Social Media Advertising Trends in Tourism
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References listed on IDEAS
- Weinberg, Bruce D. & Pehlivan, Ekin, 2011. "Social spending: Managing the social media mix," Business Horizons, Elsevier, vol. 54(3), pages 275-282, May.
- Philip J. Kitchen & Don E. Schultz, 2001. "Raising the Corporate Umbrella," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-55458-0.
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- Lelia Voinea & Diana Maria Vrânceanu & Alina Filip & Dorin Vicențiu Popescu & Teodor Mihai Negrea & Răzvan Dina, 2019. "Research on Food Behavior in Romania from the Perspective of Supporting Healthy Eating Habits," Sustainability, MDPI, vol. 11(19), pages 1-26, September.
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More about this item
Keywords
social media; tourism services; advertising; online reputation; intrinsic and extrinsic influence factors.;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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