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An Analysis of Factors Influencing the Intention to Use “Untact” Services by Service Type

Author

Listed:
  • Hyunsuk Liu

    (Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Republic of Korea)

  • Changjun Lee

    (Department of Media & Social Informatics, Hanyang University, Ansan 15588, Republic of Korea)

  • Keungoui Kim

    (School of Applied Artificial Intelligence, Handong Global University, Pohang 37554, Republic of Korea)

  • Junmin Lee

    (Department of Public Policy and Management, Pusan National University, Busan 46241, Republic of Korea)

  • Ahram Moon

    (Center for AI & Social Policy, Korea Information Society Development Institute, Gwacheon 427710, Republic of Korea)

  • Daeho Lee

    (Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Republic of Korea)

  • Myeongjun Park

    (Strategic Business Division, Korea Institute of Robotics & Technology Convergence, Pohang 37666, Republic of Korea)

Abstract

Since COVID-19, social distancing has become common, and the demand for untact services has increased rapidly, resulting in an economic phenomenon centered on untact worldwide. Due to social distancing, the untact service area is expanding not only to shopping but also to online learning, home training, and telemedicine, and untact services are expected to expand to more diverse areas in the future. This study investigates four types of untact services: online lectures, online meetings related to work and study, online seminars, and online performances, and the effects of concerns about untact services on the intention of use have been examined using a path analysis model. As a result of the analysis, the perceived usefulness had a positive effect on the user’s continuous intention to use untact services. However, depending on the type of untact service, it can be confirmed that the factors that affect the intention to continue using the service differ from each other. Practitioners can use the results of this study when designing untact services in the future.

Suggested Citation

  • Hyunsuk Liu & Changjun Lee & Keungoui Kim & Junmin Lee & Ahram Moon & Daeho Lee & Myeongjun Park, 2023. "An Analysis of Factors Influencing the Intention to Use “Untact” Services by Service Type," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:2870-:d:1058370
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    References listed on IDEAS

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