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Marketing als zentraler Bestandteil des Übergangs von "Green Economy" zu "Green Entrepreneurship" im Lebensmitteleinzelhandel (LEH)

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  • Breyer-Mayländer, Thomas
  • Zerres, Christopher

Abstract

"Grüne Wirtschaft" beschreibt ein Konzept, bei dem die unterschiedlichen Akteure der Wirtschaft ihre Spielräume nutzen, um den Erwartungen im Hinblick auf die Nachhaltigkeitsziele der Vereinten Nationen. Bei der Umsetzung sind die Akteure auf institutioneller und personeller Ebene ausschlaggebend.

Suggested Citation

  • Breyer-Mayländer, Thomas & Zerres, Christopher, 2025. "Marketing als zentraler Bestandteil des Übergangs von "Green Economy" zu "Green Entrepreneurship" im Lebensmitteleinzelhandel (LEH)," Working Papers for Marketing & Management 80, Offenburg University, Department of Media and Information.
    • Handle: RePEc:zbw:ouwpmm:323588
    DOI: 10.48584/opus-11027
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