational issues and perspectives during the global COVID-19 pandemic.

Suggested Citation

  • Minh-Tri Ha & Giang-Do Nguyen & Thi Huong-Thanh Nguyen & Bich-Duyen Nguyen, 2023. "The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02340-3
    DOI: 10.1057/s41599-023-02340-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02340-3
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-02340-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kim, Sanghyun & Park, Hyunsun, 2013. "Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance," International Journal of Information Management, Elsevier, vol. 33(2), pages 318-332.
    2. Giang-Do Nguyen & Minh-Tri Ha, 2021. "The role of user adaptation and trust in understanding continuance intention towards mobile shopping: An extended expectation-confirmation model," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1980248-198, January.
    3. Cheng Yi & Zhenhui (Jack) Jiang & Xiuping Li & Xianghua Lu, 2019. "Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews," Information Systems Research, INFORMS, vol. 30(3), pages 711-725, September.
    4. Salem A. Al-Jundi & Ahmed Shuhaiber & Reshmi Augustine, 2019. "Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value," Cogent Business & Management, Taylor & Francis Journals, vol. 6(1), pages 1698849-169, January.
    5. Beheruz N. Sethna & Sunil Hazari & Blaise Bergiel, 2017. "Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 8(4), pages 344-371.
    6. Brenna Ellison & Brandon McFadden & Bradley J. Rickard & Norbert L. W. Wilson, 2021. "Examining Food Purchase Behavior and Food Values During the COVID‐19 Pandemic," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 58-72, March.
    7. Cheng, Xusen & Fu, Shixuan & de Vreede, Gert-Jan, 2017. "Understanding trust influencing factors in social media communication: A qualitative study," International Journal of Information Management, Elsevier, vol. 37(2), pages 25-35.
    8. Konuk, Faruk Anıl, 2018. "The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 304-310.
    9. Hsu, Hsuan Yu & Tsou, Hung-Tai, 2011. "Understanding customer experiences in online blog environments," International Journal of Information Management, Elsevier, vol. 31(6), pages 510-523.
    10. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    11. Sokolova, Karina & Kefi, Hajer, 2020. "Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    12. Minh-Tri Ha & Giang-Do Nguyen & Bao-Son Doan, 2023. "Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    13. Namho Chung & Heejeong Han & Chulmo Koo, 2015. "Adoption of travel information in user-generated content on social media: the moderating effect of social presence," Behaviour and Information Technology, Taylor & Francis Journals, vol. 34(9), pages 902-919, September.
    14. Fang, Jiaming & Zhao, Zhirong & Wen, Chao & Wang, Ruping, 2017. "Design and performance attributes driving mobile travel application engagement," International Journal of Information Management, Elsevier, vol. 37(4), pages 269-283.
    15. Lu, Baozhou & Yan, Lixiao & Chen, Zhipeng, 2022. "Perceived values, platform attachment and repurchase intention in on-demand service platforms: A cognition-affection-conation perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    16. Bonsón Ponte, Enrique & Carvajal-Trujillo, Elena & Escobar-Rodríguez, Tomás, 2015. "Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents," Tourism Management, Elsevier, vol. 47(C), pages 286-302.
    17. Roman Lukyanenko & Jeffrey Parsons & Yolanda F. Wiersma, 2014. "The IQ of the Crowd: Understanding and Improving Information Quality in Structured User-Generated Content," Information Systems Research, INFORMS, vol. 25(4), pages 669-689, December.
    18. Al Qundus, Jamal & Paschke, Adrian & Kumar, Sameer & Gupta, Shivam, 2019. "Calculating trust in domain analysis: Theoretical trust model," International Journal of Information Management, Elsevier, vol. 48(C), pages 1-11.
    19. Lu, Qiang Steven & Miller, Rohan, 2019. "How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 87-100.
    20. Zhani, Najlae & Mouri, Nacef & Ahmed, Tariq, 2022. "The role of mobile value and trust as drivers of purchase intentions in m-servicescape," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    21. Naeem, Muhammad, 2021. "Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    22. Selçuk Özdin & Şükriye Bayrak Özdin, 2020. "Levels and predictors of anxiety, depression and health anxiety during COVID-19 pandemic in Turkish society: The importance of gender," International Journal of Social Psychiatry, , vol. 66(5), pages 504-511, August.
    23. Yu, Weiping & Han, Xiaoyun & Ding, Lei & He, Mingli, 2021. "Organic food corporate image and customer co-developing behavior: The mediating role of consumer trust and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    24. Dabbous, Amal & Barakat, Karine Aoun, 2020. "Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    25. Ozkara, Behcet Yalin & Ozmen, Mujdat & Kim, Jong Woo, 2017. "Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 119-131.
    26. McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    27. Saeed Pahlevan Sharif & Paolo Mura, 2019. "Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk," Information Technology & Tourism, Springer, vol. 21(2), pages 139-163, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Giang-Do Nguyen & Thu-Hien Thi Dao, 2024. "Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    3. Aladwani, Adel M. & Dwivedi, Yogesh K., 2018. "Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media," International Journal of Information Management, Elsevier, vol. 43(C), pages 261-272.
    4. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    5. Dogra, Nikhil & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh & Paul, Justin, 2023. "Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    6. Md. Alamgir Hossain & Ruhul Amin & Abdullah Al Masud & Md. Imran Hossain & Mohammad Awal Hossen & Mohammad Kamal Hossain, 2023. "What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective," SAGE Open, , vol. 13(3), pages 21582440231, July.
    7. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
    8. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.
    9. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    10. Kareem M. Selem & Muhammad Haroon Shoukat & Syed Asim Shah & Marianny Jessica Brito Silva, 2023. "The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    11. Papadopoulos, Thanos & Stamati, Teta & Nopparuch, Pawit, 2013. "Exploring the determinants of knowledge sharing via employee weblogs," International Journal of Information Management, Elsevier, vol. 33(1), pages 133-146.
    12. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    13. Marzieh Soleimani, 2022. "Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review," Information Systems and e-Business Management, Springer, vol. 20(1), pages 57-78, March.
    14. Huimin Gu & Tingting (Christina) Zhang & Can Lu & Xiaoxiao Song, 2021. "Assessing Trust and Risk Perceptions in the Sharing Economy: An Empirical Study," Journal of Management Studies, Wiley Blackwell, vol. 58(4), pages 1002-1032, June.
    15. Quaglione, Davide & Crociata, Alessandro & Agovino, Massimiliano & Iaia, Lea, 2020. "Cultural capital and online purchase of tourism services," Annals of Tourism Research, Elsevier, vol. 80(C).
    16. Roh, Taewoo & Seok, Junhee & Kim, Yaeri, 2022. "Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    17. Shirazi, Farid & Hajli, Nick & Sims, Julian & Lemke, Fred, 2022. "The role of social factors in purchase journey in the social commerce era," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    18. Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan, 2022. "How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 114-130, June.
    19. Cherif, Emna & Bezaz, Nora & Mzoughi, Manel, 2021. "Do personal health concerns and trust in healthcare providers mitigate privacy concerns? Effects on patients’ intention to share personal health data on electronic health records," Social Science & Medicine, Elsevier, vol. 283(C).
    20. Wang, Yichuan & Yu, Chiahui, 2017. "Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning," International Journal of Information Management, Elsevier, vol. 37(3), pages 179-189.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02340-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.