"Silver" product design: Product innovation for older people
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- Göldner, Moritz & Herstatt, Cornelius & Tietze, Frank & Rehder, Saskia, 2012. "The emergence of care robotics: A publication and patent analysis," Working Papers 68, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
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KeywordsDemographic change; aging; older users; silver market; innovation management; silver product design; individual autonomy;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-AGE-2012-02-20 (Economics of Ageing)
- NEP-ALL-2012-02-20 (All new papers)
- NEP-MKT-2012-02-20 (Marketing)
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