Applying SWOT Analysis in Formulation of Propositions for more Effective Operational Application of Timeshare in Greece
The present paper aims to suggest specific actions- proposals for policies likely to counteract the difficulties involved in the operational application of Timeshare in Greece. The choice of the S.W.O.T. Analysis methodology can be accounted for by the fact that it enables the detection of strengths and weaknesses as they manifest themselves in the internal operational environment of the Greek Timeshare enterprises. Concurrently, opportunities and threats related to the Greek product are brought to light and clearly determined through the analysis of the external environment as well as of the Greek Timeshare market.
|Date of creation:||05 Sep 2007|
|Date of revision:||27 Nov 2007|
|Publication status:||Published in TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism 2.3(2008): pp. 115-141|
|Contact details of provider:|| Postal: |
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