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When customers get clever: Managerial approaches to dealing with creative consumers

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Cited by:

  1. Wilson, Jeremy M. & Grammich, Clifford A., 2020. "Brand protection across the enterprise: Toward a total-business solution," Business Horizons, Elsevier, vol. 63(3), pages 363-376.
  2. Fang Wang & Hua Li & Aijun Liu, 2018. "A novel method for determining the key customer requirements and innovation goals in customer collaborative product innovation," Journal of Intelligent Manufacturing, Springer, vol. 29(1), pages 211-225, January.
  3. Peine, Alexander & Rollwagen, Ingo & Neven, Louis, 2014. "The rise of the “innosumer”—Rethinking older technology users," Technological Forecasting and Social Change, Elsevier, vol. 82(C), pages 199-214.
  4. Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon, 2010. "La Compétence Du Consommateur : État D'Avancement De La Recherche," Post-Print hal-01423621, HAL.
  5. Oleg Curbatov, 2013. "The 'Knowledge Marketing': A New Trend In A Management Science World," Post-Print hal-01509370, HAL.
  6. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  7. Hamdi-Kidar, Linda & Vellera, Cyrielle, 2018. "Triggers entrepreneurship among creative consumers," Journal of Business Research, Elsevier, vol. 92(C), pages 465-473.
  8. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
  9. Peine & Ingo Rollwagen & Louis Neven, 2012. "Exploring new patterns of user involvement – baby boomers and the future of consumption," Innovation Studies Utrecht (ISU) working paper series 12-09, Utrecht University, Department of Innovation Studies, revised Sep 2012.
  10. Abraham K. Song, 2019. "The Digital Entrepreneurial Ecosystem—a critique and reconfiguration," Small Business Economics, Springer, vol. 53(3), pages 569-590, October.
  11. Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
  12. Konstantin Fursov & Thomas Thurner, 2016. "God Helps Those Who Help Themselves! A Study of User-Innovation in Russia," HSE Working papers WP BRP 59/STI/2016, National Research University Higher School of Economics.
  13. Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2010. "Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie," Post-Print hal-01423674, HAL.
  14. Oleg Curbatov & Maksym Podsolonko, 2012. "' 3D Knowledge Marketing ': une approche tri-dimensionnelle de la co-création avec le consommateur," Post-Print hal-01525397, HAL.
  15. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
  16. Hanna, Richard & Rohm, Andrew & Crittenden, Victoria L., 2011. "We're all connected: The power of the social media ecosystem," Business Horizons, Elsevier, vol. 54(3), pages 265-273, May.
  17. Pera, Rebecca & Menozzi, Anna & Abrate, Graziano & Baima, Gabriele, 2021. "When cocreation turns into codestruction," Journal of Business Research, Elsevier, vol. 128(C), pages 222-232.
  18. Martinez-Torres, Rocio & Olmedilla, Maria, 2016. "Identification of innovation solvers in open innovation communities using swarm intelligence," Technological Forecasting and Social Change, Elsevier, vol. 109(C), pages 15-24.
  19. de Beer, Jeremy & McCarthy, Ian P. & Soliman, Adam & Treen, Emily, 2017. "Click here to agree: Managing intellectual property when crowdsourcing solutions," Business Horizons, Elsevier, vol. 60(2), pages 207-217.
  20. Antonio Iazzi & Oronzo Trio & Monica Fait & Lea Iaia, 2013. "Social web communication and CRM in the marketing strategies of wine enterprises," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 103-116, December.
  21. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
  22. Prpić, John & Shukla, Prashant P. & Kietzmann, Jan H. & McCarthy, Ian P., 2015. "How to work a crowd: Developing crowd capital through crowdsourcing," Business Horizons, Elsevier, vol. 58(1), pages 77-85.
  23. Robson, Karen & Wilson, Matthew & Pitt, Leyland, 2019. "Creating new products from old ones: Consumer motivations for innovating autonomously from firms," Technovation, Elsevier, vol. 88(C).
  24. Muñiz Jr., Albert M. & Schau, Hope Jensen, 2011. "How to inspire value-laden collaborative consumer-generated content," Business Horizons, Elsevier, vol. 54(3), pages 209-217, May.
  25. Laurent Busca & Julien Grobert & Cyrielle Vellera, 2021. "Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators," Post-Print hal-03256558, HAL.
  26. de Mattos, Claudia Aparecida & Kissimoto, Kumiko Oshio & Laurindo, Fernando José Barbin, 2018. "The role of information technology for building virtual environments to integrate crowdsourcing mechanisms into the open innovation process," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 143-153.
  27. repec:gdk:wpaper:12 is not listed on IDEAS
  28. Audrey Bonnemaizon & Wided Batat, 2011. "Les représentations managériales des compétences du consommateur : la co-création de valeur est-elle toujours possible ? Le cas des consommateurs d'énergie," Post-Print halshs-00597672, HAL.
  29. Wided Batat & Audrey Bonnemaizon, 2010. "Crossed Glances on the Perception of Consumer Competencies within the Energy Sector: The Case of a French Energy Supplier," Post-Print halshs-00527920, HAL.
  30. Oleg Curbatov & Marie Louyot-Gallicher, 2014. "La prise de conscience et les compétences du client dans les situations de précarisation : vers un modèle du '4D Knowledge Marketing' au service de la Stratégie Europe 2020," Post-Print hal-01491108, HAL.
  31. Beninger, Stefanie & Robson, Karen, 2015. "Marketing at the base of the pyramid: Perspectives for practitioners and academics," Business Horizons, Elsevier, vol. 58(5), pages 509-516.
  32. Prpić, John, 2017. "How To Work A Crowd: Developing Crowd Capital Through Crowdsourcing," SocArXiv jer9k, Center for Open Science.
  33. Carla Coppola & Agostino Vollero & Francesca Conte & Alfonso Siano, 2020. "Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value," Italian Journal of Marketing, Springer, vol. 2020(2), pages 231-248, September.
  34. Yimeng Jin & Fei Hu & Jin Qi, 2022. "Multidimensional Characteristics and Construction of Classification Model of Prosumers," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
  35. Roberto Santolamazza & Dejan Pejcic, 2016. "Manifattura additiva: quale ruolo per il "capitale umano"?," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2016(2), pages 113-144.
  36. Ruo-Yu Liang & Wei Guo & Ling-Hao Zhang & Lei Wang, 2019. "Investigating Sustained Participation in Open Design Community in China: The Antecedents of User Loyalty," Sustainability, MDPI, vol. 11(8), pages 1-19, April.
  37. Campbell, Colin L. & Berthon, Pierre R. & Pitt, Leyland F. & McCarthy, Ian & Plangger, Kirk, 2012. "Making a face: Graphical illustrations of managerial stances toward customer creativity," Australasian marketing journal, Elsevier, vol. 20(1), pages 9-15.
  38. Bosio, Birgit & Haselwanter, Stefanie & Ceipek, Michael, 2018. "The Utilization of Social Media Marketing in Destination Management Organizations," 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change (Dubrovnik, 2018), in: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disrupt, pages 249-268, Governance Research and Development Centre (CIRU), Zagreb.
  39. Miceli, Gaetano “Nino” & Raimondo, Maria Antonietta & Farace, Stefania, 2013. "Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 209-225.
  40. Jordan Robert Gamble & Michael Brennan & Rodney Mcadam, 2016. "A Contemporary And Systematic Literature Review Of User-Centric Innovation: A Consumer Perspective," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-45, January.
  41. Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio, 2017. "Social media and firm performance: The voice of managers in European contexts," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 53-75.
  42. Pitt, Leyland & Parent, Michael & Berthon, Pierre & Steyn, Peter G., 2010. "Event sponsorship and ambush marketing: Lessons from the Beijing Olympics," Business Horizons, Elsevier, vol. 53(3), pages 281-290, May.
  43. Carla Coppola & Agostino Vollero & Francesca Conte & Alfonso Siano, 0. "Self-production in an upcycling online community: shared knowledge, collaborative ideas and creation of value," Italian Journal of Marketing, Springer, vol. 0, pages 1-18.
  44. Fedorenko, Ivan & Berthon, Pierre & Rabinovich, Tamara, 2017. "Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation," Business Horizons, Elsevier, vol. 60(2), pages 155-165.
  45. Robson, Karen & Plangger, Kirk & Kietzmann, Jan H. & McCarthy, Ian & Pitt, Leyland, 2015. "Is it all a game? Understanding the principles of gamification," Business Horizons, Elsevier, vol. 58(4), pages 411-420.
  46. Oleg Curbatov & Marie Louyot-Gallicher, 2011. "The Knowledge Marketing and competencies of customer for the co-creation [Le Knowledge Marketing et les compétences du consommateur au service de la co-création]," Post-Print hal-01490066, HAL.
  47. Andrea Renda, 2016. "Selecting and Designing European ICT Innovation Policies," JRC Research Reports JRC103661, Joint Research Centre.
  48. Wilson, Matthew, 2018. "Where is the power in numbers? Understanding firm and consumer power when crowdsourcing," Business Horizons, Elsevier, vol. 61(4), pages 545-554.
  49. Robson, Karen & de Beer, Jeremy & McCarthy, Ian P., 2020. "Open branding: Managing the unauthorized use of brand-related intellectual property," Business Horizons, Elsevier, vol. 63(6), pages 773-785.
  50. DesAutels, Philip, 2011. "UGIS: Understanding the nature of user-generated information systems," Business Horizons, Elsevier, vol. 54(3), pages 185-192, May.
  51. Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon & Tatyana T.V. Teletska, 2010. "La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing," Post-Print hal-01490168, HAL.
  52. Folajimi Ashiru & Franklin Nakpodia & Jacqueline J You, 2023. "Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs," Annals of Operations Research, Springer, vol. 327(2), pages 795-823, August.
  53. David-Florin Ciocodeică & Raluca-Giorgiana (Popa) Chivu & Ionuț-Claudiu Popa & Horia Mihălcescu & Gheorghe Orzan & Ana-Maria (Dumitrache) Băjan, 2022. "The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool," Sustainability, MDPI, vol. 14(12), pages 1-20, June.
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