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Apple, Amazon, Google, Facebook, Microsoft: Market concentration - competition - innovation strategies

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  • Dolata, Ulrich

Abstract

Based on a systematic review and evaluation of business reports, documents, statistics, literature and press releases, this paper analyzes the market concentration and the expansion and innovation strategies of the leading internet companies Google, Facebook, Apple, Amazon and Microsoft. The findings invalidate any claims that a decentralization of the market and a democratization of the internet is taking place, or that research, development and innovation processes are becoming more open and collaborative. The five examined companies, as the operators of the core infrastructures of the worldwide web, shape the overall products and services offer of the internet, determine access to the web, structure the communication possibilities for users, and are the main drivers of innovation in this field. Not decentralization, democratization and open innovation, but market concentration, control and power struggles are categories to adequately describe the fundamental dynamics of the commercial internet.

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  • Dolata, Ulrich, 2017. "Apple, Amazon, Google, Facebook, Microsoft: Market concentration - competition - innovation strategies," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2017-01, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    • Handle: RePEc:zbw:stusoi:201701
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    Cited by:

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    2. Dipankar Das, 2023. "A Model of Competitive Assortment Planning Algorithm," Papers 2307.09479, arXiv.org.
    3. Yun, JinHyo Joseph & Ahn, Heung Ju & Lee, Doo Seok & Park, Kyung Bae & Zhao, Xiaofei, 2022. "Inter-rationality; Modeling of bounded rationality in open innovation dynamics," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    4. Damásio, Bruno & Mendonça, Sandro & Silva, Eduardo, 2023. "Developing science and technology – the role of Big Tech," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277951, International Telecommunications Society (ITS).
    5. Dimitrios VALSAMIDIS & Dimosthenis PAPPAS & Vasilios FERELIS & Michael NIKOLAIDIS, 2018. "Best Strategies For The Ideal Business Model," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 17(1), pages 24-38.
    6. Nagwan AlQershi & Sany Sanuri Mohd Mokhtar & Zakaria Abas, 2022. "The influence of structural capital on the relationship between CRM implementation and the performance of manufacturing SMEs," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(3), pages 1205-1218, June.
    7. repec:thr:techub:10011:y:2020:i:1:p:203-209 is not listed on IDEAS
    8. Joshua B Cohen, 2022. "Institutionalizing public engagement in research and innovation: Toward the construction of institutional entrepreneurial collectives [Limits of Decentered Governance in Science-society Policies]," Science and Public Policy, Oxford University Press, vol. 49(5), pages 673-685.
    9. Dolata, Ulrich, 2017. "Social movements and the Internet: The sociotechnical constitution of collective action," Research Contributions to Organizational Sociology and Innovation Studies, SOI Discussion Papers 2017-02, University of Stuttgart, Institute for Social Sciences, Department of Organizational Sociology and Innovation Studies.
    10. Jingxing Zhang, 2022. "Impact of Manufacturing Servitization on Factor Productivity of Industrial Sector Using Global Value Chain," Sustainability, MDPI, vol. 14(9), pages 1-15, April.

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