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Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

Citations

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Cited by:

  1. Xu, Xiao-Yu & Jia, Qing-Dan & Tayyab, Syed Muhammad Usman, 2024. "Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  2. Rui Hou & Yizhen Lu & Zhibin Zheng & Weijian Li, 2026. "Introducing AR or not? Interplay between online marketplace platform and seller with product returns," Electronic Commerce Research, Springer, vol. 26(2), pages 1179-1215, April.
  3. Anja Lambrecht & Carsten Baumgarth & Jörg Henseler, 2025. "Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality," Journal of Brand Management, Palgrave Macmillan, vol. 32(4), pages 298-314, July.
  4. Caboni, Federica & Basile, Vincenzo & Kumar, Harish & Agarwal, Diksha, 2024. "A holistic framework for consumer usage modes of augmented reality marketing in retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  5. Kim, Yunju & Lee, Heejun, 2024. "Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch," Journal of Business Research, Elsevier, vol. 179(C).
  6. Javornik, Ana & Marder, Ben & Pizzetti, Marta & Warlop, Luk, 2021. "Augmented self - The effects of virtual face augmentation on consumers' self-concept," Journal of Business Research, Elsevier, vol. 130(C), pages 170-187.
  7. Lavoye, Virginie & Kumar, Harish, 2025. "Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  8. Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
  9. Sorooshian, Shahryar, 2024. "Enhanced methodology to assess business research community serving extended realities movement," Socio-Economic Planning Sciences, Elsevier, vol. 95(C).
  10. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  11. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Vrontis, Demetris, 2026. "Feeling the heat? metaverse as a platform for motivating pro-environmental behaviour through consumers’ climate (change) engagement," Technovation, Elsevier, vol. 149(C).
  12. Geissler, Dominik & Beiderbeck, Daniel & Schmidt, Sascha L. & Schreyer, Dominik, 2024. "Emerging technologies and shifting consumer motives: Projecting the future of the top-tier sports media product," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  13. Grewal, Dhruv & Roggeveen, Anne L. & Benoit, Sabine & Lucila Osorio Andrade, María & Wetzels, Ruud & Wetzels, Martin, 2025. "A new era of technology-infused retailing," Journal of Business Research, Elsevier, vol. 188(C).
  14. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  15. Nikhashemi, S.R. & Knight, Helena H. & Nusair, Khaldoon & Liat, Cheng Boon, 2021. "Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  16. Anupama Ambika & Hyunju Shin & Varsha Jain, 2025. "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 55-79, February.
  17. Katrin E. Schein & Philipp A. Rauschnabel & Sandra Praxmarer-Carus & Barry J. Babin, 2026. "Unpacking augmentation quality and local presence: Factors that drive effective augmented reality marketing," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 49-69, February.
  18. Hyunsuk Liu & Changjun Lee & Keungoui Kim & Junmin Lee & Ahram Moon & Daeho Lee & Myeongjun Park, 2023. "An Analysis of Factors Influencing the Intention to Use “Untact” Services by Service Type," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
  19. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
  20. Szocs, Courtney & Kim, Yeseul & Lim, Mikyoung & Mera, Christian Arroyo & Biswas, Dipayan, 2023. "The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction," Journal of Retailing, Elsevier, vol. 99(4), pages 605-620.
  21. Gong, Taeshik & Park, JungKun, 2023. "Effects of augmented reality technology characteristics on customer citizenship behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  22. Matsika, Cyncia & Zhou, Munyaradzi, 2021. "Factors affecting the adoption and use of AVR technology in higher and tertiary education," Technology in Society, Elsevier, vol. 67(C).
  23. Chunhua Sun & Hong Meng & Ziqin Gan & Yezheng Liu, 2026. "Choose AR or live streaming? The influence of online product presentation on consumers’ product uncertainty," Electronic Markets, Springer;IIM University of St. Gallen, vol. 36(1), pages 1-17, December.
  24. Khaksar, Seyed Mohammad Sadegh & Shahmehr, Fatemeh S. & Miah, Shah & Daim, Tugrul & Ozdemir, Dilek, 2024. "Privacy concerns versus personalisation benefits in social robot acceptance by employees: A paradox theory — Contingency perspective," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  25. Yavuz, Merve & Çorbacıoğlu, Eda & Başoğlu, Ahmet Nuri & Daim, Tugrul Unsal & Shaygan, Amir, 2021. "Augmented reality technology adoption: Case of a mobile application in Turkey," Technology in Society, Elsevier, vol. 66(C).
  26. Diksha Sharma, 2023. "Unveiling Augmented Reality Trends in the Retail Industry: A Systematic and Bibliometric Review," Paradigm, , vol. 27(2), pages 192-210, December.
  27. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
  28. Krallman, Alexandra & Barnes, Donald C. & Lastner, Matthew M. & Collier, Joel E., 2023. "You can’t touch this: Driving purchase justification for hedonic online purchases," Journal of Business Research, Elsevier, vol. 155(PB).
  29. Ki, Chung-Wha (Chloe) & Lee, HyunHwan (Aiden) & Lam, Magnum & Aw, Eugene Cheng-Xi & Wong, Christina W.Y., 2025. "How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  30. Lavoye, Virginie & Tarkiainen, Anssi & Sipilä, Jenni & Mero, Joel, 2023. "More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping," Journal of Business Research, Elsevier, vol. 169(C).
  31. Eline Suzanne Smit & Marijn Hendrika Catharina Meijers & Laura Nynke van der Laan, 2021. "Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study," IJERPH, MDPI, vol. 18(3), pages 1-13, January.
  32. Sun, Chunhua & Fang, Yuan & Kong, Meng & Chen, Xiayu & Liu, Yezheng, 2022. "Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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