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Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences

Author

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  • Yuwen Zhang

    (Ningbo University—University of Angers Joint Institute, Ningbo University, Ningbo 315211, China)

  • Marios Sotiriadis

    (Ningbo University—University of Angers Joint Institute, Ningbo University, Ningbo 315211, China)

  • Shiwei Shen

    (Ningbo University—University of Angers Joint Institute, Ningbo University, Ningbo 315211, China)

Abstract

The adoption and implementation of smart technologies in tourism destinations and visitor attractions to enrich tourists’ experiences and improve their satisfaction has become a new trend. The main purpose of this study was to explore the influence of the dimensions/attributes of smart technologies on tourism experience in the context of visitor attractions and related outcomes (satisfaction and post-consumption behavioral intentions). The Liangzhu Museum, Zhejiang Province, China, was used as the study area, and data were collected from 486 visitors and analyzed with a regression model. The results show that accessibility and interactivity affect smart technology-enhanced experiences. Tourists’ perceived value of smart technologies is significantly related to their satisfaction. Smart technology positively impacts word-of-mouth recommendations, revisit intention, and willingness to pay a price premium. Therefore, visitor attractions could improve tourists’ experiences by designing better infrastructure and services that incorporate the key dimensions of smart technologies, which would also improve their competitiveness.

Suggested Citation

  • Yuwen Zhang & Marios Sotiriadis & Shiwei Shen, 2022. "Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences," Sustainability, MDPI, vol. 14(5), pages 1-21, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:3048-:d:764594
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    Cited by:

    1. Zabih-Allah Torabi & Mehdi Pourtaheri & Colin Michael Hall & Ayyoob Sharifi & Fazlollah Javidi, 2023. "Smart Tourism Technologies, Revisit Intention, and Word-of-Mouth in Emerging and Smart Rural Destinations," Sustainability, MDPI, vol. 15(14), pages 1-21, July.
    2. Kai Zhang & Xuejiao Chen, 2022. "Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model," Sustainability, MDPI, vol. 14(22), pages 1-23, November.
    3. Junjie Gao & Younghwan Pan, 2022. "Evaluating Influencing Factors of Tourists’ Experiences with Smart Tour Guide System: A Mixed Method Research," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
    4. Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
    5. Marta Campos Ferreira & Manuel Oliveira & Teresa Galvão Dias, 2022. "To Use or Not to Use? Investigating What Drives Tourists to Use Mobile Ticketing Services in Tourism," Sustainability, MDPI, vol. 14(11), pages 1-16, May.

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