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Social spending: Managing the social media mix

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  1. Sparks, Beverley A. & So, Kevin Kam Fung & Bradley, Graham L., 2016. "Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern," Tourism Management, Elsevier, vol. 53(C), pages 74-85.
  2. Sanaz Farhangi & Habib Alipour, 2021. "Social Media as a Catalyst for the Enhancement of Destination Image: Evidence from a Mediterranean Destination with Political Conflict," Sustainability, MDPI, vol. 13(13), pages 1-26, June.
  3. Franch, Fabio, 2021. "Political preferences nowcasting with factor analysis and internet data: The 2012 and 2016 US presidential elections," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
  4. Arora, Anuja & Srivastava, Aman & Bansal, Shivam, 2020. "Business competitive analysis using promoted post detection on social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  5. Roxana Sârbu & Razvan Dina & Felician Alecu, 2018. "Social Media Advertising Trends in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1016-1016, November.
  6. Kristine KIRAKOSYAN, 2014. "Managerial Perspective on Social Media Implementation in Banking Industry. Comparative Study on Romanian and Mexican Banks," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 297-311, July.
  7. Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
  8. Aleksandar Brzakovic & Tomislav Brzakovic & Darjan Karabasevic & Gabrijela Popovic, 2021. "Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
  9. Nicolai Pogrebnyakov, 2017. "A Cost-Based Explanation of Gradual, Regional Internationalization of Multinationals on Social Networking Sites," Management International Review, Springer, vol. 57(1), pages 37-64, February.
  10. Olaf Maecker & Christian Barrot & Jan U. Becker, 2016. "The effect of social media interactions on customer relationship management," Business Research, Springer;German Academic Association for Business Research, vol. 9(1), pages 133-155, April.
  11. Wu He & Feng-Kwei Wang & Yong Chen & Shenghua Zha, 0. "An exploratory investigation of social media adoption by small businesses," Information Technology and Management, Springer, vol. 0, pages 1-12.
  12. Thomas Wozniak & Brigitte Stangl & Roland Schegg & Andreas Liebrich, 0. "The return on tourism organizations’ social media investments: preliminary evidence from Belgium, France, and Switzerland," Information Technology & Tourism, Springer, vol. 0, pages 1-26.
  13. Weinberg, Bruce D. & de Ruyter, Ko & Dellarocas, Chrysanthos & Buck, Michael & Keeling, Debbie Isobel, 2013. "Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 299-310.
  14. Tiago, Maria Teresa Pinheiro Melo Borges & Veríssimo, José Manuel Cristóvão, 2014. "Digital marketing and social media: Why bother?," Business Horizons, Elsevier, vol. 57(6), pages 703-708.
  15. Chen, Peng-Ting & Kuo, Shu-Chen, 2017. "Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 55-69.
  16. Antonio Iazzi & Oronzo Trio & Monica Fait & Lea Iaia, 2013. "Social web communication and CRM in the marketing strategies of wine enterprises," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 103-116, December.
  17. Kristine KIRAKOSYAN, 2014. "The Managerial View Of Social Media Usage In Banking Industry:Case Study For Romanian Banking System," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 225-241, November.
  18. Lee, Yung-Kil & Park, Jin-Woo, 2016. "Impact of a sustainable brand on improving business performance of airport enterprises: The case of Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 46-53.
  19. Dijkmans, Corné & Kerkhof, Peter & Beukeboom, Camiel J., 2015. "A stage to engage: Social media use and corporate reputation," Tourism Management, Elsevier, vol. 47(C), pages 58-67.
  20. Caner Dincer, 2016. "The Use of Social Media by B2B companies in an Emerging Country: Evidence from Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(10), pages 252-261, October.
  21. Zhu, Yu-Qian & Chen, Houn-Gee, 2015. "Social media and human need satisfaction: Implications for social media marketing," Business Horizons, Elsevier, vol. 58(3), pages 335-345.
  22. Wu He & Feng-Kwei Wang & Yong Chen & Shenghua Zha, 2017. "An exploratory investigation of social media adoption by small businesses," Information Technology and Management, Springer, vol. 18(2), pages 149-160, June.
  23. Gamboa, Ana Margarida & Gonçalves, Helena Martins, 2014. "Customer loyalty through social networks: Lessons from Zara on Facebook," Business Horizons, Elsevier, vol. 57(6), pages 709-717.
  24. Thomas Wozniak & Brigitte Stangl & Roland Schegg & Andreas Liebrich, 2017. "The return on tourism organizations’ social media investments: preliminary evidence from Belgium, France, and Switzerland," Information Technology & Tourism, Springer, vol. 17(1), pages 75-100, March.
  25. Mangold, W. Glynn & Smith, Katherine Taken, 2012. "Selling to Millennials with online reviews," Business Horizons, Elsevier, vol. 55(2), pages 141-153.
  26. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  27. Garavito, Judith Vergara & Franco, Pilar Álvarez & Rodríguez, Maribel Serna, 2021. "El retorno de la inversión en medios sociales (Social Media ROI). Una revisión de literatura," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 331-348, July.
  28. Beukeboom, Camiel J. & Kerkhof, Peter & de Vries, Metten, 2015. "Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 26-36.
  29. Chung, Alexander Q.H. & Andreev, Pavel & Benyoucef, Morad & Duane, Aidan & O’Reilly, Philip, 2018. "Where the shoe pinches: Realizing dominant problems as an organizational social media business profile evolves," International Journal of Information Management, Elsevier, vol. 41(C), pages 33-49.
  30. Paniagua, Jordi & Korzynski, Pawel & Mas-Tur, Alicia, 2017. "Crossing borders with social media: Online social networks and FDI," European Management Journal, Elsevier, vol. 35(3), pages 314-326.
  31. Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
  32. Angshuman Ghosh & Sanjeev Varshney & Pingali Venugopal, 2014. "Social Media WOM: Definition, Consequences and Inter-relationships," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 293-308, August.
  33. Kafferine Yamagishi & Lanndon Ocampo & Dharyll Prince Abellana & Reciel Ann Tanaid & Ann Myril Tiu & Maria Esther Medalla & Egberto Selerio & Chrisalyn Go & Rey Cesar Olorvida & Amalia Maupo & Deariel, 2021. "The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 14998-15030, October.
  34. Giampiero Giacomello & Oltion Preka, 2021. "Targeting Reputation: A New Vector for Attacks to Critical Infrastructures," Computer and Information Science, Canadian Center of Science and Education, vol. 14(3), pages 1-63, August.
  35. Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio, 2017. "Social media and firm performance: The voice of managers in European contexts," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 53-75.
  36. O'Brien, Frances A. & Meadows, Maureen & Griffiths, Sam, 2017. "Serialisation and the use of Twitter: Keeping the conversation alive in public policy scenario projects," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 26-40.
  37. Cambra-Fierro, Jesús & Gao, Lily (Xuehui) & Melero-Polo, Iguácel, 2021. "The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value," Journal of Business Research, Elsevier, vol. 125(C), pages 103-119.
  38. Chen, James K.C. & Batchuluun, Amrita & Batnasan, Javkhuu, 2015. "Services innovation impact to customer satisfaction and customer value enhancement in airport," Technology in Society, Elsevier, vol. 43(C), pages 219-230.
  39. Rutter, Richard & Roper, Stuart & Lettice, Fiona, 2016. "Social media interaction, the university brand and recruitment performance," Journal of Business Research, Elsevier, vol. 69(8), pages 3096-3104.
  40. Maria Kamargianni & Moshe Ben-Akiva & Amalia Polydoropoulou, 2014. "Incorporating social interaction into hybrid choice models," Transportation, Springer, vol. 41(6), pages 1263-1285, November.
  41. Scuotto, Veronica & Del Giudice, Manlio & Peruta, Maria Rosaria della & Tarba, Shlomo, 2017. "The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 184-194.
  42. Vahideh Sadat Abedi & Oded Berman & Fred M. Feinberg & Dmitry Krass, 2022. "Strategic new product media planning under emergent channel substitution and synergy," Production and Operations Management, Production and Operations Management Society, vol. 31(5), pages 2143-2166, May.
  43. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
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