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Is Investor Attention for Sale? The Role of Advertising in Financial Markets

Citations

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Cited by:

  1. Shouyu Yao & Tong Li & Ahmet Sensoy & Zhenming Fang & Feiyang Cheng, 2024. "Investor attention and environmental information disclosure quality: Evidence from heavy pollution industries in China," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(3), pages 2971-2990, July.
  2. Al-Gamrh, Bakr & Rasul, Tareq, 2024. "Recession-proof marketing? Unraveling the impact of advertising efficiency on stock volatility," International Review of Financial Analysis, Elsevier, vol. 92(C).
  3. Cheraghali, Hamid & Høydal, Hannah & Lysebo, Caroline & Molnár, Peter, 2023. "Consumer attention and company performance: Evidence from luxury companies," Finance Research Letters, Elsevier, vol. 58(PA).
  4. Ju, Chunhua & Fang, Xusheng & Shen, Zhonghua, 2025. "ESG rating divergence and stock price crash risk," The North American Journal of Economics and Finance, Elsevier, vol. 76(C).
  5. Gao, Xin & Xu, Weidong & Li, Donghui, 2025. "Media coverage and managerial investment learning from stock markets: International evidence," Research in International Business and Finance, Elsevier, vol. 76(C).
  6. Eisenbeiss, Maik & Hartmann, Sven A. & Hornuf, Lars, 2023. "Social media marketing for equity crowdfunding: Which posts trigger investment decisions?," Finance Research Letters, Elsevier, vol. 52(C).
  7. Chen, Rongxin & Lepori, Gabriele M. & Tai, Chung-Ching & Sung, Ming-Chien, 2022. "Explaining cryptocurrency returns: A prospect theory perspective," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 79(C).
  8. Marie Bessec & Julien Fouquau, 2024. "A Green Wave in Media: A Change of Tack in Stock Markets," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 86(5), pages 1026-1057, October.
  9. Yajie Chen & Qinlin Zhong & Fuxiu Jiang, 2020. "The capital market spillover effect of product market advertising: Evidence from stock price synchronicity," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-21, December.
  10. Jūra Liaukonytė & Alminas Žaldokas, 2022. "Background Noise? TV Advertising Affects Real-Time Investor Behavior," Management Science, INFORMS, vol. 68(4), pages 2465-2484, April.
  11. Du, Kai & Song, Jinyuan, 2022. "The impact of geotargeting on household information acquisition: Evidence from a Google News redesign," Research Policy, Elsevier, vol. 51(10).
  12. Su, Zhifang & Wang, Luhan & Liao, Jing & Cui, Xin, 2023. "Peer effects in corporate advertisement expenditure: Evidence from China," Research in International Business and Finance, Elsevier, vol. 64(C).
  13. Borah, Abhishek & Bahadir, S.Cem & Colicev, Anatoli & Tellis, Gerard J., 2022. "It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 227-246.
  14. Aman, Hiroyuki & Kasuga, Norihiro & Moriyasu, Hiroshi, 2023. "Is soft information substitutive or complementary to hard news for investor attention? Evidence from corporate advertising in Japan," Research in International Business and Finance, Elsevier, vol. 66(C).
  15. Muradoglu, Gulnur & Peng, Ni & Qin, Huai & Xia, Chunling, 2024. "Investor attention and market reactions to early announcements in mergers and acquisitions," International Review of Financial Analysis, Elsevier, vol. 91(C).
  16. Chen, Rongxin & Lepori, Gabriele M. & Tai, Chung-Ching & Sung, Ming-Chien, 2022. "Can salience theory explain investor behaviour? Real-world evidence from the cryptocurrency market," International Review of Financial Analysis, Elsevier, vol. 84(C).
  17. Clor-Proell, Shana & MacKenzie, Nikki & Rennekamp, Kristina & Rupar, Kathy, 2023. "Invest in what you know? How customer investors react to corporate restatements," Accounting, Organizations and Society, Elsevier, vol. 111(C).
  18. Eliezer M. Fich & Laura T. Starks & Anh L. Tran, 2025. "Target Firm Advertising and Firm Value," Management Science, INFORMS, vol. 71(2), pages 1438-1463, February.
  19. deHaan, Ed & Lawrence, Alastair & Litjens, Robin, 2023. "Measurement Error in Google Ticker Search," Other publications TiSEM d256d897-0239-4e66-b2b0-f, Tilburg University, School of Economics and Management.
  20. Caleb Rawson & Brady J. Twedt & Jessica C. Watkins, 2025. "Promotional Press Releases and Investor Processing Costs," Management Science, INFORMS, vol. 71(6), pages 4795-4824, June.
  21. Chen, Zhongdong & Schmidt, Adam & Wang, Jin’ai, 2021. "Retail investor risk-seeking, attention, and the January effect," Journal of Behavioral and Experimental Finance, Elsevier, vol. 30(C).
  22. Anh Dang & Trung Nguyen, 2021. "Valuation Effect of Emotionality in Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 173(1), pages 47-67, September.
  23. Qingjie Zhou & Panpan Zhu & You Wu & Yinpeng Zhang, 2022. "Research on the Volatility of the Cotton Market under Different Term Structures: Perspective from Investor Attention," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
  24. Scarlett Xiaotong Song, 2025. "Digital vs. Traditional Advertising and the Recognition of Brand Intangible Assets," Management Science, INFORMS, vol. 71(3), pages 2035-2055, March.
  25. Sadok El Ghoul & Omrane Guedhami & Sattar A. Mansi & Hyo Jin Yoon, 2023. "Institutional Investor Attention, Agency Conflicts, and the Cost of Debt," Management Science, INFORMS, vol. 69(9), pages 5596-5617, September.
  26. de Haan, Ed & Lawrence, Alastair & Litjens, Robin, 2025. "Measuring investor attention using Google search," Other publications TiSEM a186d16d-dce3-4d48-b0fc-1, Tilburg University, School of Economics and Management.
  27. Jiang, Fuxiu & Shen, Yanyan & Xia, Xiaoxue, 2024. "The spillover effect of advertising on the capital market: Evidence from financial constraints111 Fuxiu Jiang acknowledges the financial support from the China National Natural Science Foundation (Nos. 72272144). Yanyan Shen acknowledges the financia," Journal of Corporate Finance, Elsevier, vol. 84(C).
  28. Curatola, Giuliano & Dergunov, Ilya, 2023. "International capital markets with interdependent preferences: Theory and empirical evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 212(C), pages 403-421.
  29. Erik J. Mayer, 2021. "Advertising, investor attention, and stock prices: Evidence from a natural experiment," Financial Management, Financial Management Association International, vol. 50(1), pages 281-314, March.
  30. Zou, Ying & Li, Jianxin & Wu, Tonglin & Chen, Sicen, 2024. "Does exploratory trademark strategy affect the cost of debt financing? Evidence from China," International Review of Economics & Finance, Elsevier, vol. 96(PC).
  31. Kupfer, Alexander & Schmidt, Markus G., 2021. "In search of retail investors: The effect of retail investor attention on odd lot trades," Journal of Empirical Finance, Elsevier, vol. 62(C), pages 315-326.
  32. Cao, Jie & Zou, Zhongyang & Yang, Xin & Xiong, Xiong, 2025. "How does social media shape stock liquidity? The role of investor online communication networks," International Review of Financial Analysis, Elsevier, vol. 103(C).
  33. Zheng Lei & Guo Xuemeng & Fu Xiangfei, 2022. "How Does Analyst Coverage Affect Corporate Social Responsibility? Evidence from China," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 58(7), pages 2036-2049, May.
  34. Kim, Hee-Eun & Jo, Hoje & Ahn, Tae-Wook & Yi, Junesuh, 2022. "Corporate misconduct, media coverage, and stock returns," International Review of Financial Analysis, Elsevier, vol. 84(C).
  35. Luminita Enache & Hila Fogel‐Yaari & Heather Li, 2022. "Signalling long‐term focus through textual emphasis on innovation: are firms putting their money where their mouth is?," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(3), pages 3791-3836, September.
  36. Manthei, Kathrin & Sliwka, Dirk & Vogelsang, Timo, 2021. "Information Provision, Incentives, and Attention: A Field Experiment on Facilitating and Influencing Managers' Decisions," IZA Discussion Papers 14199, IZA Network @ LISER.
  37. Stefano Baruffaldi & Markus Simeth & David Wehrheim, 2024. "Asymmetric Information and R&D Disclosure: Evidence from Scientific Publications," Management Science, INFORMS, vol. 70(2), pages 1052-1069, February.
  38. Zhang, Tianjiao & Shen, Zhe & Sun, Qian, 2022. "Product market advertising and stock price crash risk," Pacific-Basin Finance Journal, Elsevier, vol. 71(C).
  39. Huang, Yin-Siang & Chuang, Hui-Ching & Hasan, Iftekhar & Lin, Chih-Yung, 2024. "Search symbols, trading performance, and investor participation," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 380-393.
  40. Chen, Zhongdong & Craig, Karen Ann, 2023. "Active attention, retail investor base, and stock returns," Journal of Behavioral and Experimental Finance, Elsevier, vol. 39(C).
  41. Bai, Jing & Tang, Xuesong & Zheng, Yuxin, 2023. "Serving the truth: Do directors with media background improve financial reporting quality?," International Review of Financial Analysis, Elsevier, vol. 85(C).
  42. Cui, Xin & Ji, Xinyuan & Meng, Wei & Song, Qi, 2023. "Product market competition and corporate advertising expenditure: Evidence from a natural experiment," Research in International Business and Finance, Elsevier, vol. 64(C).
  43. Ed deHaan & Alastair Lawrence & Robin Litjens, 2025. "Measuring Investor Attention Using Google Search," Management Science, INFORMS, vol. 71(7), pages 6275-6297, July.
  44. Ju, Chunhua & Fang, Xusheng & Shen, Zhonghua, 2024. "Investor attention and corporate financialization: Evidence from internet search volume," International Review of Financial Analysis, Elsevier, vol. 96(PA).
  45. Jie Jiao & Yanyang Wang & An Yan, 2024. "Corporate social responsibility and investor relationship management," The Financial Review, Eastern Finance Association, vol. 59(3), pages 657-685, August.
  46. Lan, Ge & Gao, Xin & Zheng, Xiaolan & Zhou, Hang & Li, Donghui, 2025. "Does short-selling threat potentially influence corporate risk-taking? Evidence from equity lending supply," International Review of Financial Analysis, Elsevier, vol. 97(C).
  47. Paritosh Chandra Sinha, 2021. "Attention to the Election-Economics-Politics (EEP) Nexus in the Indian Stock Markets," The Review of Finance and Banking, Academia de Studii Economice din Bucuresti, Romania / Facultatea de Finante, Asigurari, Banci si Burse de Valori / Catedra de Finante, vol. 13(1), pages 7-32, June.
  48. Huang, Yongjian & Li, Yilong & Li, Peiran & Zhang, Qianqian & Zhang, Yi, 2025. "The unseen guardian: News co-mention and stock market manipulation," Finance Research Letters, Elsevier, vol. 86(PD).
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