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Erklärung der individuellen Existenzgründungsabsicht: Die 'theory of planned behavior' als sozialpsychologisches Modell im Gründungskontext

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  • Tegtmeier, Silke
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    Mittels einer empirischen Untersuchung (n=208) bei Lüneburger Studierenden wird Ajzens 'Theory of Planned Behavior' - eine einschlägige Theorie zur Erklärung spezifischen Verhaltens- auf die Erklärung der individuellen Gründungsabsicht angewendet. Im Anschluss an die Darlegung des Forschungsansatzes werden Ergebnisse der Untersuchung besprochen. Hierarchische Regressionsanalysen zeigen, dass Einstellung, sozialer Druck und wahrgenommene Verhaltenskontrolle maßgeblich zur Schätzung der Gründungsabsicht beitragen. Im Modell mit direkter Messung der Einflussgrößen tragen Einstellung und sozialer Druck signifikant zur Schätzung der Intention bei (R²=,543), während die Gründungsabsicht mittels indexbasierter Messung von allen drei genannten Konstrukten signifikant beeinflusst wird (R²=,446). Der zusätzliche Erklärungsbeitrag ausgewählter Hintergrundfaktoren ist indes gering.

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    Paper provided by Leuphana University of Lüneburg, Department of Entrepreneurship & Start-up Management in its series Lüneburger Beiträge zur Gründungsforschung with number 1.

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    Date of creation: 2006
    Handle: RePEc:zbw:luebgf:1
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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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