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The World Wide Web As An Advertising Medium:

Citations

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Cited by:

  1. Liao, Chechen & To, Pui-Lai & Shih, Meng-Lin, 2006. "Website practices: A comparison between the top 1000 companies in the US and Taiwan," International Journal of Information Management, Elsevier, vol. 26(3), pages 196-211.
  2. Purwanto & Kuswandi, 2017. "Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 139-159.
  3. Yoonkyo Cho & Taehwan Kim & Jaewhak Roh, 2021. "An analysis of the effects of electronic commerce on the Korean economy using the CGE model," Electronic Commerce Research, Springer, vol. 21(3), pages 831-854, September.
  4. Nor Asmalina Mohd Anuar & Nur Athirah Izzati Mohd Nazaruddin & Syahirah Suraya Omar & Muhammad Zulhilmi Zulkurnain, 2025. "An Analysis of Smart Tourism Technologies (STTs) at Visitor Attractions: Investigating the Influence of Information, Accessibility, Interactivity, Personalization, and Security on Tourist Satisfaction," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(9), pages 9862-9875, September.
  5. Roy, Gobinda & Sharma, Swati, 2021. "Measuring the role of factors on website effectiveness using vector autoregressive model," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  6. Anant Saxena & Uday Khanna, 2013. "Advertising on Social Network Sites: A Structural Equation Modelling Approach," Vision, , vol. 17(1), pages 17-25, March.
  7. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles & Jin, Zhongqi, 2018. "Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA," Journal of Business Research, Elsevier, vol. 89(C), pages 287-304.
  8. Huang, Ching-Yuan & Chou, Chia-Jung & Lin, Pei-Ching, 2010. "Involvement theory in constructing bloggers' intention to purchase travel products," Tourism Management, Elsevier, vol. 31(4), pages 513-526.
  9. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
  10. Yuwen Zhang & Marios Sotiriadis & Shiwei Shen, 2022. "Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences," Sustainability, MDPI, vol. 14(5), pages 1-21, March.
  11. Sohn, Jeong Woong & Kim, Jin Ki, 2020. "Factors that influence purchase intentions in social commerce," Technology in Society, Elsevier, vol. 63(C).
  12. Pitt, Leyland & Berthon, Pierre & Berthon, Jean-Paul, 1999. "Changing channels: The impact of the internet on distribution strategy," Business Horizons, Elsevier, vol. 42(2), pages 19-28.
  13. Haas, Rainer, 2002. "The Austrian Country Market: a European case study on marketing regional products and services in a cyber mall," Journal of Business Research, Elsevier, vol. 55(8), pages 637-646, August.
  14. Bader Mustafa Al-Sharif & Amjad Qwader & Zaher Abdel Fattah Al-Slehat, 2017. "The Effect of Promotion Strategy in the Jordanian Islamic Banks on a Number of Customers," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(2), pages 81-88, February.
  15. Lee, Sang-Gun & Koo, Chulmo & Nam, Kichan, 2010. "Cumulative strategic capability and performance of early movers and followers in the cyber market," International Journal of Information Management, Elsevier, vol. 30(3), pages 239-255.
  16. Zhang, Jing & Yun, Jin Ho & Lee, Eun-Ju, 2021. "Brain buzz for Facebook? Neural indicators of SNS content engagement," Journal of Business Research, Elsevier, vol. 130(C), pages 444-452.
  17. Tiago, Maria Teresa Pinheiro Melo Borges & Veríssimo, José Manuel Cristóvão, 2014. "Digital marketing and social media: Why bother?," Business Horizons, Elsevier, vol. 57(6), pages 703-708.
  18. Eroglu, Sevgin A. & Machleit, Karen A. & Davis, Lenita M., 2001. "Atmospheric qualities of online retailing: A conceptual model and implications," Journal of Business Research, Elsevier, vol. 54(2), pages 177-184, November.
  19. Christian Koch & Michael Hartmann, 2023. "Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector," Electronic Commerce Research, Springer, vol. 23(3), pages 1515-1538, September.
  20. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
  21. Kamal Basha, Norazlyn & Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2022. "Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?," Technology in Society, Elsevier, vol. 69(C).
  22. Liyuan Jiang & Quanxi Li & Xiaoding Wu, 2023. "The Impact of Clothing E-Store Image on Intention Based on Search and Purchase Phases: From the Perspective of Sustainable Marketing," Sustainability, MDPI, vol. 15(1), pages 1-20, January.
  23. Kaustav Mukherjee & Neelotpaul Banerjee, 2017. "Effect of Social Networking Advertisements on Shaping Consumers’ Attitude," Global Business Review, International Management Institute, vol. 18(5), pages 1291-1306, October.
  24. Pitt, Leyland & Berthon, Pierre & Watson, Richard T., 1999. "Cyberservice: Taming service marketing problems with the world wide web," Business Horizons, Elsevier, vol. 42(1), pages 11-18.
  25. repec:dau:papers:123456789/4266 is not listed on IDEAS
  26. Yoo, Weon-Sang & Lee, Yunjung & Park, JungKun, 2010. "The role of interactivity in e-tailing: Creating value and increasing satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 89-96.
  27. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
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