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Marketing als zentraler Bestandteil des Übergangs von "Green Economy" zu "Green Entrepreneurship" im Lebensmitteleinzelhandel (LEH)

Author

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  • Breyer-Mayländer, Thomas
  • Zerres, Christopher

Abstract

"Grüne Wirtschaft" beschreibt ein Konzept, bei dem die unterschiedlichen Akteure der Wirtschaft ihre Spielräume nutzen, um den Erwartungen im Hinblick auf die Nachhaltigkeitsziele der Vereinten Nationen. Bei der Umsetzung sind die Akteure auf institutioneller und personeller Ebene ausschlaggebend.

Suggested Citation

  • Breyer-Mayländer, Thomas & Zerres, Christopher, 2025. "Marketing als zentraler Bestandteil des Übergangs von "Green Economy" zu "Green Entrepreneurship" im Lebensmitteleinzelhandel (LEH)," Working Papers for Marketing & Management 80, Offenburg University, Department of Media and Information.
    • Handle: RePEc:zbw:ouwpmm:323588
    DOI: 10.48584/opus-11027
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    References listed on IDEAS

    as
    1. Rahim Sarvari & Younis Jabarzadeh & Azhdar Karami & Masood Jabarnejad, 2024. "An interpretive structural modeling—analytic network process approach for analysing green entrepreneurship barriers," International Entrepreneurship and Management Journal, Springer, vol. 20(1), pages 367-391, March.
    2. Gisler, Julia & Gollnhofer, Johanna & Fuchs, Matthias, 2023. "Die grüne Schweizer KonsumentIn," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 40(2), pages 10-17.
    3. Johanna F Gollnhofer & Henri A Weijo & John W Schouten & Eileen FischerEditor & Linda L PriceEditor & Güliz GerAssociate Editor, 2019. "Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 460-482.
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