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Raising the Corporate Umbrella

Author

Listed:
  • Philip J. Kitchen

    (Queen’s University School of Management and Economics)

  • Don E. Schultz

    (Northwestern University)

Abstract

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Suggested Citation

  • Philip J. Kitchen & Don E. Schultz, 2001. "Raising the Corporate Umbrella," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-55458-0.
    • Handle: RePEc:pal:palbok:978-0-230-55458-0
    DOI: 10.1057/9780230554580
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    Citations

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    Cited by:

    1. Mihaela DIACONU, Author-Workplace-Name: University of Pitesti, Romania & Olimpia OANCEA, Author-Workplace-Name: University of Pitesti, Romania & Mihaela BRINZEA, 2016. "Integrated Marketing Communication, Intrument Of Modern Organizations Development In Terms Of Sustainability," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-39, July.
    2. Wæraas, Arild & Dahle, Dag Yngve, 2020. "When reputation management is people management: Implications for employee voice," European Management Journal, Elsevier, vol. 38(2), pages 277-287.
    3. Kobra Roshani & Seidmehdi Veiseh & Ardeshir Shiri & Kolsoom Roshani, 2015. "An Examination and Analysis of Employees' Job Stress in Gas Refinery Company of Ilam," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 32-52, February.
    4. Roxana Sârbu & Razvan Dina & Felician Alecu, 2018. "Social Media Advertising Trends in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1016-1016, November.
    5. Olimpia Elena Mihaela Oancea, 2015. "The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 22-31, February.
    6. Kamboj, Shampy & Sarmah, Bijoylaxmi & Gupta, Shivam & Dwivedi, Yogesh, 2018. "Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response," International Journal of Information Management, Elsevier, vol. 39(C), pages 169-185.
    7. Piric, Valentina & Martinovic, Maja & Barac, Zoran, 2018. "A Study On Customer’S Perception Ofcroatia’S Banking Industry," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 9(2), pages 169-180.
    8. Eun Ah Ryu & EunKyoung Han, 2021. "Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale," Sustainability, MDPI, vol. 13(2), pages 1-18, January.

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