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How corporate social responsibility (CSR) saves a company: The role of gratitude in buffering vindictive consumer behavior from product failures

Citations

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Cited by:

  1. Chang Liu & Xiaoping Zhao, 2025. "Earnings Pressure and Corporate Social Responsibility Impression Management," Service Science, INFORMS, vol. 17(1), pages 18-34, March.
  2. Ramakrishna Salagrama & Sanjeev Prashar & T. Sai Vijay, 2021. "Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 757-779, December.
  3. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
  4. Xue, Fei & Chen, Qinyuan & Chan, Kam C. & Yi, Zhihong, 2022. "Is corporate social responsibility value relevant? Evidence from a quasi-natural experiment of anti-corruption campaign," Journal of Business Research, Elsevier, vol. 140(C), pages 520-532.
  5. Karan Grover & Garima, 2025. "Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(1), pages 17-51, March.
  6. Eun‐Mi Lee & Irenna Elizabeth, 2026. "CSR Under Fire: Can Corporate Responsibility Defuse Consumer Anger Over Product Failures in Controversial and Uncontroversial Industries?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(2), pages 2347-2359, March.
  7. Francioni, Barbara & De Cicco, Roberta & Curina, Ilaria & Cioppi, Marco, 2025. "The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  8. Baran Siyahhan, 2023. "Stakeholders and corporate social responsibility: What makes firms tip over to CSR investments?," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1436-1453, April.
  9. Yaopan Yang & Songsong Li & Daquan Gao & Jin Wang, 2025. "Hold up an umbrella on rainy days: the insurance-like effects of brand equity and corporate social responsibility during Chinese product-harm crises," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
  10. Shantanu Dutta & Supriya Katti & B. V. Phani & Pengcheng Zhu, 2022. "Corporate social responsibility spending as a building block for sustainable corporate ethical identity: Lessons from Indian business groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 696-717, April.
  11. Xianyi Long & Xuelin Bu & Peng Xie & Yunwei Shao, 2024. "Woman on board, corporate social responsibility and financial performance: new evidence from China," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
  12. Wang, Zhenkun & Lu, Weijie & Liu, Min, 2021. "Corporate social responsibility overinvestment in mergers and acquisitions," International Review of Financial Analysis, Elsevier, vol. 78(C).
  13. Kliamenakis, Argiro & Grohmann, Bianca & Bodur, H.Onur, 2025. "Build or buy corporate social responsibility? Socially responsible brand acquisitions and firm CSR perceptions," Journal of Business Research, Elsevier, vol. 201(C).
  14. Nguyen, Pascal & Rahman, Nahid & Zhao, Ruoyun, 2024. "Do firms adjust their payout policy to public perception of their social irresponsibility?," Journal of Business Research, Elsevier, vol. 185(C).
  15. Wang, Yujie & Tsang, Albert & Xiang, Yi & Yan, Shuo, 2024. "How can regulators affect corporate social responsibility? Evidence from regulatory disclosures of consumer complaints in the U.S," The British Accounting Review, Elsevier, vol. 56(1).
  16. Ryoo, Yuhosua, 2022. "Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions," Journal of Business Research, Elsevier, vol. 146(C), pages 13-31.
  17. Claudio Aqueveque & Ignacio J. Duran & Pablo Rodrigo, 2025. "Hire Me, I Trust You! Perceived Organizational Trustworthiness and the Effect of CSR Activities on Job Pursuit Intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(5), pages 6329-6343, September.
  18. Muhammad Usman Shah & Muhammad Farooq Jan, 2021. "Connecting Corporate Social Responsibility (CSR) to Customer Loyalty: A Mediation Analysis in Hoteling Industry of Pakistan," SAGE Open, , vol. 11(4), pages 21582440211, December.
  19. Zhe Zhang & Mijia Gong & Shanshan Zhang & Ming Jia, 2023. "Buffering or Aggravating Effect? Examining the Effects of Prior Corporate Social Responsibility on Corporate Social Irresponsibility," Journal of Business Ethics, Springer, vol. 183(1), pages 147-163, February.
  20. Jacobsen, Lina Fogt & Frank, Darius-Aurel & Søndergaard, Helle Alsted & Peschel, Anne Odile, 2025. "From diversity to distinction: Exploring the role of diversity and inclusion related to consumer perceptions of company innovativeness and attractiveness," Journal of Business Research, Elsevier, vol. 189(C).
  21. Chen, Jianyu & Gong, Xiushuang & Ren, Rui, 2023. "Active or avoidance coping? Influencing mechanisms of streamers' coping strategies on viewers’ word of mouth after livestreaming e-commerce failures," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  22. Felipe Lillo-Viedma & Pedro Severino-González & Valentin Santander-Ramírez & Leidy Y. García & Nataly Guiñez-Cabrera & Nicolás Astorga-Bustos, 2022. "Corporate Social Responsibility and Social Network Analysis: Unionized Workers’ Perceptions," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
  23. Liu, Wumei & Zhang, Heng & Kevin Li, Shaobo & Liu, Yan, 2025. "The time-healing effects: A multi-method study on how time affects consumers’ attitude change following the occurrence of brand scandals," Journal of Business Research, Elsevier, vol. 189(C).
  24. Pascal Nguyen & Nahid Rahman & Ruoyun Zhao, 2024. "Do firms adjust their payout policy to public perception of their social irresponsibility ?," Post-Print hal-05075880, HAL.
  25. Shih-Hao Wu & Stephen Chi-Tsun Huang & Ching-Yi Daphne Tsai & Yu-Xuan You, 2026. "Enhancing the Impact of Corporate Social Responsibility on Organizational Citizenship Behaviour: Unveiling Key Mediators and their Sequential Effects," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 17(2), pages 4926-4948, April.
  26. Milfeld, Tyler & Packer, Olivia, 2025. "Marketplace power and choice framing: How and when CSR surcharges generate consumer anger," Journal of Business Research, Elsevier, vol. 189(C).
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