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Which are the determinants of green purchase behaviour? A study of Italian consumers

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  1. Qi Yao & Han Zhang & Kevin J. Zeng & Morgan X. Yang, 2025. "Leveraging the Strategic Promotion of Green Consumption Amid Financial Scarcity: The Atypicality Advantage," Business Strategy and the Environment, Wiley Blackwell, vol. 34(8), pages 10637-10652, December.
  2. Wutthiya Aekthanate Srisathan & Sasichakorn Wongsaichia & Nathateenee Gebsombut & Phaninee Naruetharadhol & Chavis Ketkaew, 2023. "The Green-Awakening Customer Attitudes towards Buying Green Products on an Online Platform in Thailand: The Multigroup Moderation Effects of Age, Gender, and Income," Sustainability, MDPI, vol. 15(3), pages 1-30, January.
  3. Md. Mahiuddin Sabbir & Khan Md Raziuddin Taufique, 2022. "Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 110-128, January.
  4. Kai Tang & Hailin Chen, 2025. "Does China’s carbon market reduce emissions through inducing green behaviours?," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 42(3), pages 649-675, October.
  5. Ahsan Siraj & Shilpa Taneja & Yongming Zhu & Hongbing Jiang & Sunil Luthra & Anil Kumar, 2022. "Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2820-2838, November.
  6. Donato Morea & Marcelo Gattermann Perin & Camila Kolling & Janine Fleith de Medeiros & Jose Luis Duarte Ribeiro, 2023. "Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
  7. Aysen Ercan Istin & Ahmet Ozben, 2024. "The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 10(1), pages 25-40, June.
  8. Sk Abu Khalek & Anirban Chakraborty, 2023. "‘Do I share because I care?’: Investigating the factors influencing consumer's adoption of shared consumption," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5669-5685, December.
  9. Prasad Siba Borah & Courage Simon Kofi Dogbe & Nyankomo Marwa, 2024. "Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4530-4546, July.
  10. Peggy M. L. Ng & Cherry T. Y. Cheung & Kam Kong Lit & Calvin Wan & Ellesmere T. K. Choy, 2024. "Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1024-1039, February.
  11. Mirjam Visser & Ab Stevels & Jan Schoormans, 2021. "Comparing the Recommendations of Buyers of Energy-Efficient and Inefficient Vacuum Cleaners," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  12. Libena Tetrevova & Michaela Kotkova Striteska & Ondrej Kuba & Vineeth Prakash & Viktor Prokop, 2025. "When Trust and Distrust Come Into Play: How Green Concern, Scepticism and Communication Affect Customers' Behaviour?," Business Strategy and the Environment, Wiley Blackwell, vol. 34(3), pages 3311-3337, March.
  13. Jakeline Serrano‐García & Andrea Bikfalvi & Josep Llach & Juan José Arbeláez‐Toro, 2022. "Capabilities and organisational dimensions conducive to green product innovation: Evidence from Croatian and Spanish manufacturing firms," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2767-2785, November.
  14. Jorge Alberto Vargas-Merino & Cristian Armando Rios-Lama & Miguel Humberto Panez-Bendezú, 2023. "Sustainable Consumption: Conceptualization and Characterization of the Complexity of “Being” a Sustainable Consumer—A Systematic Review of the Scientific Literature," Sustainability, MDPI, vol. 15(10), pages 1-23, May.
  15. Maria Csutora & Gabor Harangozo & Cecilia Szigeti, 2022. "Factors behind the Consumer Acceptance of Sustainable Business Models in Pandemic Times," Sustainability, MDPI, vol. 14(15), pages 1-18, August.
  16. Andreea Barbu & Ștefan-Alexandru Catană & Dana Corina Deselnicu & Lucian-Ionel Cioca & Alexandra Ioanid, 2022. "Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-18, December.
  17. Noopur Saxena & Ruchika Sharma, 2024. "Impact of spirituality, culture, behaviour on sustainable consumption intentions," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(3), pages 2724-2740, June.
  18. Francesco Lelli & Francesco Rentocchini & Sandro Montresor, 2025. "On the geography of new green-tech-based firms (NGTBF): the role of “green demand” across EU28 regions," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 15(3), pages 681-713, September.
  19. Yuting Cui & Raphael Lissillour & Juraj Chebeň & Drahoslav Lančarič & Chunlin Duan, 2022. "The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross‐market intergenerational investigation during the Covid‐19 pandemic," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 996-1020, July.
  20. Oguzhan Essiz & Aysu Senyuz, 2024. "Predicting the value‐based determinants of sustainable luxury consumption: A multi‐analytical approach and pathway to sustainable development in the luxury industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(3), pages 1721-1758, March.
  21. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
  22. Fraccascia, Luca & Ceccarelli, Gaia & Dangelico, Rosa Maria, 2023. "Green products from industrial symbiosis: Are consumers ready for them?," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
  23. Ayman Hassan Bazhair & Saleh F. A. Khatib & Hamzeh Al Amosh, 2022. "Taking Stock of Carbon Disclosure Research While Looking to the Future: A Systematic Literature Review," Sustainability, MDPI, vol. 14(20), pages 1-24, October.
  24. Dan R. Bradbury & J. Joseph Cronin, 2025. "Environmentally friendly but strategically useful? A systematic review of marketing’s consideration of green initiatives," AMS Review, Springer;Academy of Marketing Science, vol. 15(1), pages 261-288, June.
  25. Xin Shen & Xun Cao & Sonia Sadeghian Esfahani & Tayyaba Saleem, 2022. "Factors Influencing Consumers’ Purchase Intention on Cold Chain Aquatic Products under COVID-19: An Investigation in China," IJERPH, MDPI, vol. 19(8), pages 1-14, April.
  26. Shehawy, Yasser Moustafa, 2023. "In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  27. Nitika Sharma & Arminda Paço & Raysa Geaquinto Rocha & Maria Palazzo & Alfonso Siano, 2024. "Examining a theoretical model of eco‐anxiety on consumers' intentions towards green products," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1868-1885, May.
  28. Moon-Yong Kim & Minhee Son, 2021. "What Determines Consumer Attitude toward Green Credit Card Services? A Moderated Mediation Approach," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
  29. Muni Ni‐Ying & Gengyang Tu & YuanXi Su & Jorge Matute & Belén Derqui, 2026. "Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(2), pages 1936-1951, April.
  30. Olawole Fawehinmi & Mohd Yusoff Yusliza & Samuel Ogbeibu & M. Imran Tanveer & Charbel Jose Chiappetta Jabbour, 2022. "Academic employees' green behaviour as praxis for bolstering environmental sustainable development: A linear moderated mediation evaluation," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3470-3490, November.
  31. Sanjay Gupta & Swati Gupta, 2024. "What drives customers crazy for green vehicles? a fuzzy AHP approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 23283-23302, September.
  32. Zhang, Xiaoyun & Dong, Feng, 2023. "What affects residents’ behavioral intentions to ban gasoline vehicles? Evidence from an emerging economy," Energy, Elsevier, vol. 263(PB).
  33. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
  34. Jiarong Shi & Zihao Jiang, 2023. "Willingness to pay a premium price for green products: does a reference group matter?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8699-8727, August.
  35. Danish Mehraj & Ishtiaq Hussain Qureshi, 2022. "Does green brand positioning translate into green purchase intention?: A mediation–moderation model," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3166-3181, November.
  36. Bencsik, Barbara & Palmié, Maximilian & Parida, Vinit & Wincent, Joakim & Gassmann, Oliver, 2023. "Business models for digital sustainability: Framework, microfoundations of value capture, and empirical evidence from 130 smart city services," Journal of Business Research, Elsevier, vol. 160(C).
  37. Salhieh, Sa’Ed M., 2026. "Does ‘green’ matter? Understanding consumer behavior toward low-involvement green products," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  38. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
  39. Zongkang Yang & Xiao Li & Qiwei Wang, 2024. "Analysis of Online Consumer Purchasing Behavior Typology After the COVID-19 Pandemic," SAGE Open, , vol. 14(3), pages 21582440241, September.
  40. Chun-Shuo Chen & Chih-Ching Yu & Kuan-Yu Tu, 2023. "Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments," Sustainability, MDPI, vol. 15(24), pages 1-15, December.
  41. Subhajit Pahari & Debarun Chakraborty & Aruna Polisetty & Ganesh Dash & Mark Anthony Camilleri & Justin Zhang, 2024. "Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 33(8), pages 8247-8266, December.
  42. Rosa Maria Dangelico & Valerio Schiaroli & Luca Fraccascia, 2022. "Is Covid‐19 changing sustainable consumer behavior? A survey of Italian consumers," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1477-1496, December.
  43. Hadasik, Bartłomiej & Kubiczek, Jakub & Ryczko, Aleksandra & Krawczyńska, Dominika & Przedworska, Kornelia, 2025. "From coal to clean energy: Economic and environmental determinants of household energy transition in Poland," Energy Economics, Elsevier, vol. 148(C).
  44. Iulia C. Muresan & Rezhen Harun & Felix H. Arion & Anca Monica Brata & Ioan Aurel Chereches & Gabriela O. Chiciudean & Diana E. Dumitras & Camelia F. Oroian & Olivia Paula Tirpe, 2021. "Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania," Agriculture, MDPI, vol. 11(11), pages 1-15, October.
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