Erklärung der individuellen Existenzgründungsabsicht: Die 'theory of planned behavior' als sozialpsychologisches Modell im Gründungskontext
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References listed on IDEAS
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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- Braun, Susanne, 2015. "Deutsche Crowdinvesting-Portale: Neue Geschäftsmodelle für KMU," Lüneburger Beiträge zur Gründungsforschung 11, Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management.
- Braun, Susanne & Richter, Jörg, 2010. "Gründungsaktivitäten im Handelsregisterbezirk Lüneburg: Eine empirische Studie zur Unternehmergesellschaft," Lüneburger Beiträge zur Gründungsforschung 8, Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management.
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KeywordsEntrepreneurship; Gründungsperson; Unternehmensgründung; Theory of Planned Behavior; Gründungsintention; Lüneburg; Hochschulen; Entrepreneur; Start-up; Start-up Intention; Universities;
- M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
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