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Best Strategies For The Ideal Business Model


  • Dimitrios VALSAMIDIS

    () (TEI of East Macedonia and Thrace, Kavala, Greece)

  • Dimosthenis PAPPAS

    () (TEI of East Macedonia and Thrace, Kavala, Greece)

  • Vasilios FERELIS

    () (TEI of East Macedonia and Thrace, Kavala, Greece)

  • Michael NIKOLAIDIS

    () (TEI of East Macedonia and Thrace, Kavala, Greece)


In different chronological periods, four innovative web based business models proved that the human creativity can lead to huge success even with few resources in the beginning. All the examples have something common, the rapid implementation of an instant inspiration. The so called big four (Facebook, Amazon, Google, Apple) or FAGA or GAFA have explosive success in a certain period of time. The last decade, Amazon, Apple, Facebook and Google are the four most influential companies on the planet. These companies excel via their superior use of technology, have built incredible ecosystems and have embraced partnerships and external innovation. Beyond all of this, the big four have embraced an entirely new way of doing business: (1) They are rooted in equally powerful technologies—and their intelligent usage. In other words, they differ from traditional platforms in that they are not predicated on physical assets, land, and natural resources. (2) They benefit tremendously from vibrant ecosystems (partners, developers, users, customers, and communities). Facebook in social networks, Amazon in electronic commerce, Google in search engines and Apple in the multimedia devices proved that brand and business model work together because if they do not align brand and business model it will backfire, probably not in the short run but surely in the long run. The similarities and the differences of the big four models can assist to draw useful insights about the necessary guidelines for an effective entrepreneurship. Using these examples, we conduct a comparative evaluation using SWOT analysis and business model canvas, and present the results. The best practices of FAGA draw valuable insights for an ideal business model.

Suggested Citation

  • Dimitrios VALSAMIDIS & Dimosthenis PAPPAS & Vasilios FERELIS & Michael NIKOLAIDIS, 2018. "Best Strategies For The Ideal Business Model," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 17(1), pages 24-38.
  • Handle: RePEc:pts:journl:y:2018:i:1:p:24-38

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    References listed on IDEAS

    1. Bouwman, Harry & Carlsson, Christer & Carlsson, Joanna & Nikou, Shahrokh & Sell, Anna & Walden, Pirkko, 2014. "How Nokia failed to nail the Smartphone market," 25th European Regional ITS Conference, Brussels 2014 101414, International Telecommunications Society (ITS).
    2. Stavrinoudis, Theodoros, 2007. "Applying SWOT Analysis in Formulation of Propositions for more Effective Operational Application of Timeshare in Greece," MPRA Paper 25370, University Library of Munich, Germany, revised 27 Nov 2007.
    3. Elias Carayannis & Stavros Sindakis & Christian Walter, 2015. "Business Model Innovation as Lever of Organizational Sustainability," The Journal of Technology Transfer, Springer, vol. 40(1), pages 85-104, February.
    4. Richard J. Gilbert, 2015. "E-Books: A Tale of Digital Disruption," Journal of Economic Perspectives, American Economic Association, vol. 29(3), pages 165-184, Summer.
    5. Juha Winter & Sandro Battisti & Thommie Burström & Sakari Luukkainen, 2018. "Exploring the Success Factors of Mobile Business Ecosystems," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 1-23, June.
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    More about this item


    Business model canvas; SWOT analysis; Digital disruption; Comparative evaluation.;

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software


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